James Freeman & Vern McKinley

Borrowed Time

Citigroup, Moral Hazard, and the Too-Big-To-Fail Myth

Coming Soon: June 12, 2018

The untold story of Citigroup, from its founding in 1812 to its role in the 2008 financial crisis, and the many disasters in between. More

Never Lost Again

Bill Kilday

Never Lost Again

The Google Mapping Revolution That Sparked New Industries and Augmented Our Reality

Coming Soon: June 5, 2018

The behind-the-scenes narrative of the creation of Google Maps and the rag-tag team that built it and changed how the world naviagates. More

Fins

William Knoedelseder

Fins

Harley Earl, the Rise of General Motors, and the Glory Days of Detroit

Coming Soon: May 1, 2018

The New York Times bestselling author of Bitter Brew chronicles the birth and rise to greatness of the American auto industry through the remarkable life of Harley Earl, an eccentric six-foot-five, stuttering visionary who dropped out of college and went on to invent the profession of automobile styling, thereby revolutionized the way cars were made, marketed, and even imagined.

Harleys Earl’s story qualifies as a bona fide American family saga. It began in the Michigan pine forest in the years after the Civil War, traveled across the Great Plains on the wooden wheels of a covered wagon, and eventually settled in a dirt road village named Hollywood, California, where young Harley took the skills he learned working in his father’s carriage shop and applied them to designing sleek, racy-looking automobile bodies for the fast crowd in the burgeoning silent movie business.

As the 1920s roared with the sound of mass manufacturing, Harley returned to Michigan, where, at GM’s invitation, he introduced art into the rigid mechanics of auto-making. Over the next thirty years, he functioned as a kind of combination Steve Jobs and Tom Ford of his time, redefining the form and function of the country’s premier product. His impact was profound. When he retired as GM’s VP of Styling in 1958, Detroit reigned as the manufacturing capitol of the world and General Motors ranked as the most successful company in the history of business.

Knoedelseder tells the story in ways both large and small, weaving the history of the company with the history of Detroit and the Earl family as Fins examines the effect of the automobile on America’s economy, culture, and national psyche. More

Dying for a Paycheck

Jeffrey Pfeffer

Dying for a Paycheck

Why the American Way of Business Is Injurious to People and Companies

Coming Soon: March 20, 2018

In this provocative book, Stanford professor Jeffrey Pfeffer argues that the modern workplace as become as deadly as second-hand smoke, affecting everything from employees’ engagement, turnover, stress and especially their physical and emotional health. More

Meet the Frugalwoods

Elizabeth Willard Thames

Meet the Frugalwoods

Achieving Financial Independence Through Simple Living

Coming Soon: March 6, 2018

The deeply personal story of how award-winning personal finance blogger Elizabeth Willard Thames abandoned a successful career in the city and embraced frugality to create a more meaningful, purpose-driven life, and retire to a homestead in the Vermont woods at age thirty-two with her husband and daughter.

In 2014, Elizabeth and Nate Thames were conventional 9-5 young urban professionals. But the couple had a dream to become modern-day homesteaders in rural Vermont. Determined to retire as early as possible in order to start living each day—as opposed to wishing time away working for the weekends—they enacted a plan to save an enormous amount of money: well over seventy percent of their joint take home pay. Dubbing themselves the Frugalwoods, Elizabeth began documenting their unconventional frugality and the resulting wholesale lifestyle transformation on their eponymous blog.

In less than three years, Elizabeth and Nate reached their goal. Today, they are financially independent and living out their dream on a sixty-six-acre homestead in the woods of rural Vermont with their young daughter. While frugality makes their lifestyle possible, it’s also what brings them peace and genuine happiness. They don’t stress out about impressing people with their material possessions, buying the latest gadgets, or keeping up with any Joneses. In the process, Elizabeth discovered the self-confidence and liberation that stems from disavowing our culture’s promise that we can buy our way to "the good life." Elizabeth unlocked the freedom of a life no longer beholden to the clarion call to consume ever-more products at ever-higher sums.

Meet the Frugalwoods is the intriguing story of how Elizabeth and Nate realized that the mainstream path wasn’t for them, crafted a lifestyle of sustainable frugality, and reached financial independence at age thirty-two. While not everyone wants to live in the woods, or quit their jobs, many of us want to have more control over our time and money and lead more meaningful, simplified lives. Following their advice, you too can live your best life. More

Crushing It!

Gary Vaynerchuk

Crushing It!

How Great Entrepreneurs Build Business and Influence—and How You Can, Too

Coming Soon: January 30, 2018

Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.

In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that’s even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier—and not just financially—than they ever imagined possible by following Crush It principles. The secret to their success (and Gary’s) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That’s what Crushing It! teaches readers to do.

In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.

Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it’s not about getting rich. It’s a blueprint to living life on your own terms. More

You Need a Budget

Jesse Mecham

You Need a Budget

The Proven System for Breaking the Paycheck-to-Paycheck Cycle, Getting Out of Debt, and Living the Life You Want

Coming Soon: December 26, 2017

The first book detailing the tenets of the award-winning budgeting platform. More

A Uterus Is a Feature, Not a Bug

Sarah Lacy

A Uterus Is a Feature, Not a Bug

The Working Woman’s Guide to Overthrowing the Patriarchy

Coming Soon: November 14, 2017

A rally cry for working mothers everywhere that demolishes the "distracted, emotional, weak" stereotype and definitively shows that these professionals are more focused, decisive, and stronger than any other force.

Working mothers aren’t a liability. They are assets you—and every manager and executive—want in your company, in your investment portfolio, and in your corner.

There is copious academic research showing the benefits of working mothers on families and the benefits to companies who give women longer and more flexible parental leave. There are even findings that demonstrate women with multiple children actually perform better at work than those with none or one.

Yet despite this concrete proof that working mothers are a lucrative asset, they still face the "Maternal Wall"—widespread unconscious bias about their abilities, contributions, and commitment. Nearly eighty percent of women are less likely to be hired if they have children—and are half as likely to be promoted. Mothers earn an average $11,000 less in salary and are held to higher punctuality and performance standards. Forty percent of Silicon Valley women said they felt the need to speak less about their family to be taken more seriously. Many have been told that having a second child would cost them a promotion.

Fortunately, this prejudice is slowly giving way to new attitudes, thanks to more women starting their own businesses, and companies like Netflix, Facebook, Apple, and Google implementing more parent-friendly policies. But the most important barrier to change isn’t about men. Women must rethink the way they see themselves after giving birth. As entrepreneur Sarah Lacy makes clear in this cogent, persuasive analysis and clarion cry, the strongest, most lucrative, and most ambitious time of a woman’s career may easily be after she sees a plus sign on a pregnancy test.

More

WTF?

Tim O’Reilly

WTF?

What’s the Future and Why It’s Up to Us

Coming Soon: October 10, 2017

WHAT DO SELF-DRIVING CARS, ON-DEMAND SERVICES, ARTIFICIAL INTELLIGENCE, AND INCOME INEQUALITY HAVE IN COMMON? THEY ARE TELLING US, LOUD AND CLEAR, THAT WE ARE HEADING PELL-MELL TOWARD A WORLD SHAPED BY TECHNOLOGY IN WAYS THAT WE DON’T UNDERSTAND AND HAVE MANY REASONS TO FEAR.

Tim O’Reilly, one of the most prescient observers of emerging technology, dubbed “the Oracle of Silicon Valley” by Inc. magazine and “the trend spotter” by Wired, explores the burning question of how to master the technologies we create before they master us. How do we make choices today that will result in a world we want to live in? O’Reilly applies techniques his pioneering company has used to predict and make sense of past innovation waves to provide a framework for thinking about what he calls the “WTF technologies” of the twenty-first century. How are these technologies changing the nature of business, education, government, financial markets, and the economy as a whole, and how can we shape those changes?

In this powerful combination of memoir, business-strategy guide, and rallying cry, O’Reilly draws on lessons from networked platforms, including Amazon, Google, Facebook, Airbnb, Uber, and Lyft, to show how our economy and financial markets have become increasingly managed by algorithms. He believes a world ruled by machines that are hostile to humanity is not a distant possibility, and that the systems we are building today are already shaping that future.

O’Reilly makes the case that income inequality, declining upward mobility, and job loss due to technology are all the result of design choices we have made in the algorithms that manage our markets and our companies. Just as Google constantly updates its algorithms in pursuit of relevant search and ad results, and as Facebook wrestles with how to rethink its algorithms for user engagement in response to fake news, O’Reilly believes we must rewrite our economic algorithms if we wish to create a more human-centered future. It’s up to all of us, he argues, to ensure that the new technologies that shape tomorrow are cause not for worry, but for wonder. More

Hit Refresh

Satya Nadella, Greg Shaw, & Jill Tracie Nichols Foreword by Bill Gates

Hit Refresh

The Quest to Rediscover Microsoft’s Soul and Imagine a Better Future for Everyone

Coming Soon: September 26, 2017

As told by Microsoft CEO Satya Nadella, Hit Refresh is the story of corporate change and reinvention as well as the story of Nadella’s personal journey, one that is taking place today inside a storied technology company, and one that is coming in all of our lives as intelligent machines become more ambient and more ubiquitous. It’s about how people, organizations and societies can and must hit refresh—transform—in their persistent quest for new energy, new ideas, relevance and renewal. At the core, it’s about us humans and our unique qualities, like empathy, which will become ever more valuable in a world where the torrent of technology will disrupt like never before. As much a humanist as a technologist, Nadella defines his mission and that of the company he leads as empowering every person and every organization on the planet to achieve more. More

Streampunks

Robert Kyncl & Maany Peyvan

Streampunks

YouTube and the Rebels Remaking Media

Published: September 5, 2017

An entertainment and tech insider—YouTube’s chief business officer—delivers the first detailed account of the rise of YouTube, the creative minds who have capitalized on it to become pop culture stars, and how streaming video is revolutionizing the media world. More

Angel

Jason Calacanis

Angel

How to Invest in Technology Startups—Timeless Advice from an Angel Investor Who Turned $100,000 into $100,000,000

Published: July 18, 2017

One of Silicon Valley’s most successful angel investors shares his rules for investing in startups. More

Weird in a World That’s Not

Jennifer Romolini

Weird in a World That’s Not

A Career Guide for Misfits, F*ckups, and Failures

Published: June 6, 2017

An honest, sharp-witted, practical guide to help you get the job you want and keep it—from an outsider who has been there and done that; a woman who went from being a broke, divorced college dropout to running some of the biggest websites in the world

Jennifer Romolini started her career as an awkward twenty-seven-year-old misfit but navigated her way through New York media and became a boss—an editor in chief, an editorial director, and a vice president—in little more than a decade. In Weird in a World That’s Not, she asserts that being outside the norm and achieving high-level success are not mutually exclusive, even if it often seems otherwise within the business world, and even if it seems that only office-politicking extroverts are set up for reward.

Part career memoir, part real-world guide, Weird in a World That’s Not offers relatable advice on how to realize your dreams, even when the odds seem stacked against you. Romolini helps you face down your fears, find a career that’s right for you, and land a job that you love. Tackling practical issues, she offers empathetic, clear-cut answers to important questions:

  • How do I navigate the awkwardness of networking?
  • How do I deal with intense office politics?
  • How do I leave my crappy job?
  • How do I learn to be a boss, not just a #boss?
  • And, most important: How do I do all this and stay true to who I really am?

Authentic, funny, and moving, Weird in a World That’s Not will help you tap your inner tenacity and find your path, no matter how offbeat you are. More

Multipliers, Revised and Updated

Liz Wiseman

Multipliers, Revised and Updated

How the Best Leaders Make Everyone Smarter

Published: May 16, 2017

A thought-provoking, accessible, and essential exploration of why some leaders ("Diminishers") drain capability and intelligence from their teams, while others ("Multipliers") amplify it to produce better results. Including a foreword by Stephen R. Covey, as well the five key disciplines that turn smart leaders into genius makers, Multipliers is a must-read for everyone from first-time managers to world leaders. More

Spellbound

David Kwong

Spellbound

Seven Principles of Illusion to Captivate Audiences and Unlock the Secrets of Success

Published: May 9, 2017

David Kwong has astounded corporate CEOs, TED Talk audiences, and thousands of other hyperrational people—making them see, believe, and even remember whatever he wants them to. Illusion is an ancient art that centers on control: it is the ability to command a room, build anticipation, and appear to work wonders. Illusion works because the human brain is wired to fill the gap between seeing and believing. Successful leaders—like Steve Jobs, Warren Buffett, and Ted Turner—are masters of control and command; they understand how to sway opinion and achieve their goals.

