Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

Meet the Author: Taddy Hall

Author Bio and Details

Taddy Hall is a principal with the Cambridge Group and a leader of Nielsen’s Breakthrough Innovation Project. In these capacities, he helps senior executives create successful new products and improve innovation processes. He also works extensively with executives in emerging markets as an advisor to the nonprofit Endeavor.

Books by Taddy Hall

Competing Against Luck

The Story of Innovation and Customer Choice

Book cover image: Competing Against Luck: The Story of Innovation and Customer Choice | Wall Street Journal Bestseller

The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow? How can they create products…  More »