Product Description and Author Information
About the Book
The bestselling author of the phenomenally successful essential entrepreneur handbook The E-Myth Revisited presents the next big step in entreprenuerial management and leadership
In this practical, real-world program that can be implemented real-time into any business, Michael E. Gerber begins by explaining why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization. He then covers seven essential skills: leadership, marketing, money, management, lead conversion, lead generation, and client fulfillment.
E-Myth Mastery shows readers the difference between being an entrepreneur and doing a job, and teaches them how to get money when banks won’t help, how to expand their customer bases when big business moves in down the street, and how to make sure their businesses keep their promises every single time.
“Here is, if not the only source of good advice, at least an important source.” —Booklist
“The power of the E-Myth will transform your business and your life.” —Allan D. Koltin, CPA, President and CEO, Practice Development Institute
“Gerber loves to exhort people to develop powerful visions for their companies.” —Fortune
“Gerber’s powerful insights have given thousands of entrepreneurs new control over their businesses.” —Success
“The power of the E-Myth will transform your business and your life.” —The John Hancock Insurance Group