In his years of research and practice, David has discovered seven fundamental principles of illusion. With these rules anyone can learn to:

  1. Mind the Gap: recognize and employ the perceptual space between your audience’s ability to see and their impulse to believe.
  2. Load Up: prepare to amaze your audience.
  3. Write the Script: discover the importance of shaping the narrative that surrounds your illusion.
  4. Control the Frame: explore the real-life value of a magician’s best friend: misdirection.
  5. Design Free Choice: command your audience by giving them agency.
  6. Employ the Familiar: take secret advantage of habits, patterns, and audience expectations.
  7. Conjure an Out: develop backup plans that will keep you one, two, three, or more steps ahead of the competition.

Inside Spellbound you’ll discover a different way to sell your ideas, products, or skills, and make your best shot better than everyone else’s. More

The Golden Passport

Duff McDonald

The Golden Passport

Harvard Business School, the Limits of Capitalism, and the Moral Failure of the MBA Elite

Published: April 25, 2017

With The Firm, financial journalist Duff McDonald pulled back the curtain on consulting giant McKinsey & Company. In The Golden Passport, he reveals the inner workings of a singular nexus of power, ambition, and influence: Harvard Business School.

Harvard University still occupies a unique place in the public’s imagination, but the Harvard Business School eclipsed its parent in terms of influence on modern society long ago. A Harvard degree guarantees respect. But a Harvard MBA near-guarantees entrance into Western capitalism’s most powerful realm—the corner office. And because the School shapes the way its powerful graduates think, its influence extends well beyond their own lives. It affects the organizations they command, the economy they dominate, and society itself. Decisions and priorities at HBS touch every single one of us.

Most people have a vague knowledge of the power of the HBS network, but few understand the dynamics that have made HBS an indestructible and dominant force for almost a century. Graduates of HBS share more than just an alma mater. They also share a way of thinking about how the world should work, and they have successfully molded the world to that vision—that is what truly binds them together.

In addition to teasing out the essence of this exclusive, if not necessarily “secret,” club, McDonald explores two important questions: Has the school failed at reaching the goal it set for itself—“the multiplication of men who will handle their current business problems in socially constructive ways?” Is HBS complicit in the moral failings of Western capitalism?

At a time of soaring economic inequality and growing political unrest, this hard-hitting yet fair portrait offers a much-needed look at an institution that has had a profound influence not just in the world of business but on the shape of our society—and on all our lives. More

Beyond the Label

Maureen Chiquet

Beyond the Label

Women, Leadership, and Success on Our Own Terms

Published: April 18, 2017

Driven. Shy. Leader. Wife. Mother. We live in a world of categories—labels designed to tell the world, and ourselves, who we are and who we ought to be. Some labels we may covet, others we may fear or disdain; but creating a life that’s truly your own means learning to define yourself on your own terms.

In Beyond the Label, Maureen Chiquet charts her unlikely path from literature major to global chief executive of Chanel—highlighting her steep learning curve as a marketing trainee at L’Oréal in Paris, her rise through the merchant ranks at The Gap and Old Navy, and her stint as president of Banana Republic. Sharing the inklings, risks, and (re)defining moments that have shaped her exemplary career, Chiquet seeks to inspire a new generation of women, liberal arts grads, and unconventional thinkers to cultivate a way of living and leading that is all their own.

Through vivid storytelling and provocative insights, Chiquet guides readers to consider the pressing questions and inherent paradoxes of creating a successful, fulfilling life in today’s increasingly complex and competitive world.

Why should we separate art from business, feelings from logic, intuition from judgment? Chiquet asks. Who decided you can’t be determined and flexible, introspective and attuned, mother and top executive? And where does it state that standing unflinchingly in your vulnerability and embracing your femininity won’t make you stronger?

Wise, inspiring, and deeply felt, Beyond the Label is for anyone who longs for a life without limits on who she is or who she will become. More

Extreme You

Sarah Robb O’Hagan

Extreme You

Step Up. Stand Out. Kick Ass. Repeat.

Published: April 4, 2017

The former president of Gatorade and Equinox draws unconventional insights and kickass lessons from her personal and professional experiences and from a band of highly accomplished “Extremers” from business, sports, and entertainment to help you rock your career and live the boldest version of yourself. More

Gen Z @ Work

David Stillman & Jonah Stillman

Gen Z @ Work

How the Next Generation Is Transforming the Workplace

Published: March 21, 2017

Born between 1995 and 2012, at 72.8 million strong, Gen Zers are about to make their presence known. They’re radically different from the Millennials, yet no one seems to have been talking about them—until now.

This generation has a unique perspective on careers and how to succeed in the workforce, and Gen Z @ Work introduces these seven distinguishing traits:

• Phigital—The line between the physical and digital worlds for Gen Z hasn’t just been blurred; it’s been completely eliminated. Ninety-one percent of Gen Zers say that a company’s technological sophistication would
influence their decision to accept a position with a firm.

• Hyper-Custom—Gen Zers have always worked hard at identifying and tailoring their brands for the world to know. From job titles to career paths, the pressure to customize has been turned up! Fifty-six percent of Gen Zers want to write their own job descriptions.

• Realistic—Growing up with skeptical Gen X parents in the aftermath of 9/11 and the Great Recession has created in Gen Z a very pragmatic mind-set when it comes to preparing for the future.

• FOMO—Gen Zers suffer from an intense fear of missing out on anything. The good news is that they will stay on top of all trends; the bad news is that they will worry they’re not moving ahead fast enough.

• Weconomists—From Uber to Airbnb, Gen Zers have only known a world with a shared economy. They will push to break down internal and external silos like never before.

• DIY—Gen Z is the do-it-yourself generation. Its fierce, independent nature will collide head-on with so many of the collaborative cultures that Millennials have fought for.

• Driven—With parents who drilled into them that there are winners and there are losers, this demographic is one motivated group. Seventy-two percent of Gen Zers say they are competitive with people doing the same job.

Based on the first national studies of Gen Z’s workplace attitudes; interviews with hundreds of CEOs, celebrities, and thought leaders on generational issues; cutting-edge case studies; and insights from Gen Zers themselves, Gen Z @ Work is the first serious, comprehensive examination of what the next generation of workers looks like, and what that means for the rest of us. More

Stretch

Scott Sonenshein

Stretch

Unlock the Power of Less -and Achieve More Than You Ever Imagined

Published: February 7, 2017

A groundbreaking approach to succeeding in business and life, using the science of resourcefulness

We often think the key to success and satisfaction is to get more: more money, time, and possessions; bigger budgets, job titles, and teams; and additional resources for our professional and personal goals. It turns out we’re wrong.

Using captivating stories to illustrate research in psychology and management, Rice University professor Scott Sonenshein examines why some people and organizations succeed with so little, while others fail with so much.

People and organizations approach resources in two different ways: “chasing” and “stretching.” When chasing, we exhaust ourselves in the pursuit of more. When stretching, we embrace the resources we already have. This frees us to find creative and productive ways to solve problems, innovate, and engage our work and lives more fully.

Stretch shows why everyone—from executives to entrepreneurs, professionals to parents, athletes to artists—performs better with constraints; why seeking too many resources undermines our work and well-being; and why even those with a lot
benefit from making the most out of a little.

Drawing from examples in business, education, sports, medicine, and history, Scott Sonenshein advocates a powerful framework of resourcefulness that allows anybody to work and live better. More

The Effective Executive

Peter F. DruckerForeword by Jim Collins

The Effective Executive

The Definitive Guide to Getting the Right Things Done

Published: January 24, 2017

What makes an effective executive?

For decades, Peter F. Drucker has been widely regarded as “the dean of this country’s business and management philosophers” (Wall Street Journal). In this concise and brilliant work, he looks to the most influential position in management—the executive.

The measure of the executive, Drucker reminds us, is the ability to “get the right things done.” This usually involves doing what other people have overlooked and avoiding what is unproductive. In an executive position, intelligence, imagination, and knowledge may all be wasted without the acquired habits of mind that mold them into results.

Drucker identifies five practices essential to business effectiveness that can—and must—be mastered:

  • Managing time
  • Choosing what to contribute to the organization
  • Knowing where and how to mobilize strength for best effect
  • Setting the right priorities
  • Knitting all of them together with effective decision-making

Ranging across the annals of business and government, Drucker demonstrates the distinctive skill of the executive and offers fresh insights into old and seemingly obvious business situations. More

Killing It

Sheryl O’Loughlin Foreword by Steven Blank

Killing It

An Entrepreneur’s Guide to Keeping Your Head Without Losing Your Heart

Published: December 6, 2016

Sheryl O’Loughlin, the former CEO of Clif Bar, offers the ultimate life and business course. Killing It gives entrepreneurs the tools they need to start their enterprise and thrive—both in the office and at home.

Aspiring entrepreneurs are told that to launch a business, you must go all in, devoting every resource and moment to making it work. But the dirty, not-so-little secret among entrepreneurs is that whether they fail or succeed, they often pay a very high personal cost—divorce, addiction or missed opportunities—for the risks they take. The all-consuming lifestyle means sacrificing the intangibles that make life worth living.

Sheryl O’Loughlin knows there is a better way. In Killing It, she shares the wisdom she’s gained from her successful experiences launching a company from the ground up (Plum), running two fast-growing businesses (Clif Bar and REBBL), and mentoring aspiring entrepreneurs (at the Stanford Graduate School of Business). In detailing her journey—from massive growth at hip companies to near bankruptcy and a serious eating disorder—Sheryl tells it like it is: if you don’t invest in your well-being, your business will not succeed, nor will you.

Filled with real-life examples and anecdotes, Killing It addresses common questions and concerns, including

• How do you prepare your significant other for your business venture? And how can you continue to support each other along the way?

•  How do you immerse yourself in a startup while staying committed to family and meaningful friendships?

•  How do you choose partners and investors who align with your core beliefs?

•  How do you find joy in the day-to-day?

•  How do you walk away and start again?

This is necessary reading for entrepreneurs at every stage. More

Woo, Wow, and Win

Thomas A. Stewart & Patricia O’Connell

Woo, Wow, and Win

Service Design, Strategy, and the Art of Customer Delight

Published: November 29, 2016

Pleasing customers isn’t enough. To delight your customers—to woo, wow, and win them—you must design your service to create memorable, empathetic experiences that meet their expectations and advance your strategy. In Woo, Wow, and Win, bestselling authors and business experts Thomas A. Stewart and Patricia O’Connell reveal the importance of service design for your company. They offer services businesses clear, practical strategies for designing and delivering great customer experiences—a distinctly different exercise than it is in manufacturing. You will learn that

  • The design of a service—the experience it creates, the value it delivers—is an essential element of strategy for every business
  • Excellence in service needs to be built in, not painted on at the end
  • Great service should be free—well-designed service pays for itself and then some
  • Service design and delivery is a sustainable, repeatable, and profitable way to differentiate your company and find and serve the right customers

Drawing on deep research and examples from industries as diverse as airlines and brokerages, hospitals and hospitality, consulting and construction, Stewart and O’Connell show how to apply the principles of service design in ways that uniquely fit your strategy. And the authors demonstrate how to use service design to set customers’ expectations—and meet them in every interaction, in every channel, every time.

Woo, Wow, and Win teaches you how to create “Ahhh” moments—when the customer makes a positive judgment—and to avoid “Ow” moments—when you lose a sale or, worse, customer trust. Stewart and O’Connell show how to map and evaluate all your interactions with customers; how to evaluate your ability to design and deliver great experiences; how to build innovation into your business model; and how to align your culture with the strategy and design you have selected.

