The Simplicity Cycle

Dan Ward

The Simplicity Cycle

A Field Guide to Making Things Better Without Making Them Worse

Published: May 12, 2015

The Simplicity Cycle is an engaging and accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design—whether you're creating new products, services, or consumer experiences. More

FIRE

Dan Ward

FIRE

How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

Published: April 29, 2014

Why do some projects deliver under budget and ahead of schedule, while others cost more and take longer than expected? More important, which products work better: the quick and thrifty or the slow and expensive?

In a story-filled blend of quirky pop culture and practical engineering insight, Dan Ward's F.I.R.E. answers those questions and more. Ward's extensive research and firsthand experience show how the world's top technologists consistently deliver best-in-class results on shoestring budgets and cannonball schedules, and using skeleton crews.

This remarkable book will make you laugh, make you think, and equip you to leverage the power of constraints. Discover the secrets of F.I.R.E. and learn how to:

Build strategies for speed that enhance accountability and ensure your products are well aligned with the market's needs.

Design your organizations, products, and processes with thrift in mind, solving problems with intellectual capital, not financial capital.

Unleash the power of small budgets and small teams, using short schedules, short meetings, and short documents.

Streamline your designs and cut through unnecessary, unproductive layers of bureaucracy.

But this is not just a book about how to win. With unflinching candor, Ward shows how the F.I.R.E. method, even when followed wisely and well, can result in a flop. Taking a deep look at several negative outcomes, he shows how to make failures optimal rather than epic.

F.I.R.E. provides strategic concepts for leaders, decision-making principles for managers, and practical tools for people working on anything from spacecraft and fighter jets to websites and children's toys. Technology professionals and curious amateurs alike will come away with a deeper understanding of effective product design. Plus, there's a funny story about a dishwasher that just may change the way you buy major appliances. More