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Marketing & Sales

Aesthetic Intelligence

How to Boost It and Use It in Business and Beyond

Book cover image: Aesthetic Intelligence: How to Boost It and Use It in Business and Beyond

Luxury brand guru and former chairman of LVMH Moett Hennessy Louis Vitton, Pauline Brown brings her 25 years of experience to this cutting-edge book about the aesthetic value of a company's product or service.  More »

Spellbound

Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Book cover image: Spellbound: Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence.David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to. Illusion is an ancient art that centers on control:…  More »

Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight

Book cover image: Woo, Wow, and Win: Service Design, Strategy, and the Art of Customer Delight

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up.Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on the idea that the design of services is markedly…  More »

Pitch Perfect

How to Say It Right the First Time, Every Time

Book cover image: Pitch Perfect: How to Say It Right the First Time, Every Time

The media coach and Emmy Award-winning correspondent Bill McGowan shares his secrets of pitch-perfect communications, showing readers how to communicate with confidence.  More »

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

Book cover image: Fascinate, Revised and Updated: How to Make Your Brand Impossible to Resist | New York Times Bestseller

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use…  More »

#AskGaryVee

One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness

Book cover image: #AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness | New York Times Bestseller

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and eminently useful and honest answers to everything you've ever wanted to know—and more—about navigating the new world.  More »

The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results

Book cover image: The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting…  More »

The Simplicity Cycle

A Field Guide to Making Things Better Without Making Them Worse

Book cover image: The Simplicity Cycle: A Field Guide to Making Things Better Without Making Them Worse

The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman.Humans make things every day, whether it’s composing an e-mail, cooking a meal, or constructing the Mars Rover. While complexity is often necessary in the…  More »

Data-ism

The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Book cover image: Data-ism: The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. Lohr explains how…  More »

Conquering the Seven Summits of Sales

From Everest to Every Business, Achieving Peak Performance

Book cover image: Conquering the Seven Summits of Sales: From Everest to Every Business, Achieving Peak Performance

Two experts who have summited the tallest mountains on each of the seven continents—and scaled the highest peaks in corporate sales—examine what it takes to achieve sales success, drawing on the techniques and determination it takes to climb the world’s highest peaks.When Susan Ershler and John Waechter each made the grueling journey to the top of Mount Everest, they were motivated by the desire to join the elite group of climbers…  More »

Absolute Value

What Really Influences Customers in the Age of (Nearly) Perfect Information

Book cover image: Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies.  More »

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

Book cover image: Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World | New York Times Bestseller

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.When managers and marketers outline their social media strategies, they plan for the “right…  More »

Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow's Customers

Book cover image: Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave.Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying decisions.Future-focused and provocative, Hidden in…  More »

The Thank You Economy

Book cover image: The Thank You Economy | New York Times Bestseller

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today's marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek's "20 People Every Entrepreneur Should Follow"—looks…  More »

Crush It!

Why NOW Is the Time to Cash In on Your Passion

Book cover image: Crush It!: Why NOW Is the Time to Cash In on Your Passion | New York Times Bestseller | Wall Street Journal Bestseller

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses.  More »

Punk Marketing

Get Off Your Ass and Join the Revolution

Book cover image: Punk Marketing: Get Off Your Ass and Join the Revolution

The marketing revolution is herePunk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary…  More »

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

Book cover image: Guerrilla P.R. 2.0: Wage an Effective Publicity Campaign without Going Broke

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that workEvery Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive…  More »

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Book cover image: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. ^KUPDATED FOR THE HARERBUSINESS ESSENTIALS SERIES WITH A NEW AUTHOR’S NOTE.  More »

Swim with the Sharks Without Being Eaten Alive

Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Book cover image: Swim with the Sharks Without Being Eaten Alive: Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

The #1 New York Times bestselling motivational management classic joins the HarperBusiness Essentials library with a new Author’s Note.  More »

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

Book cover image: The Origin of Brands: How Product Evolution Creates Endless Possibilities for New Brands

What Charles Darwin did for biology, Al and Laura Ries do for branding.In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the…  More »

The Fall of Advertising and the Rise of PR

Book cover image: The Fall of Advertising and the Rise of PR

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.Using…  More »

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Book cover image: The 22 Immutable Laws of Branding: How to Build a Product or Service into a World-Class Brand

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding…  More »

The End of Marketing as We Know It

Book cover image: The End of Marketing as We Know It | National Bestseller

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke…  More »

Radical Marketing

From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Book cover image: Radical Marketing: From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical…  More »

Clicking

17 Trends That Drive Your Business—And Your Life

Book cover image: Clicking: 17 Trends That Drive Your Business—And Your Life

Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover…  More »

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