Whatever your industry, whether you’re giving haircuts, selling life insurance, or managing an office building, your customers are as much a part of your business as your employees are. Woo, Wow, and Win shows you how to enlist them as collaborators in your success—and accelerate your company’s growth and profitability.

Thomas A. Stewart is a bestselling author, an authority on intellectual capital and knowledge management, and an influential thought leader on global management issues and ideas. His books include Intellectual Capital and The Wealth of Knowledge. He is the executive director of the National Center for the Middle Market at the Fisher College of Business at The Ohio State University and has served as the chief marketing and knowledge officer for Booz & Company, as well as the editor and managing director of Harvard Business Review. More

Earning It

Joann S. Lublin

Earning It

Hard-Won Lessons from Trailblazing Women at the Top of the Business World

Published: October 18, 2016

More than fifty trailblazing executive women who broke the corporate glass ceiling offer inspiring and surprising insights and lessons in this essential, in-the-trenches career guide from Joann S. Lublin, a Pulitzer Prize—winning journalist and management news editor for the Wall Street Journal.

Among the first female reporters at the Wall Street Journal, Joann S. Lublin faced a number of uphill battles in her career. She became deputy bureau chief of the Journal’s important London bureau, its first run by women. Now she and dozens of other women who successfully navigated the corporate battlefield share their valuable leadership lessons.

Lublin combines her fascinating story with insightful tales from more than fifty women who reached the highest rungs of the corporate ladder—most of whom became chief executives of public companies—in industries as diverse as retailing, manufacturing, finance, high technology, publishing, advertising, automobiles, and pharmaceuticals. Earning It reveals the obstacles faced by leaders like Carly Fiorina, former CEO of Hewlett-Packard; Mary Barra, CEO of General Motors; and Brenda Barnes, former CEO of Sara Lee, the choices they made, and the battles they won—and lost—as they fought to make their mark.

The extraordinary trailblazers you meet in the pages of Earning It and the hard-won lessons they share provide a compelling career compass that will help you reach your highest potential without forgoing a meaningful personal life. More

Competing Against Luck

Clayton M. Christensen, Taddy Hall, Karen Dillon, & David S. Duncan

Competing Against Luck

The Story of Innovation and Customer Choice

Published: October 4, 2016

How do leaders know how to grow? How can they create products that they are sure customers want to buy? Can innovation be more than a game of chance? The foremost authority on innovation and growth, Harvard Business School professor Clayton Christensen and his coauthors Taddy Hall, Karen Dillon, and David S. Duncan have the answer. A generation ago, Christensen revolutionized business with his groundbreaking theory of disruption—a way to predict how competitors will respond to different types of innovation. In this book he examines the other side of the puzzle: what causes growth, and how to create it.

After years of research, Christensen, Hall, Dillon, and Duncan have come to one critical conclusion: our long-held maxim—that the crux of innovation is knowing more and more about the customer—is wrong. Customers don’t simply buy products or services; they “hire” them to do a job. Understanding customers does not drive innovation success, the authors argue. Understanding customer jobs does. The “Jobs to Be Done” approach can be seen in some of the world’s most respected companies and fast-growing startups, including Amazon, Intuit, Uber, and Airbnb to name just a few. But this book is not about celebrating these successes—it’s about predicting new ones. Christensen and his coauthors contend that by understanding what causes customers to “hire” a product or service, any manager can improve their innovation track record, creating products that customers not only want to hire, but that they’ll pay premium prices to bring into their lives. Jobs theory offers new hope for growth to companies frustrated by their hit-or-miss efforts.

This book carefully lays down the authors’ provocative framework, providing a comprehensive explanation of the theory, why it’s predictive, and, most important, how to use it to improve innovation in the real world. More

Writing Without Bullshit

Josh Bernoff

Writing Without Bullshit

Boost Your Career by Saying What You Mean

Published: September 13, 2016

Every day at work, you write. Are you writing to stand out, or writing to fit in?

Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads on a screen. The average news story now gets only thirty-six seconds of attention. Unless you change how you write, your emails, reports, and web copy don’t stand a chance.

In this practical and witty little book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.

At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.

Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format, from emails and social media posts to reports and press releases.

Writing Without Bullshit is The Elements of Style for the Internet era; an essential tonic for the career of every serious businessperson. More

Pitch Perfect

Bill McGowan

Pitch Perfect

How to Say It Right the First Time, Every Time

Published: September 13, 2016

During the pivotal moments of our lives, results are often determined not only by our actions but also by our words. Saying the right thing the right way can make the difference between sealing the deal or losing the account, advancing your career or suffering a demotion.

In these moments, it’s important to be pitch perfect—to use precisely the right tone to convey the right message to the right person at the right time. In Pitch Perfect, the renowned media coach Bill McGowan shows you how to craft just the right message. Along the way, McGowan lays out his Seven Principles of Persuasion, which are as easy to learn, implement, and master as they are effective. The right language—both verbal and nonverbal—can make you more confident, persuasive, and certain. It can stir people to listen closely to your every word and to remember you long after you’ve left the room. More

Smartcuts

Shane Snow

Smartcuts

The Breakthrough Power of Lateral Thinking

Published: September 6, 2016

Serial entrepreneur and journalist Shane Snow delves into the reasons why some people and organizations are able to achieve incredible things in implausibly short time frames, showing how each of us can use these “smartcuts” to rethink convention and accelerate success.

In every era, innovators from art to science to business have used what psychologists call “lateral thinking” to find better routes to stunning accomplishments. Smartcuts shows how they bucked the norm—and how the rest of us can too. Snow shatters common wisdom about success, revealing how conventions like “paying dues” prevent progress, why kids shouldn’t learn multiplication tables, and how, paradoxically, it’s easier to build a huge business than a small one.

Smartcuts tells the stories of people who dared to work differently and lays out practical takeaways for the rest of us. It’s about applying entrepreneurial and technological concepts to success in life and work, and how, by emulation, we too can leapfrog competitors, grow businesses, and fix society’s problems faster than we think. More

Seoul Man

Frank Ahrens

Seoul Man

A Memoir of Cars, Culture, Crisis, and Unexpected Hilarity Inside a Korean Corporate Titan

Published: August 16, 2016

Recounting his three years in Korea, the highest-ranking non-Korean executive at Hyundai sheds light on a business culture very few Western journalists ever experience, in this revealing, moving, and hilarious memoir.

When Frank Ahrens, a middle-aged bachelor and eighteen-year veteran at the Washington Post, fell in love with a diplomat, his life changed dramatically. Following his new bride to her first appointment in Seoul, South Korea, Frank traded the newsroom for a corporate suite, becoming director of global communications at Hyundai Motors. In a land whose population is 97 percent Korean, he was one of fewer than ten non-Koreans at a company headquarters of thousands of employees.

For the next three years, Frank traveled to auto shows and press conferences around the world, pitching Hyundai to former colleagues while trying to navigate cultural differences at home and at work. While his appreciation for absurdity enabled him to laugh his way through many awkward encounters, his job began to take a toll on his marriage and family. Eventually he became a vice president—the highest-ranking non-Korean at Hundai HQ.

Filled with unique insights and told in his engaging, humorous voice, Seoul Man sheds light on a culture few Westerners know, and is a delightfully funny and heartwarming adventure for anyone who has ever felt like a fish out of water—all of us. More

The Big Thing

Phyllis Korkki

The Big Thing

How to Complete Your Creative Project Even if You’re a Lazy, Self-Doubting Procrastinator Like Me

Published: August 9, 2016

Phyllis Korkki, a New York Times journalist, explains why it’s important for people to pursue big creative projects and identifies both the obstacles and the productive habits that emerge on the path to completion—including those she experienced writing this book.

Whether it’s the Great American Novel or a groundbreaking new app, many people want to create a Big Thing, but finding the motivation to get started, let alone complete the work, can be daunting. In The Big Thing, New York Times business writer and editor Phyllis Korkki combines real-life stories, science, and insights from her own experience to illuminate the factors that drive people to complete big creative projects—and the obstacles that threaten to derail success.

While discussing her own Big Thing—the book you’re holding now—Korkki explores the individual and collaborative endeavors of others: from memoirs, art installations, and musical works to theater productions, small businesses, and charities. She identifies the main aspects of a Big Thing, including meaningful goals, focus and effort, the difficulties posed by the demands of everyday life, and the high risk of failure and disappointment. Korkki also breaks down components of the creative process and the characteristics that define it, and offers her thoughts on avoiding procrastination, staying motivated, scheduling a routine, and overcoming self-doubt and the restrictions of a day job.

With a refreshing dose of honesty, The Big Thing doesn’t minimize the negative side of such pursuits—including the fact that big projects are hard to complete and raise difficult questions about one’s self-worth. While many books on the subject of creativity are earnest manuals that make the process sound fun and easy, so long as you follow the rules, The Big Thing is a welcome antidote—never sugarcoating the experience or reducing it to simplistic principles, but offering practical insights anyone can use to get started on their own creative project.

Inspiring, wise, humorous, and good-natured, The Big Thing is a meditation on the importance of self-expression and purpose. More

Art Thinking

Amy Whitaker

Art Thinking

How to Carve Out Creative Space in a World of Schedules, Budgets, and Bosses

Published: July 5, 2016

Art Thinking is a meditation and a manual, a manifesto and a love story, for how art—creativity writ large—and business go together. It is about how to construct a life of originality and meaning within the real constraints of the market economy.”—from the Introduction

Whether you’re a CEO or a freelancer, you know how hard it is to think big, let alone follow up on big ideas, while under pressure to get things done. Art Thinking offers practical principles to acquire skills, inspiration to rethink what’s possible, and a healthy dose of pragmatism to help you navigate the difficulties of balancing creative thinking with driving toward results.

Amy Whitaker, an entrepreneur-in-residence at the New Museum Incubator with an MBA and an MFA, draws on stories of athletes, managers, writers, scientists, entrepreneurs, and other artists to engage you in the process of “art thinking.” If you are making a work of art in any field, you aren’t going from point A to point B. You are inventing point B. Art Thinking combines the mindsets of art and the tools of business to protect space for open-ended exploration and to manage risk on your way to success.

Art Thinking takes you from the earliest inkling of an idea to realizing your highest aims, helping you build creative skills you can apply across all facets of business and life. It is about how to make space for vulnerability and the possibility of failure within the world of work, with its very real and structural pressures to get things done, and about how to successfully build a future of your own design. Warm, honest, and unexpected, Art Thinking will help you reimagine your work and life—and even change the world—while enjoying the journey from point A. More

Play Bigger

Christopher Lochhead, Al Ramadan, Dave Peterson, & Kevin Maney

Play Bigger

How Pirates, Dreamers, and Innovators Create and Dominate Markets

Published: June 14, 2016

What do Facebook, Google, Salesforce.com, Uber, VMware, Netflix, IKEA, Birds Eye, 5-hour Energy, and Pixar have in common?

In what way does Apple work like the 165-year-old glass company, Corning?

How do you explain why some start-ups last and build value while others shoot up and then flame out?

Why was Elvis not just the King, but a category king?

The key to each has to do with creating, developing, and dominating new categories of products and services.

Stick around and we’ll tell you how that’s done.

Winning today isn’t about beating the competition at the old game. It’s about inventing a whole new game—defining a new market category, developing it, and dominating it over time. You can’t build a legendary company without building a legendary category. If you think that having the best product is all it takes to win, you’re going to lose. 

In this farsighted, pioneering guide, the founders of Silicon Valley advisory firm Play Bigger rely on data analysis and interviews to understand the inner workings of “category kings”—companies such as Amazon, Salesforce, Uber, and IKEA that give us new ways of living, thinking, or doing business, often solving problems we didn’t know we had. 

It’s not about disruption anymore—it’s about creation. Category kings are the explosive and enduring companies that create value over time by opening up a category with vast potential and setting themselves up to control the majority of it. Category kings take seventy to eighty percent of the category’s economics. Category kings become famous brands because they become the symbol of the whole category—think Xerox, Google, Uber. A category king is almost impossible to challenge. These are the companies that shape our lives and alter the future. They play bigger than other companies.

