Browse by Category

Marketing & Sales

Spellbound

David Kwong

Spellbound

Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Published: May 9, 2017

A professional magician and illusionist—the head magic consultant for the hit film Now You See Me—reveals how to bridge the gap between perception and reality to increase your powers of persuasion and influence. David Kwong has astounded corporate CEOs, TED talk audiences, and thousands of other hyper-rational people, making them see, believe, and even remember what he wants them to.… More

Woo, Wow, and Win

Thomas A. Stewart & Patricia O’Connell

Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight

Published: November 29, 2016

In this pioneering guide, two business authorities introduce the new discipline of Service Design and reveal why trying new strategies for pleasing customers isn’t enough to differentiate your business—it needs to be designed for service from the ground up. Woo, Wow, and Win reveals the importance of designing your company around service, and offers clear, practical strategies based on… More

Pitch Perfect

Bill Mcgowan

Pitch Perfect

How to Say It Right the First Time, Every Time

Published: September 13, 2016

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion. In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to… More

Fascinate, Revised and Updated

Sally Hogshead

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

Published: April 26, 2016

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. More

#AskGaryVee

Gary Vaynerchuk

#AskGaryVee

One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

Published: March 8, 2016

The New York Times bestselling author draws from his popular show #AskGaryVee to offer surprising, often outrageous, and imminently useful and honest answers to everything you’ve ever wanted to know—and more—about navigating the new world. Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of crush it—knows how to get things done, have fun, and… More

The Power of Fifty Bits

Bob Nease

The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results

Published: January 19, 2016

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want. Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be… More

The Simplicity Cycle

Dan Ward

The Simplicity Cycle

A Field Guide to Making Things Better Without Making Them Worse

Published: May 12, 2015

The award-winning engineer, Air Force lieutenant colonel, and author of F.I.R.E offers a road map for designing winning new products, services, and business models, and shows how to avoid complexity-related pitfalls in the process. With a foreword by design guru Don Norman. Humans make things every day, whether it’s composing an e-mail, cooking a meal, or constructing the Mars Rover.… More

Data-ism

Steve Lohr

Data-ism

The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Published: March 10, 2015

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives. More

Conquering the Seven Summits of Sales

Susan Ershler & John Waechter

Conquering the Seven Summits of Sales

From Everest to Every Business, Achieving Peak Performance

Published: October 7, 2014

Two experts who have summited the tallest mountains on each of the seven continents—and scaled the highest peaks in corporate sales—examine what it takes to achieve sales success, drawing on the techniques and determination it takes to climb the world’s highest peaks. When Susan Ershler and John Waechter each made the grueling journey to the top of Mount Everest, they were motivated by… More

Absolute Value

Itamar Simonson & Emanuel Rosen

Absolute Value

What Really Influences Customers in the Age of (Nearly) Perfect Information

Published: February 4, 2014

Going against conventional marketing wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix, a totally new way of thinking about consumer decision making and marketing, and about developing more effective business strategies. How people buy things has changed profoundly—yet the fundamental thinking about consumer decision-making… More

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

Published: November 26, 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works.  When managers and marketers outline their… More

Hidden in Plain Sight

Jan Chipchase & Simon Steinhardt

Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow’s Customers

Published: April 16, 2013

Hidden in Plain Sight by global innovation consultant Jan Chipchase with Simon Steinhardt is a fascinating look at how consumers think and behave. Chipchase, named by Fortune as “one of the 50 smartest people in tech,” has traveled the world, studying people of all nations and their habits, paying attention to the ordinary things that we do every day an how they effect our buying… More

The Thank You Economy

Gary Vaynerchuk

The Thank You Economy

Published: March 8, 2011

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today’s marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy. More

Punk Marketing

Richard Laermer & Mark Simmons

Punk Marketing

Get Off Your Ass and Join the Revolution

Published: May 19, 2009

The marketing revolution is here Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need. In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They… More

Guerrilla P.R. 2.0

Michael Levine

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

Published: August 12, 2008

The world’s most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you’re a small business owner, an entrepreneur, or an undercapitalized… More

Inside the Tornado

Geoffrey A. Moore

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Published: December 27, 2005

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note. Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream… More

Swim with the Sharks Without Being Eaten Alive

Harvey B. Mackay

Swim with the Sharks Without Being Eaten Alive

Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Published: November 8, 2005

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to: Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said “yes!"Outmanage by arming yourself with information on prospects, customers, and… More

The Origin of Brands

Al Ries & Laura Ries

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

Published: September 27, 2005

What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin’s revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the… More

The Fall of Advertising and the Rise of PR

Al Ries & Laura Ries

The Fall of Advertising and the Rise of PR

Published: May 11, 2004

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations. Today’s major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have… More

The 22 Immutable Laws of Branding

Al Ries & Laura Ries

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Published: September 17, 2002

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and… More

The End of Marketing as We Know It

Sergio Zyman

The End of Marketing as We Know It

Published: November 7, 2000

Marketing today doesn’t work. Or so says the “Aya Cola,” Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company’s marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now,… More

Radical Marketing

Sam Hill & Glenn Rifkin

Radical Marketing

From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Published: February 16, 2000

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company—makers of Sam Adams—prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of… More

Clicking

Faith Popcorn & Lys Marigold

Clicking

17 Trends That Drive Your Business—And Your Life

Published: January 6, 1998

Faith Popcorn has been called “America's most highly regarded trends forecaster” (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and… More

The 22 Immutable Laws of Marketing

Al Ries & Jack Trout

The 22 Immutable Laws of Marketing

Exposed and Explained by the World’s Two

Published: March 18, 1994

There are laws of nature, so why shouldn’t there be laws of marketing? As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn’t there also be laws of marketing that must be… More

Selling the Dream

Guy Kawasaki

Selling the Dream

Published: June 12, 1992

Guy Kawasaki’s phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as… More