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Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

by Sally Hogshead

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers.… More »

Recently Published

  • Seoul Man: A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan

    Seoul Man

    A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan

    by Frank Ahrens

  • The Big Thing: How to Complete Your Creative Project Even if You’re a Lazy, Self-Doubting Procrastinator Like Me

    The Big Thing

    How to Complete Your Creative Project Even if You’re a Lazy, Self-Doubting Procrastinator Like Me

    by Phyllis Korkki

  • Art Thinking: How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses

    Art Thinking

    How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses

    by Amy Whitaker

  • Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets

    Play Bigger

    How Pirates, Dreamers, and Innovators Create and Dominate Markets

    by Al Ramadan, Dave Peterson, Christopher Lochhead, & Kevin Maney

  • The Power of the Other: The startling effect other people have on you, from the boardroom to the bedroom and beyond-and what to do about it

    The Power of the Other

    The startling effect other people have on you, from the boardroom to the bedroom and beyond-and what to do about it

    by Henry Cloud

  • Door to Door: The Magnificent, Maddening, Mysterious World of Transportation

    Door to Door

    The Magnificent, Maddening, Mysterious World of Transportation

    by Edward Humes

  • Workplace Poker: Are You Playing the Game, or Just Getting Played?

    Workplace Poker

    Are You Playing the Game, or Just Getting Played?

    by Dan Rust

  • #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

    #AskGaryVee

    One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

    by Gary Vaynerchuk

  • Dear Chairman: Boardroom Battles and the Rise of Shareholder Activism

    Dear Chairman

    Boardroom Battles and the Rise of Shareholder Activism

    by Jeff Gramm

  • Persuadable: How Great Leaders Change Their Minds to Change the World

    Persuadable

    How Great Leaders Change Their Minds to Change the World

    by Al Pittampalli

  • Primed to Perform: How to Build the Highest Performing Cultures Through the Science of Total Motivation

    Primed to Perform

    How to Build the Highest Performing Cultures Through the Science of Total Motivation

    by Neel Doshi & Lindsay McGregor

  • Leadership BS: Fixing Workplaces and Careers One Truth at a Time

    Leadership BS

    Fixing Workplaces and Careers One Truth at a Time

    by Jeffrey Pfeffer

Coming Soon

  • Smartcuts: The Breakthrough Power of Lateral Thinking

    Smartcuts

    The Breakthrough Power of Lateral Thinking

    by Shane Snow

  • Pitch Perfect: How to Say It Right the First Time, Every Time

    Pitch Perfect

    How to Say It Right the First Time, Every Time

    by Bill Mcgowan

  • Competing Against Luck: The Story of Innovation and Customer Choice

    Competing Against Luck

    The Story of Innovation and Customer Choice

    by Clayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan

  • Earning It: Hard-Won Lessons from Trailblazing Women at the Top of the Business World

    Earning It

    Hard-Won Lessons from Trailblazing Women at the Top of the Business World

    by Joann S. Lublin

  • Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

    Woo, Wow, and Win

    Service Design, Strategy, and the Art of Customer Delight

    by Thomas A. Stewart & Patricia O’Connell

  • Killing It: An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart

    Killing It

    An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart

    by Sheryl O’Loughlin

  • Stretch: Unlock the Power of Less -and Achieve More Than You Ever Imagined

    Stretch

    Unlock the Power of Less -and Achieve More Than You Ever Imagined

    by Scott Sonenshein

Previously Published