In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers’ brains to change expectations and buying habits. While this discipline is crucial in the tech industry, it applies to every kind of industry and even to personal careers. More

The Price of Prosperity

Todd G. Buchholz

The Price of Prosperity

Why Rich Nations Fail and How to Renew Them

Published: June 7, 2016

In this bold history and manifesto, a former White House director of economic policy under President George H. W. Bush exposes the economic, political, and cultural cracks that wealthy nations face and makes the case for transforming those same vulnerabilities into sources of strength—and the foundation of a national renewal. More

Only Humans Need Apply

Thomas H. Davenport & Julia Kirby

Only Humans Need Apply

Winners and Losers in the Age of Smart Machines

Published: May 24, 2016

An invigorating, thought-provoking, and positive look at the rise of automation that explores how professionals across industries can find sustainable careers in the near future

Nearly half of all working Americans risk losing their jobs because of technology. It’s not only blue-collar jobs at stake. Millions of educated “knowledge” workers—journalists, lawyers, doctors, marketers—are threatened by accelerating advances in artificial intelligence.

The industrial revolution shifted workers from farms to factories. In the first era of automation, machines relieved humans of manually exhausting work. Today Era Two of automation continues to wash across the entire services-based economy, replacing jobs in agriculture and manufacturing. Now Era Three, the rise of “cognitive computing,” is dawning. Smart computers are demonstrating they are capable of making better decisions than humans. Brilliant technologies can now learn, predict, decide, and even comprehend much faster and more accurately than the human brain, and their progress is accelerating. Where will this leave financial advisors, scientists, teachers, and other professionals?

In Only Humans Need Apply, Thomas H. Davenport and Julia Kirby reframe the conversation about automation, arguing that the future of increased productivity and business success isn’t either human or machine. It’s both. The key is augmentation, utilizing technology to help humans work better, smarter, and faster. Instead of viewing these machines as competitive interlopers, we must see them as partners and collaborators in creative problem solving as we move into the next era. The choice is ours. More

Never Split the Difference

Tahl Raz & Chris Voss

Never Split the Difference

Negotiating As If Your Life Depended On It

Published: May 17, 2016

A field-tested, game-changing approach to high-stakes negotiations—whether in the boardroom or at home.

Never Split the Difference is a riveting, indispensable handbook of negotiation principles culled and perfected from Chris Voss’s remarkable career as a hostage negotiator and later as an award-winning teacher in the world’s most prestigious business schools. From policing the rough streets of Kansas City, Missouri, to becoming the FBI’s lead international kidnapping negotiator to teaching negotiation at leading universities, Voss has tested these techniques across the full spectrum of human endeavor and proved their effectiveness. Those who have benefited from these techniques include business clients generating millions in additional profits, MBA students getting better jobs, and even parents dealing with their kids.

Never Split the Difference provides a gripping, behind-the-scenes recounting of dramatic scenarios from the gang-infested streets of Haiti to a Brooklyn bank robbery gone horribly wrong, revealing the negotiation strategies that helped Voss and his colleagues succeed where it mattered most: saving lives. As a world-class negotiator, Voss shows you how to use these skills in the workplace and in every other realm of your life.

Life is a series of negotiations: whether buying a car, getting a better raise, buying a home, renegotiating rent, or deliberating with your partner, Never Split the Difference gives you the competitive edge in any discussion.

Advance praise for Never Split The Difference

“This book blew my mind.  It’s a riveting read, full of instantly actionable advice—not just for high-stakes negotiations, but also for handling everyday conflicts at work and at home.”—Adam Grant, Wharton Professor and New York Times bestselling author of originals and give and take

“Emphasizes the importance of emotional intelligence without sacrificing deal-making power. From the pen of a former hostage negotiator—someone who couldn’t take no for an answer—which makes it fascinating reading. But it’s also eminently practical. In these pages, you will find the techniques for getting the deal you want.”—Daniel H. Pink, bestselling author of To Sell Is Human and Drive

“Former FBI hostage negotiator Chris Voss has few equals when it comes to high-stakes negotiations. Whether for your business or your personal life, his techniques work.”—Joe Navarro, FBI Special Agent (Ret.) and author of the international bestseller What Every Body Is Saying

“Your business—basically your entire life—comes down to your performance in crucial conversations, and these tools will give you the edge you need. . . .It’s required reading for my employees because I use the lessons in this book every single day, and I want them to, too.”—Jason McCarthy, CEO of GORUCK

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The Power of the Other

Henry Cloud

The Power of the Other

The startling effect other people have on you, from the boardroom to the bedroom and beyond-and what to do about it

Published: May 3, 2016

A bestselling author and expert on the psychology of leadership identifies the critical ingredient for personal and professional well-being.

Most leadership coaching focuses on helping leaders build their skills and knowledge and close performance gaps. These are necessary steps, but not sufficient. Using evidence from neuroscience and his work with leaders, Dr. Henry Cloud shows that the best performers draw on another vital resource: personal and professional relationships that fuel growth and help them surpass current limits.

Popular wisdom suggests that we should not allow others to have power over us, but the reality is that they do, for better or for worse. Consider the boss who diminishes you through cutting remarks versus one who challenges you to get better. Or the colleague who always seeks the limelight versus the one who gives you the confidence to finish a difficult project. Or the spouse who is honest and supportive versus the one who resents your success. No matter how talented, intelligent, or experienced, the greatest leaders share one commonality: the power of the others in their lives.

Combining engaging case studies, persuasive findings from cutting-edge brain research, and examples from his consulting practice, Dr. Cloud argues that whether you’re a Navy SEAL or a corporate executive, outstanding performance depends on having the right kind of interpersonal connections to fuel personal growth and minimize toxic associations and their effects. Presenting a dynamic model of the impact these different kinds of connections produce, Dr. Cloud shows readers how to get more from themselves by drawing on the strength and expertise of others. You don’t have a choice whether others have power in your life, but you can choose what kinds of relationships you want. More

Fascinate, Revised and Updated

Sally Hogshead

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

Published: April 26, 2016

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. More

Warren Buffett’s Ground Rules

Jeremy C. Miller

Warren Buffett’s Ground Rules

Words of Wisdom from the Partnership Letters of the World’s Greatest Investor

Published: April 26, 2016

Using the letters Warren Buffett wrote to his partners between 1956 and 1970, a veteran financial advisor presents the renowned investor’s “ground rules” for investing—guidelines that remain startlingly relevant today.

In the fourteen years between his time in New York with value-investing guru Benjamin Graham and his start as chairman of Berkshire Hathaway, Warren Buffett managed Buffett Partnership Limited, his first professional investing venture.

Over the course of that time—a period in which he experienced an unprecedented record of success—Buffett wrote regular letters to his small but growing group of partners, sharing his thoughts, approaches, and reflections.

Compiled for the first time, and with Buffett’s permission, the letters spotlight his contrarian diversification strategy, his almost religious celebration of compounding interest, his preference for conservative rather than conventional decision-making, and his goals and tactics for bettering market results by at least 10 percent annually. Demonstrating Buffett’s intellectual rigor, they provide a framework for the craft of investing that had not existed before: Buffett built upon the quantitative contributions made by his famous teacher, Graham, revealing how these wisdoms could be applied and improved.

With additional context, synthesis, and insights provided by Jeremy C. Miller, Warren Buffett’s Ground Rules gives us a firsthand look into Buffett’s mind and provides accessible lessons in control and discipline—effective in bull and bear markets alike, and in all types of investing climates—that are the bedrock of his success. Warren Buffett’s Ground Rules paints a rare portrait of the sage as a young investor during a time when he developed the long-term, value-oriented strategies that helped him build the foundation of his wealth—rules for success every investor needs today.Taken together, the letters provide a solid foundation for building financial success.

Advance Praise for Warren Buffett’s Ground Rules

“Mr. Miller has done a superb job of researching and dissecting the operation of Buffett Partnership Ltd., and of explaining how Berkshire’s culture has evolved from its BPL origin. If you are fascinated by investment theory and practice, you will enjoy this book.”—Warren Buffett

“This book is much more than a compilation of excerpts from Buffett’s letters, smartly organized by investment theme. Miller begins every chapter with an articulate and insightful synthesis, which helps the reader understand Buffett’s key ground rules on each theme.”—Robert Pozen, senior lecturer at MIT Sloan School of Management, former chairman of MFS Investment Management

Warren Buffett’s Ground Rules is an extraordinarily useful book for anyone who is interested in investing, or in Warren Buffett. Jeremy C. Miller has done a careful study of Buffett’s early partnership letters and turned them into an easily accessible body of knowledge.  In doing so, he has written an indispensable book. For my part, I will keep it close at hand for easy reference in the years to come.”

—Guy Spier, author of The Education of a Value Investor

Warren Buffett’s Ground Rules is a wonderful collection of Buffett’s early partnership letters and musings organized in a thoughtful, concise, and entertaining format. Together with Miller’s commentary, the book offers valuable insight into the world of value investing.”—Christopher Blake, managing director of Lazard Asset Management More

Door to Door

Edward Humes

Door to Door

The Magnificent, Maddening, Mysterious World of Transportation

Published: April 12, 2016

The Pulitzer Prize–winning journalist and author of Garbology explores the daily miracles and madness behind our have-it-now, same-day-delivery world, revealing just what it takes—and costs—to move us and our stuff door to door.

In ways both glaringly obvious and deeply hidden, thousands, even millions, of miles are embedded in everything we eat, sell, buy, drive, and touch. The capacity to transport a big-screen TV, a vital medicine, or a coffee cup from a factory in Shanghai to a port in California to your local store or front door—and to do so reliably and rapidly 200 million times a day—may be humanity’s most towering achievement. It’s like building the Great Pyramid, the Hoover Dam, and the Golden Gate Bridge all in a day. Every day. Yet the same system delivers grinding commutes, a death every fifteen minutes, an ER trip every thirteen seconds, and crumbling, overloaded roads, rails, and bridges we can no longer afford to make or fix.

Now, for better or for worse, massive change is coming to our door-to-door mega-machine, transforming the nature of commuting, culture, and commerce in the process. We have reached a fork in the road. The question is whether our path leads to Carmageddon or Carmaheaven.

In Door to Door, acclaimed journalist Edward Humes unpacks the epic amount of transportation embedded in a day in the life of a modern American family. With a vivid, human narrative, he brings readers inside America’s busiest port and largest parcel service, details the dough-to-doorbell odyssey of pizza delivery, and rides out a harrowing twenty-four hours on the nation’s deadliest battlefield—our roads and streets.

Through extraordinary access and unforgettable characters, Humes constructs a transportation detective story that reveals the surprising triumphs behind every trip we take and every click we make. At the same time, Door to Door overturns the myths behind our wrong turns: why adding freeway lanes actually makes traffic worse, why bigger cars are less safe, and why there are millions of traffic crashes each year but almost none are “accidents.”

Door to Door offers a glimpse of a possible future transformed by such new efficiencies as ride-sharing and robots, while examining a very real present where transportation is one of the few big things individuals can change—where personal choices can have a profound impact as that fork in the road fast approaches.

Advance Praise for Door To Door

“So much effort goes into moving our bodies and our stuff around. And as this book makes very clear, it could be done so much better! A fascinating read, from the center of the world’s car culture.”—Bill McKibben, author of Deep Economy

“Humes takes readers on a million-mile journey that crosses intersections of public policy, mega-corporations, and local communities, and ends up at the kitchen counter. By looking across an entire system, he reveals the true impact of our consumer-driven, next-day-delivery economy and the (lack of) infrastructure that ties it all together. Door to Door is a must-read for those who want to understand and solve the biggest social challenges of our day.”—Rob Kaplan, co-founder and managing director, Closed Loop Fund, and former director of sustainability, Walmart

“In this groundbreaking work, Ed Humes shows that we could have fast, reliable, and incredibly safe transport if we only had the political guts to choose it. Hopefully, this fascinating work will prompt long-overdue changes.”—Samuel Fromartz, editor in chief, Food & Environment Reporting Network, and author of the award-winning In Search of the Perfect Loaf

“Humes takes us inside the mammoth transportation systems that move things, and move us, around. Door to Door is an eye-opening account of the massive physical systems that support our increasingly digital world.”—Richard Florida, professor, University of Toronto and NYU, and author of The Rise of the Creative Class More

Workplace Poker

Dan Rust

Workplace Poker

Are You Playing the Game, or Just Getting Played?

Published: March 15, 2016

A career advisor explains why many talented, hard-working people often miss out on their full career potential, revealing the tells, blind spots, secrets, and unspoken rules you need to know in order to play the game to win.

While many careers have been impacted by economic downturns, failed projects, downsizing and restructuring, or just bad bosses or bad timing, we all know of colleagues who continue to rise through every tough situation. Most assume that they have an advantage that protects them—degrees from the right schools, great mentors, influential friends and family, or just better luck. But these hyper-successful professionals have faced setbacks, too. Instead of allowing challenges to derail their rise, they’ve learned how to manage them better.

In Workplace Poker, Dan Rust gives you the strategies you need to accelerate your career, and prevent setbacks from stalling your progress or spiraling it downward. The trick, he reveals, is to “play the game under the game,” to think more deeply and act more strategically. If you are talented, ambitious, and hardworking, but feel your career just isn’t accelerating as rapidly as it should, or as fast as you would like it to, this book is for you. If you have been frustrated to see others (less talented, who don’t work as hard as you do) achieve rapid professional progress while your career stalls out, this book is for you. If you’ve been annoyed by those who are successful primarily because of where they went to school, or family connections, or financial resources, this book is for you.

Rust gives you the insight and skills you need to transform yourself and adapt and survive any hurdle—to turn every adversity into advantage, and every struggle into strength, including:

• Recognition of your own “blind spots” and what to do about them

• Mastering strategic and authentic self-promotion

• Enhancing your personal charm and likeability

• Achieving the high energy, both mental and physical, necessary to drive an exceptional career trajectory

• Developing an interest in “corporate anthropology” and the complex human dimensions of business

• Neutralizing the career-stalling impact of difficult or dysfunctional colleagues

• Deeply “owning” and learning from career missteps and failures

In his smart, funny, relatable voice, Rust shares stories of individuals who have applied these capabilities in real world situations, and provides short, focused exercises to help you think about yourself and your own career. With Workplace Poker¸ you’ll learn how to get out of you own way, and find the success you deserve. More

#AskGaryVee

Gary Vaynerchuk

#AskGaryVee

One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness

Published: March 8, 2016

The bestselling author draws from his popular #AskGaryVee show to offer surprising, often outrageous, and always useful and honest answers to everything you've ever wanted to know—and more—about navigating the new business world

Gary Vaynerchuk—the inspiring and unconventional entrepreneur who introduced us to the concept of “crushing it”—knows how to get things done, have fun, and be massively successful. A marketing and business genius, Gary had the foresight to go beyond traditional methods and use social media tools such as Twitter, Facebook, and YouTube to build a millions-strong fan base that continues to grow.

#AskGaryVee showcases the most useful, surprising, and thought-provoking questions Gary has addressed on his popular show. He distills and expands on the show’s most urgent and evergreen themes—including marketing, entrepreneurship, and management—with his trademark practical, timely, and timeless advice. Gary also offers unexpected insights on complex issues that affect everyone in the workforce, from the value of a traditional education to the best investment strategies. And Gary gets personal, sharing new stories and lessons learned from years of working in a family business, raising children, getting healthy, and just being GaryVee. He’ll even help you buy a good bottle of wine.

Whether you’re launching your own company, working in digital media, starting your first job, or looking for inspiration, #AskGaryVee is your essential guide to making things happen in a big way.

I’ve always known what it takes to succeed in the trenches, but now with the hands-on experience of growing two businesses, one from scratch, I also know what the aerial view looks like, and what works best when you’re responsible for creating culture, developing careers, and managing clients in a company that seems to double in size by the day.” More

Dear Chairman

Jeff Gramm

Dear Chairman

Boardroom Battles and the Rise of Shareholder Activism

Published: February 23, 2016

A sharp and illuminating history of one of capitalism’s longest-running tensions—the conflicts of interest among public company directors, managers, and shareholders—told through original letters from some of our most legendary and controversial investors and activists.

Disputes between shareholders and major corporations make daily headlines. But the struggle between management and those who own stock has been going on for nearly a century. Mixing never-before-published original letters from Wall Street icons—including Benjamin Graham, Warren Buffett, Ross Perot, Carl Icahn, and Daniel Loeb—with masterful scholarship and professional insight, Dear Chairman traces the rise of shareholder activism from the 1920s to today, and provides an invaluable and unprecedented perspective on what it means to be a public company, including how they work and who is really in control.

Gramm analyzes different eras and pivotal boardroom battles from the last century to understand the factors that have caused shareholders and management to collide. Throughout he uses the letters to show how investors interact with directors and managers, how they think about their target companies, and how they plan to profit. Each is a fascinating example of capitalism at work told through the entertaining voices of its most colorful, influential participants.

A hedge fund manager and an adjunct professor at Columbia Business School, Gramm has observed public companies that are poorly run, and some that willfully disenfranchise their shareholders. He pays tribute to the ingenuity of public company investors, but also exposes examples of shareholder activism at its very worst. Ultimately, he provides a thorough, much-needed understanding of the public company–shareholder relationship for investors, managers, and everyone concerned with the future of capitalism.

Advance Praise for Dear Chairman

“Public companies face the high standards of the marketplace: fill a need, grow, and remember always that you are the trustee of your stockholders’ money. Dear Chairman is a fascinating and colorful history of what resulted when that was occasionally forgotten or ignored. It should be required reading for anyone who wants to participate in our great ownership system, as investor or manager.”—Charles R. Schwab, chairman, the Charles Schwab Corporation

“Jeff Gramm’s fascinating archaeology of shareholder activism lays bare the foundation upon which today’s turbulent, performance-oriented stock market stands. Dear Chairman is an important, interesting, and insightful history.”—Frederick W. Smith, chairman and CEO, FedEx Corporation

“When major shareholders get actively involved, how do they think about companies and their value?  Jeff Gramm breaks new ground in a book which is exciting, wise, well written, and, above all else, instructive and useful.”—Tyler Cowen, professor of economics, George Mason University, and New York Times bestselling author of The Great Stagnation

“This is a rare book, masterful in both technical understanding and in narrative.”—Amity Shlaes, author of Coolidge and The Forgotten Man

“Jeff Gramm has a refreshing approach to the generations-long conflict between entrenched corporate management and shareholder activists. He illustrates this seemingly never-ending struggle for corporate control by examining specific well-known and surprisingly interesting examples, including correspondence ranging from the fabled Benjamin Graham to John D. Rockefeller Jr. in 1927, from Ross Perot to General Motors CEO Roger B. Smith in 1985, and more. Dear Chairman is an engaging and worthwhile read.”—Alan Greenspan, former chairman of the board of governors, Federal Reserve System More

Persuadable

Al Pittampalli

Persuadable

How Great Leaders Change Their Minds to Change the World

Published: January 26, 2016

In an uncertain world, successful leaders are moving toward a more adaptive way of thinking: persuadability.

Persuadability is the genuine willingness and ability to change your mind in the face of new evidence. Being persuadable requires rejecting absolute certainty, treating your beliefs as temporary, and acknowledging the possibility that—no matter how confident you are about any particular option—you could be wrong.

In Persuadable, business consultant Al Pittampalli draws on unexpected evidence from social science, history, politics, and other areas to reveal why confidence, consistency, and conviction—usually considered leadership qualities—are increasingly becoming liabilities, while humility, inconsistency, and radical open- mindedness are powerful leadership assets.

Unfortunately, all too often our culture sees the willingness to change one’s mind as a weakness. Persuadable dispels this myth once and for all by chronicling eminently strong leaders who have changed their minds and, as a result, have achieved exceptional success for themselves, their organizations, or society as a whole. You’ll learn how Ray Dalio became one of the most successful hedge fund managers by using the tools of persuadability. How Alan Mullaly saved Ford Motor Company, not by staying the course, but by continually changing course. How one Nobel Prize–winning scientist discovered the cause of ulcers by bravely doubting his own entrenched beliefs. You’ll learn how Billy Graham’s change of heart helped propel the civil rights movement, and how a young NFL linebacker’s radical new position may well alter the world of professional football as we know it.

Distilling cutting-edge research from cognitive and social psychology, Persuadable offers the seven practices of persuadable leaders:

• Consider the Opposite

• Update Your Beliefs Incrementally

• Kill Your Darlings

• Take the Perspectives of Others

• Avoid Being Too Persuadable

• Convert Early

• Take On Your Own Tribe

Full of actionable advice, Persuadable is an invaluable guide for today’s data-driven, results-oriented leader.

“Al Pittampalli is leading a new generation of big thinkers.  He’s willing to show us what works, and he does it with flair and generosity. Read this book and share it. Hurry.”—Seth Godin, author of Your Turn

“The benefits of persuadability have long been underappreciated. No more, not after this compelling and well-informed account of when and how to change our minds most productively.”—Robert B. Cialdini, author of Influence

“In a complex decision-making environment, staying the course can often mean marching toward oblivion. That’s why Persuadable is so refreshing. This terrific book is full of captivating stories and convincing research about the value of changing your mind—along with practical lessons that can help you quash groupthink, resist confirmation bias, and become a more effective leader.”—Daniel H. Pink, author of To Sell Is Human and Drive

Persuadable turns the persuasion industry on its head by suggesting that the key to success is not only how well you persuade others but how open you are to persuasion yourself. Pittampalli is so persuasive that by the end of the book, the idea no longer seems counterintuitive.”—Adam Galinsky, professor of business at Columbia Business School and coauthor of Friend and Foe More

The Power of Fifty Bits

Bob Nease

The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results

Published: January 19, 2016

Even with the very best of intentions, people often fail to make wise choices for themselves—whether for their health, their finances, or their business decisions. Yet it doesn’t have to be that way—thanks to the science behind fifty bits design, a set of principles that helps close the gap between intentions and actual behaviors.

Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. This means that humans are wired for inattention and inertia, so we often choose without thinking and act against our own interests. Understanding this is the key to any behavior change, from increasing charitable donations to reducing unintended pregnancies.

As the former chief scientist of Express Scripts, a Fortune 25 health care company, Bob Nease is an expert on applying behavioral sciences to the health care industry. He realized that providing financial incentives and tools—an approach that assumes patients will act rationally—was not having the outcome that he expected. Instead, he had to reengineer patients’ environments in order for their natural inclinations to lead them to the best decisions. In a nod to the brain’s fundamental cognitive limitation, he called this approach “fifty bits design,” and now he applies his knowledge to the wider world, offering important, practical solutions that marketers, human resources professionals, teachers, and even parents can use to improve the behavior of others around them and get the positive results they want.

Nease offers a set of powerful and effective strategies for change:

• Require Choice: compel people to deliberately choose among options

• Lock In Good Intentions: allow people to make decisions today about choices they will face in the future

• Let It Ride: set the default to the desired option and let people opt out if they wish

• Get in the Flow: home in on where people’s attention is likely to go naturally

• Reframe the Choices: set the framework people use to consider options and choices

• Piggyback It: connect the desired choice or behavior with something people already like or are engaged in

• Simplify…Wisely: make the right choices frictionless and easy; make the wrong choices more difficult

The Power of Fifty Bits is the first how-to guide that provides step-by-step instructions for helping customers, employees, co-workers, and clients get the results they truly want.

Advance Praise for The Power of Fifty Bits

“In many ways, this book is yet another one of Bob’s cleverly engineered systems, expertly designed to hook you with an enigmatic title, hold you with delightful stories and deep ideas, and ultimately leave you better than you were before—wiser about people in general, and about yourself in particular.”—from the foreword by Daniel Gilbert

“Want to learn how to design approaches that spur others to achieve their goals—and that do the same for you and your own goals? With clarity, eloquence, and humor, The Power of Fifty Bits shows you how.”—Robert B. Cialdini, author of Influence

“If you want to understand how the environment you live in can be reshaped so that your intuitions, fears, hopes, and dreams can best be managed and aligned with your best intentions, I recommend you read this fun, challenging, and useful book.”—Arthur Caplan, professor of bioethics, NYU Langone Medical Center

The Power of Fifty Bits shows you how to produce outcomes that have both high financial effectiveness and high acceptance by employees.”—Bob Ihrie, SVP of Compensation and Benefits, Lowe’s Companies, Inc.

The Power of Fifty Bits is a great resource for creating state-of-the-art programs to promote well-being. Combining evidence for effective behavior change with practical advice, this book will transform your thinking and put you on a path to a much better life.”—Helen Darling, strategic advisor, National Business Group on Health

“Bob Nease is a pioneer of implementing social science in business and healthcare, and we are lucky to have him share his expertise.”—Dan Ariely, author of Predictably Irrational

“This book proves that scientific insight doesn’t need to be dry and boring. If you want to learn how to make your organization more effective, or just to make your own life better, read it. It’s full of behavioral-science insights in a fun, readable form.”—Peter Orszag, former director, Congressional Budget Office More

Primed to Perform

Neel Doshi & Lindsay McGregor

Primed to Perform

How to Build the Highest Performing Cultures Through the Science of Total Motivation

Published: October 6, 2015

Why do some workplace cultures inspire energy and innovation, while others fuel anxiety, boredom, or cynicism? Until now, such legendary cultures have seemed like magic beyond our control. However, behind every culture is a surprisingly elegant science.

Primed to Perform proves that the highest-performing cultures are built on a simple truth: why people work affects how well they work. Great organizations inspire the three most powerful motives for work—play, purpose, and potential—and eliminate the three most destructive—emotional pressure, economic pressure, and inertia. They create total motivation (or ToMo, for short). Total motivation cultures create the highest-performing employees and the most adaptive organizations.

Authors Neel Doshi and Lindsay McGregor show that extraordinary performance at companies like Southwest Airlines, Starbucks, Apple, and Whole Foods comes from cultures that inspire total motivation. They describe how investment professionals, salespeople, teachers, and CEOs perform better when driven by total motivation. And, most important, they share how you can build a culture that inspires total motivation in every moment of every day.

Primed to Perform builds on over a century of academic thinking as well as the authors' original research into how ToMo drives performance at iconic companies. It introduces the authors' highly predictive new measurement tool, the total motivation factor, which allows leaders to measure the strength of their culture and understand how it changes over time. It gives leaders the tools to transform their own workplaces.

High-performing cultures can't be left to chance; organizations must create systems that shape and maintain them. Whether you're a five-person team or a start-up, an elementary school or a university, a nonprofit or a mega-institution, Primed to Perform shows you how. More

Leadership BS

Jeffrey Pfeffer

Leadership BS

Fixing Workplaces and Careers One Truth at a Time

Published: September 15, 2015

Finalist for the 2015 Financial Times and McKinsey Business Book of the Year

Best business book of the week from Inc.com

The author of Power, Stanford business school professor, and a leading management thinker offers a hard-hitting dissection of the leadership industry and ways to make workplaces and careers work better.

The leadership enterprise is enormous, with billions of dollars, thousands of books, and hundreds of thousands of blogs and talks focused on improving leaders. But what we see worldwide is employee disengagement, high levels of leader turnover and career derailment, and failed leadership development efforts.

In Leadership BS, Jeffrey Pfeffer shines a bright light on the leadership industry, showing why it’s failing and how it might be remade. He sets the record straight on the oft-made prescriptions for leaders to be honest, authentic, and modest, tell the truth, build trust, and take care of others. By calling BS on so many of the stories and myths of leadership, he gives people a more scientific look at the evidence and better information to guide their careers.

Rooted in social science, and will practical examples and advice for improving management, Leadership BS encourages readers to accept the truth and then use facts to change themselves and the world for the better. More

Team Genius

Rich Karlgaard & Michael S. Malone

Team Genius

The New Science of High-Performing Organizations

Published: July 7, 2015

A groundbreaking book that sheds new light on the vital importance of teams as the fundamental unit of organization and competition in the global economy.

Teams—we depend on them for both our professional success and our personal happiness. But isn't it odd how little scrutiny we give them? The teams that make up our lives are created mostly by luck, happenstance, or circumstance—but rarely by design. In trivial matters—say, a bowling team, the leadership of a neighborhood group, or a holiday party committee—success by serendipity is already risky enough. But when it comes to actions by fast-moving start-ups, major corporations, nonprofit institutions, and governments, leaving things to chance can be downright dangerous.

Offering vivid reports of the latest scientific research, compelling case studies, and great storytelling, Team Genius shows managers and executives that the planning, design, and management of great teams no longer have to be a black art. It explores solutions to essential questions that could spell the difference between success and obsolescence. Do you know how to reorganize your subpar teams to turn them into top performers? Can you identify which of the top-performing teams in your company are reaching the end of their life span? Do you have the courage to shut them down? Do you know how to create a replacement team that will be just as effective—without losing time or damaging morale? And, most important, are your teams the right size for the job?

Throughout, Rich Karlgaard and Michael S. Malone share insights and real-life examples gleaned from their careers as journalists, analysts, investors, and globetrotting entrepreneurs, meeting successful teams and team leaders to reveal some "new truths":

  • The right team size is usually one fewer person than what managers think they need.
  • The greatest question facing good teams is not how to succeed, but how to die.
  • Good "chemistry" often makes for the least effective teams.
  • Cognitive diversity yields the highest performance gains—but only if you understand what it is.
  • How to find the "bliss point" in team intimacy—and become three times more productive.
  • How to identify destructive team members before they do harm.
  • Why small teams are 40 percent more likely to create a successful breakthrough than a solo genius is.
  • Why groups of 7 (± 2), 150, and 1,500 are magic sizes for teams.

Eye-opening, grounded, and essential, Team Genius is the next big idea to revolutionize business. More

The Achievement Habit

Bernard Roth

The Achievement Habit

Stop Wishing, Start Doing, and Take Command of Your Life

Published: July 7, 2015

Cofounder of the Stanford d.school Bernie Roth shows you how the power of design thinking can help you achieve goals you never thought possible.

Did you know that achievement can be learned? As Bernie Roth explains, achievement is a muscle. And once you learn how to flex it, you'll be able to meet life's challenges and reach your goals.

Based on a legendary course Roth has taught at Stanford University for several decades, The Achievement Habit employs the remarkable insights that stem from design thinking to help us realize the power we all have within to change our lives for the better. By ridding ourselves of issues that stand in the way of reaching our full potential, we gain the confidence finally to do things we've always wanted to do. Combining design thinking, problem-solving, creativity, communication skills, and life adjustments, readers will learn:

  • Why trying and doing are two different things
  • Why using reasons (excuses), even legitimate ones, to explain one's behavior is self-defeating
  • How to change your self-image into one of a doer and achiever
  • How subtle language changes can resolve existential dilemmas and barriers to action
  • How to build resiliency by reinforcing what you do rather than what you accomplish
  • How to be open to learning from your own experience and from those around you

Our behavior and relationships can be transformed—if we choose to, we can be mindful and control our intentions to create habits that make our lives better. And with this thoughtful book as your guide, you can. More

Haunted Empire

Yukari Iwatani Kane

Haunted Empire

Apple After Steve Jobs

Published: July 7, 2015

Based on more than two hundred interviews with current and former executives, business partners, Apple watchers, and others, Haunted Empire is an illuminating portrait of Apple today—without the legendary Steve Jobs—that offers clues to its future. 

With nuanced insights and colorful details that only a seasoned journalist could glean, Wall Street Journal technology reporter Yukari Iwatani Kane goes beyond the myths and headlines. She explores CEO Tim Cook's leadership and its impact on Steve Jobs's loyal lieutenants, new product development, and Apple's relationships with Wall Street, the government, tech rivals, suppliers, the media, and consumers.

Hard-hitting yet fair, Haunted Empire reveals the perils and opportunities an iconic company faces when it loses its visionary leader. More

The Aspirational Investor

Ashvin B. Chhabra

The Aspirational Investor

Taming the Markets to Achieve Your Life’s Goals

Published: June 2, 2015

Why are otherwise smart and competent people such lousy investors? Individual investors give up as much as two-thirds of their potential investment returns in misguided efforts to beat the market—and most don't even realize it.

Ashvin B. Chhabra, chief investment officer of one of the world's largest wealth management firms, explains that an important idea has gotten lost amid the relentless pursuit of investment returns. Rather than trying to beat the market, your primary goal should be to construct an investment strategy that creates a solid safety net and enables you to pursue your dreams and aspirations.

With no more guarantee of lifelong jobs or pensions, all of us bear the burden of investing wisely. But many of us focus on the wrong set of investment activities, such as identifying the next great start-up or star fund manager, or simply beating a market benchmark. Even the standard framework for investing, modern portfolio theory, offers an incomplete solution. Meanwhile, the grand debates in finance, such as indexing versus active management, prioritize the wrong set of issues.

We need a framework that shifts the focus of investment strategy from portfolios and markets to individuals and the objectives that really matter: protection against unexpected financial crises or retirement planning. Whatever matters most to you—paying for your kid's education, starting your own business, endowing your favorite charity, or traveling the world—you need a road map to help you achieve both your essential and aspirational goals.

In The Aspirational Investor, Ashvin B. Chhabra outlines a groundbreaking yet intuitive approach to managing wealth, based on the identification of key goals and the careful allocation of resources and risks. The Wealth Allocation Framework will help you connect your investment portfolio with your life's goals, and accommodate the three seemingly incompatible objectives that must underpin every sound wealth management strategy: the need for financial security in the face of unknowable risks, the desire to maintain current living standards despite inflation, and the opportunity for life-changing wealth creation.

Chhabra's pioneering work illuminates some surprising facts about how people get very wealthy, and reinterprets the success formulas of investing greats such as Warren Buffett and David Swensen. Chhabra also offers a novel perspective: If the markets don't really care about you, as surely they do not, then why should you spend all your time and effort trying to beat them?

Raising the bar for what we should expect from our investment portfolios—and from our investment advisors—The Aspirational Investor is a thoughtful, practical guide for any investor, regardless of income or wealth level. More

The Simplicity Cycle

Dan Ward

The Simplicity Cycle

A Field Guide to Making Things Better Without Making Them Worse

Published: May 12, 2015

The Simplicity Cycle is an engaging and accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design—whether you're creating new products, services, or consumer experiences. More

The Real-Life MBA

Jack Welch & Suzy Welch

The Real-Life MBA

Your No-BS Guide to Winning the Game, Building a Team, and Growing Your Career

Published: April 14, 2015

The business titans and #1 New York Times and Wall Street Journal bestselling authors of Winning return with a modern, essential guide for everyone in business today—and tomorrow—that explores the most pressing challenges related to creating winning strategies, leading and managing others, and building a thriving career. More

Strategy Rules

David B. Yoffie & Michael A. Cusumano

Strategy Rules

Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

Published: April 14, 2015

Between 1968 and 1976, Bill Gates, Andy Grove, and Steve Jobs launched three companies that would define the world of high technology, create more than a trillion dollars in value, and transform our lives. How did they realize these incredible achievements? Strategy Rules examines these three individuals collectively for the first time—their successes and failures, comonalities and differences—revealing the business strategies and practices they pioneered while building their firms.

Eminent business professors David Yoffie and Michael Cusumano have studied these three leaders and their companies for nearly thirty years, while teaching business strategy, innovation, and entrepreneurship at Harvard Business School and the MIT Sloan School of Management. In this enlightening guide, they show how Gates, Grove, and Jobs became masters of strategy. As CEOs, each approached strategy and execution in remarkably similar ways—yet markedly differently from their erstwhile competitors—keeping their focus on five rules:

  • Look Forward, Reason Back: They determined where they want their companies to be in the future and could "reason back" to identify the moves that would take them there.
  • Make Big Bets, Without Betting the Company: All three men made enormous strategic bets but rarely took gambles that put the financial viability of their companies at undue risk.
  • Build Platforms and Ecosystems: Technology leaders have to create industry platforms that enable other firms to create complementary products and services that make the platforms increasingly valuable.
  • Exploit Leverage and Power: Gates, Grove, and Jobs often turned opponents’ strengths into weaknesses and used enormous resources (once they had them) to dominate competitors.
  • Shape the Company around Your Personal Anchor: From Gates’ understanding of software to Grove’s devotion to process discipline and Jobs’ obsession with design, all three built their companies around their personal strengths while compensating for their weaknesses.

Strategy Rules brings together the best practices in strategic management and high-tech entrepreneurship, providing unique insights for start-up executives as well as the heads of modern multinationals. More

Data-ism

Steve Lohr

Data-ism

The Revolution Transforming Decision Making, Consumer Behavior, and Almost Everything Else

Published: March 10, 2015

Steve Lohr, a technology reporter for the New York Times, chronicles the rise of Big Data, addressing cutting-edge business strategies and examining the dark side of a data-driven world. Coal, iron ore, and oil were the key productive assets that fueled the Industrial Revolution. Data-ism is about this next phase, in which vast, Internet-scale data sets are used for discovery and prediction in virtually every field. Lohr explains how individuals and institutions will need to exploit, protect, and manage their data to stay competitive in the coming years. Filled with rich examples and anecdotes of the various ways in which the rise of Big Data is affecting everyday life it raises provocative questions about policy and practice that have wide implications for all of our lives. More

Yes, And

Kelly Leonard & Tom Yorton

Yes, And

How Improvisation Reverses “No, But” Thinking and Improves Creativity and Collaboration—Lessons from The Second City

Published: February 3, 2015

The Second City has launched the careers of celebrated comic performers such as Tina Fey and Stephen Colbert and produced award-winning content. But it's the actual improvisational process developed and honed over the years by The Second City that has become its legacy. Players master an ability to co-create in ensembles, using philosophies that celebrate a "Yes, And" approach. They embrace authenticity and failure, and espouse the idea of "following the follower," which allows any member of the team to assume a leadership role.

For more than two decades, The Second City has taken these same principles in thousands of corporate clients, showing leaders how to apply the tools of improv to common business challenges. Here, for the first time, Second City executives Kelly Leonard and Tom Yorton describe how you can use the same skills that thrill audiences around the world to improve your emotional intelligence, increase creativity, and learn to pivot out of tight and uncomfortable situations. In this engaging, often humorous, and highly practical book, you will learn how to become a more compelling leader and a more collaborative follower by employing the seven elements of improv:

  • Yes, And, by which you give every idea a chance to be acted on;
  • Ensemble, reconciling the needs of individuals with those of the broader team;
  • Co-creation, which highlights the importance of dialogue in creating new products, processes, and relationships;
  • Authenticity, or being unafraid to speak truth to power, challenge convention, and break the rules;
  • Failure, teaching us that not only is it okay to fail, but we should always include it as part of our process;
  • Follow the Follower, which gives any member of the group the chance to assume a leadership role;
  • Listening, in which you learn to stay in the moment, and know the difference between listening to understand and listening merely to respond.

When we are fiercely following the tenets of improvisation, we generate ideas both quickly and efficiently, we weather storms with more aplomb, and we don't work burdened by a fear of failure. Even better, these qualities are fully transferable to our lives outside the office.

More people are beginning to recognize what The Second City has known for a long time: In the midst of a revolution in how we learn, communicate, and work, professional success often rests on the same pillars that form the foundation of great comedy: Creativity, Communication, and Collaboration. That's where improvisation comes in. More

Eyes Wide Open

Noreena Hertz

Eyes Wide Open

How to Make Smart Decisions in a Confusing World

Published: February 3, 2015

Become a more confident, independent, and successful decision maker—savvy to how your emotions, moods, and habits can trip you up.

In our fast-moving world, we're overloaded with differing opinions, conflicting data, and changing advice. But how thoroughly do we scrutinize those we listen to? Are we open to new ways of tackling problems or constrained by how we've made past decisions? How much do we challenge ourselves?

By combining stories from Hollywood to NASA with the latest in brain science, Noreena Hertz reveals the extent to which life-altering, business-affecting, policy-determining, and health-defining decisions are based on partial information, assumed wisdoms, corrupted data, and insufficient scrutiny. In this essential guide, she offers practical ways to make better, smarter choices and more accurate predictions—in your personal life and at work. More

Do Cool Sh*t

Miki Agrawal

Do Cool Sh*t

Quit Your Day Job, Start Your Own Business, and Live Happily Ever After

Published: January 20, 2015

Is it possible to make a career out of something you love? Miki Agrawal, entrepreneur, angel investor, and cool-sh*t doer, has figured it out and now shows you how.

In Do Cool Sh*t, she shares her adventures in entrepreneurship and life, from learning to step out of her comfort zone in a foreign country to achieving her dream of playing soccer for the New York Magic to partnering with Tony Hsieh of Zappos.com to launch her dream business. Now Miki shows you how to start a business, fund it on a shoestring budget, brainstorm a business plan, test a product, get great (free) press coverage, and more—all while living a life to be proud of. More

The Business Romantic

Tim Leberecht

The Business Romantic

Give Everything, Quantify Nothing, and Create Something Greater Than Yourself

Published: January 6, 2015

How can work be delightful—perhaps even magical? The Business Romantic offers a radically different view of the successful enterprise and inspires you to find more meaning in business.

It's an indispensable part of our lives, from the long hours we work to the products and services we buy—and yet business seems divorced from the full expression of our humanity. For many of us, something is missing, something both essential and immeasurable that lets us see the world with fresh eyes every day: romance.

In this smart, playful, and provocative book, Tim Leberecht, one of today's most original business thinkers, argues that we underestimate the importance of romance in our lives and proposes that we can find it in products, experiences, and organizations that connect us with something greater than ourselves.

In the face of eroding trust in capitalism, pervasive technology, and the desire to quantify our behaviors, The Business Romantic reveals the power of business to transcend mere rationality and self-interest and move toward deep, passionate exchanges that honor our most complete selves. From corporate strategy to the workplace, from product innovation to branding, customer relationships, and sales, Leberecht presents ten "Rules of Enchantment" that illustrate the value of choosing intimacy over transparency, mystery over clarity, devotion over data, vulnerability over control, delight over satisfaction, and love over liking.

A data analyst who is enamored with the intrinsic beauty of spreadsheets; the "voice" of Twitter; an Argentinian couple who reinvent shoelaces in a quest to reimagine the obvious; a performer who helps innovators through fake corporate seminars; rebels-in-residence who challenge their company's conventions; a pop-up magazine that exists for just one night; a legacy brand built on absence; a secret society that catalyzes organizational change—these are some of the fascinating characters and groups you will meet in this witty and rousing ramble through the world of Business Romanticism.

Whether you are a consumer or producer, employee or entrepreneur, The Business Romantic urges you to start the most sublime of revolutions: Expect more. Give more of yourself. Fall back in love with business and with your life. More

The Control Theory Manager

William Glasser, M.D.

The Control Theory Manager

Published: November 30, 2014

Combining the control theory of William Glasser with the wisdom of W. Edwards Deming, this indispensable management resource explains both what quality is and what lead-managers need to do to achieve it. More

The New Market Wizards

Jack D. Schwager

The New Market Wizards

Conversations with America’s Top Traders

Published: November 30, 2014

In The New Market Wizards, successful traders relate the financial strategies that have rocketed them to success. Asking questions that readers with an interest or involvement in the financial markets would love to pose to the financial superstars, Jack D. Schwager encourages these financial wizards to share their insights. Entertaining, informative, and invaluable, The New Market Wizards is destined to become another Schwager classic. More

Moments of Truth

Jan Carlzon

Moments of Truth

Published: November 30, 2014

The president and CEO of Scandinavia Airlines (SAS) shows how to adapt to the new customer-driven economy. More

Rookie Smarts

Liz Wiseman

Rookie Smarts

Why Learning Beats Knowing in the New Game of Work

Published: October 14, 2014

In a rapidly changing world, experience can be a curse. For today’s knowledge workers, constant learning is more valuable than mastery. Leadership expert Liz Wiseman explains how to reclaim and cultivate this curious, flexible, youthful mindset called Rookie Smarts. She argues that the most successful rookies are hunter-gatherers—alert and seeking, cautious but quick like firewalkers, and hungry and relentless like pioneers. Most importantly, she identifies a breed of leaders she refers to as “perpetual rookies.” Despite years of experience, they retain their rookie smarts, thinking and operating with the mindsets and practices of these high-performing rookies. More

Conquering the Seven Summits of Sales

Susan Ershler & John Waechter

Conquering the Seven Summits of Sales

From Everest to Every Business, Achieving Peak Performance

Published: October 7, 2014

Two experts who have summited the tallest mountain on each of the seven continents—and scaled the highest peaks in corporate sales and business—examine what it takes to achieve success.

In making the grueling journey to the top of Mount Everest, Susan Ershler and John Waechter joined the elite group of climbers who had conquered the Seven Summits—the tallest mountains on each of the seven continents. This same determination has made them star performers in corporate sales and established them as business leaders. And both of them cherish the deep sense of satisfaction that comes from attaining a seemingly impossible goal through focus and persistence.

In this unique guide, Susan and John draw on concrete experience to inspire sales professionals—as well as all team members—to overcome limitations and reach new heights of success, illustrating how anyone can achieve peak performance. They will show you how to define your goals clearly, commit to a vision, "choose the right sherpa" (build the right team), "travel light" (manage time), and "measure the mountain" (track progress).

Weaving together stories from harrowing climbs and lessons of indomitable perseverance with actual tested methods for high achievement in sales, business, and life, Conquering the Seven Summits of Sales proves that anyone can overcome limitations and accomplish something real and meaningful in business and in life. More

The Peter Drucker Collection on Managing in Turbulent Times

Peter F. Drucker

The Peter Drucker Collection on Managing in Turbulent Times

Management: Revised Edition, Management Challenges for the 21st Century, Managing in Turbulent Times, and The Practice of Management

Published: September 16, 2014

The Peter Drucker Collection on Managing in Turbulent Times includes: Management: Revised Edition, Management Challenges for the 21st Century, Managing in Turbulent Times, and The Practice of Management. More

Becoming the Boss

Lindsey Pollak

Becoming the Boss

New Rules for the Next Generation of Leaders

Published: September 16, 2014

The author of Getting from College to Career reinvents the concept of management for a new generation, offering a fresh and relevant approach to career success that shows Millennials how to make the next step: become a leader.

We are in the midst of a leadership revolution, as power passes from Baby Boomers to Millennials, who are stepping into executive positions in corporations, government, and their own businesses. Becoming the Boss is a brisk, tech‑savvy success manual filled with real-world, actionable tips from an expert. Lindsey Pollak defines what Millennial generation leadership is and draws on original research, her own experience, and interviews with young managers and entrepreneurs to share the secrets of what makes them successful leaders—and shows young professionals how to rise in their own careers. From learning to develop a style that appeals to your older colleagues to managing virtual employees to mastering the rules of social media etiquette, Becoming the Boss helps you identify your next professional move and shows you how to succeed once you get there. More

Beyond the Grave, Revised and Updated Edition

Jeffery L. Condon

Beyond the Grave, Revised and Updated Edition

The Right Way and the Wrong Way of Leaving Money to Your Children (and Others)

Published: August 12, 2014

This expert, one-of-a-kind handbook shows you how to

  • ensure that your inheritance instructions will be carried out the way you want them to be;
  • protect your children's inheritance from creditors, ex-spouses, addictions, tax troubles, mismanagement, squandering, and other risks of loss;
  • prevent family conflict that can arise when parents die and children divide the "family money";
  • leave more money to your children and grandchildren, and less to the IRS;
  • avoid creating inheritance problems in your family with "cautionary tales" of inheritance planning gone bad;
  • understand why you still have to deal with estate tax issues even if your net worth falls below the new death-tax-exemption.
More

The Intel Trinity

Michael S. Malone

The Intel Trinity

How Robert Noyce, Gordon Moore, and Andy Grove Built the World’s Most Important Company

Published: July 15, 2014

The definitive history of the Intel Corporation—the essential company of the digital age—told through the lives of its three preeminent figures: Robert Noyce, Gordon Moore, and Andy Grove

Intel has often been hailed as the most important company in the world, and with good reason: While technology companies come and go, Intel remains, more than four decades after its inception, a defining company of the global digital economy. The legendary inventor of the microprocessor—the single most significant product in the modern world—Intel today builds the tiny "engines" that power almost every intelligent electronic device on the planet.

But the true story of Intel is the human story of the three geniuses behind it. In The Intel Trinity, Michael S. Malone takes an unflinching look at the strengths and weaknesses each member of the trio has brought to Intel, and how, without the perfect balance, the company would never have reached its current level of success. Robert Noyce, the most respected high- tech figure of his generation, brought credibility (and money) to the company's founding; Gordon Moore made Intel the world's technological leader; and Andy Grove relentlessly drove the company to ever-higher levels of success and competitiveness. Without any one of these figures, Intel would never have achieved its historic success; with them, Intel made possible the personal computer, the Internet, telecommunications, and the personal electronics revolution.

Based on unprecedented access to corporate archives, The Intel Trinity reveals the fascinating stories behind the company's ubiquitous products and the unique business practices—including a willingness to commit to new ideas, an initiative to make bold investments in lean times, and a devotion to upholding Gordon Moore's namesake law—that led Intel to consistent success unheard of elsewhere in the tech world.

The Intel Trinity is not just the story of Intel's legendary past; it is also an analysis of the formidable challenges that lie ahead as the company struggles to maintain its dominance, its culture, and its legacy. More

How the World Sees You

Sally Hogshead

How the World Sees You

Discover Your Highest Value Through the Science of Fascination

Published: July 1, 2014

You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including

  • Your top two Fascination Advantages in communication
  • The personality Archetypes you need on your team to optimize your success
  • The five words to describe your personality's highest value

To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most. More

The Glass Closet

John Browne

The Glass Closet

Why Coming Out Is Good Business

Published: June 17, 2014

"I wish I had been brave enough to come out earlier during my tenure as the chief executive of BP. I regret it to this day. I know that if I had done so, I would have made more of an impact for other gay men and women. It is my hope that the stories in this book will give some of them the courage to make an impact of their own."
—John Browne

Today gay men and women in the Western world enjoy greater acceptance and more legal protections than ever before. Yet an alarming number of businesspeople choose to remain closeted at work. In The Glass Closet, John Browne, the former chief executive of BP, argues that whether you're lesbian, gay, bisexual, transgender, or straight, it's better for you and your business when you bring your authentic self to work.

Browne draws on the latest research, his own experience as a closeted gay man in the oil industry, and interviews with gay and lesbian leaders to expose the lingering culture of homophobia in corporations around the world, and to inspire the LGBT community to share who they are with their employers and coworkers. Courageous and thought-provoking, this call to arms demonstrates that the hidden cost of hidden lives is far greater than we have previously thought. More

Executive Presence

Sylvia Ann Hewlett

Executive Presence

The Missing Link Between Merit and Success

Published: June 3, 2014

Do you exude confidence and credibility? Can you command a room? Sylvia Ann Hewlett, one of the world's most influential business thinkers, cracks the code of Executive Presence (EP) for men and women intent on winning the next plum assignment and doing something extraordinary with their lives.

You might have the qualifications to be considered for your dream job, but you won't get far unless you can signal that you're "leadership material" and that you "have what it takes." Professionals are judged on presence as well as on performance. 

Using a wealth of hard data—including a new nationwide survey and dozens of focus groups—Hewlett reveals EP to be a dynamic mix of three things: how you act (gravitas), how you speak (communication), and how you look (appearance). She also draws on in-depth interviews with a wide selection of admired leaders to reveal how they embody and deploy key elements of EP. 

This book is immensely practical. Hewlett teases out tactics that can help you raise your game and close the gap between merit and success. She offers the unvarnished advice you won't get from supportive friends and tackles head-on such touchy subjects as too-tight clothing and too-shrill voices. She shows how the standards for EP vary for men, women, multicultural, and LGBT employees, and she shares how to get meaningful feedback from politically correct bosses intent on avoiding the real issues. 

The good news is that EP is eminently teachable. You can learn how to "show teeth" while remaining likable, and you can teach yourself how to dress appropriately while staying true to yourself. You don't have to be born with the voice of James Earl Jones or the looks of Angelina Jolie to hurdle the EP bar. With hard facts and vivid examples, Hewlett shows you how to ace EP and fully realize your unique potential—no matter who you are, no matter where you work. More

Gender Intelligence

Barbara Annis & Keith Merron

Gender Intelligence

Breakthrough Strategies for Increasing Diversity and Improving Your Bottom Line

Published: May 13, 2014

World-renowned experts on Gender Intelligence argue that it is time to move beyond politics and fairness to build an economic business case for gender diversity in the workplace.

For too long, companies have played the numbers game—attempting to tackle the problem of gender imbalance through affirmative action, numeric standards, and quotas. Yet these efforts have had no measurable impact on the number of women in leadership or on a company's bottom line. Meanwhile, the dominant paradigm of traditional business remains the same.

In Gender Intelligence, Barbara Annis and Keith Merron introduce a revolutionary and effective approach that is fundamentally altering the cultures of major corporations around the world. They uncover the forces that create the current condition of gender inequality and reveal, for the first time, the powerful principles that are bringing about a shift in thinking. They highlight organizations that have made the transformation from a focus on gender equity to the more powerful objective of welcoming the natural differences between men and women, which ultimately produces greater economic value. Gender Intelligence proves that the true measure of gender equality does not reside in a percentage but in the untapped power of men and women openly working and winning together. More

FIRE

Dan Ward

FIRE

How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation

Published: April 29, 2014

Why do some projects deliver under budget and ahead of schedule, while others cost more and take longer than expected? More important, which products work better: the quick and thrifty or the slow and expensive?

In a story-filled blend of quirky pop culture and practical engineering insight, Dan Ward's F.I.R.E. answers those questions and more. Ward's extensive research and firsthand experience show how the world's top technologists consistently deliver best-in-class results on shoestring budgets and cannonball schedules, and using skeleton crews.

This remarkable book will make you laugh, make you think, and equip you to leverage the power of constraints. Discover the secrets of F.I.R.E. and learn how to:

Build strategies for speed that enhance accountability and ensure your products are well aligned with the market's needs.

Design your organizations, products, and processes with thrift in mind, solving problems with intellectual capital, not financial capital.

Unleash the power of small budgets and small teams, using short schedules, short meetings, and short documents.

Streamline your designs and cut through unnecessary, unproductive layers of bureaucracy.

But this is not just a book about how to win. With unflinching candor, Ward shows how the F.I.R.E. method, even when followed wisely and well, can result in a flop. Taking a deep look at several negative outcomes, he shows how to make failures optimal rather than epic.

F.I.R.E. provides strategic concepts for leaders, decision-making principles for managers, and practical tools for people working on anything from spacecraft and fighter jets to websites and children's toys. Technology professionals and curious amateurs alike will come away with a deeper understanding of effective product design. Plus, there's a funny story about a dishwasher that just may change the way you buy major appliances. More

Welcome to the Real World

Lauren Berger

Welcome to the Real World

Finding Your Place, Perfecting Your Work, and Turning Your Job into Your Dream Career

Published: April 22, 2014

It's a challenging time to be young and new in the workplace. Your parents can't help—the rules have all changed. In Welcome to the Real World, career expert and entrepreneur Lauren Berger arms you with the tools you need to succeed. She's been in your shoes—just a few years ago she was you. This handbook tells you everything you need to know to make the most of your first on-the-job experience, including how to

  • think about the big picture
  • deal with rejection
  • effectively manage your time
  • navigate sticky situations in the office and communicate with different personality types
  • embrace entrepreneurship regardless of position, rank, or title
  • organize your financial situation and personal life
  • get promoted and (one day) take your boss's job!

In a world defined by uncertainty, Lauren shows you how to be bold, take risks, and understand your value. More

The Confidence Code

Katherine Kay & Claire Shipman

The Confidence Code

The Science and Art of Self-Assurance—-What Women Should Know

Published: April 15, 2014

Confidence. We want it. We need it. But it can be maddeningly enigmatic and out of reach. The authors of the New York Times bestseller Womenomics deconstruct this essential, elusive, and misunderstood quality and offer a blueprint for bringing more of it into our lives.

Is confidence hardwired into the DNA of a lucky few—or can anyone learn it? Is it best expressed by bravado, or is there another way to show confidence? Which is more important: confidence or competence? Why do so many women, even the most successful, struggle with feelings of self-doubt? Is there a secret to channeling our inner confidence?

In The Confidence Code, journalists Katty Kay and Claire Shipman travel to the frontiers of neuroscience on a hunt for the confidence gene and reveal surprising new research on its roots in our brains. They visit the world's leading psychologists who explain how we can all chose to become more confident simply by taking action and courting risk, and how those actions change our physical wiring. They interview women leaders from the worlds of politics, sports, the military, and the arts to learn how they have tapped into this elemental resource. They examine how a lack of confidence impacts our leadership, success, and fulfillment.

Ultimately, they argue, while confidence is partly influenced by genetics, it is not a fixed psychological state. That's the good news. You won't discover it by thinking positive thoughts or by telling yourself (or your children) that you are perfect as you are. You also won't find it by simply squaring your shoulders and faking it. But it does require a choice: less people pleasing and perfectionism and more action, risk taking, and fast failure.

Inspiring, insightful, and persuasive, The Confidence Code shows that by acting on our best instincts and by daring to be authentic, women can feel the transformative power of a life on confidence. More

The Curriculum

Stanley Bing

The Curriculum

Everything You Need to Know to Be a Master of Business Arts

Published: April 15, 2014

The Only Business School You'll Ever Need

From the mind of bestselling author Stanley Bing, the ultimate corporate mentor, comes The Curriculum: Everything You Need to Know to Be a Master of Business Arts, a no-nonsense, real-world strategy for success. Sharp, practical, and amusing when it needs to be, and lavishly enhanced with charts, graphs, and other illuminating illustrations, The Curriculum is certain to occupy a place of pride on any shelf dedicated to books that explain how business works, and how that knowledge can be used to achieve power, happiness, and indefensible amounts of money. Included are key chapters on

  • not appearing stupid (mandatory for entry-level students);
  • fabricating a sustainable business personality;
  • management, group dynamics, and the art of selling;
  • self-branding and self-marketing;
  • mastering electronic communications; and
  • dealing with bosses and other crazy people.

After contributing thousands of columns to Fortune, Esquire, and the Wall Street Journal, and writing nearly a dozen books on corporate strategy, Stanley Bing is at the top of his game, dispensing a lifetime's worth of hard-won wisdom to the next generation of masters. Enroll in The Curriculum, and his secrets will be yours—along with an attractive diploma, suitable for framing. More

Flex

Jane Hyun & Audrey S. Lee

Flex

The New Playbook for Managing Across Differences

Published: March 25, 2014

The workplace around the world is changing—growing increasingly multicultural, female, and younger. Experts often tell CEOs and managers what not to do, and corporate diversity programs can often appear to be like defensive measures against lawsuits and harassment charges. While technology has connected all of us as a global workforce, it has not equipped us with the capability to interact genuinely with people. In order to be successful in this new global business environment, we need to rethink the way we lead others.

Flex offers a new approach—a proactive strategy for managers to understand and leverage difference effectively in this new global economy.

Flex shows managers how to

  • understand the power gap—the social distance between you and those in the workplace of different cultures, ages, and gender;
  • stretch your management style and bridge the gap with more effective communication and feedback tools; and
  • multiply the effect by teaching these skills to others and closing the power gap with clients, customers, and partners to create innovative solutions.

Creating flex in a company's management style will affect all aspects of developing existing leaders, attracting future talent, and building relationships with customers in this competitive marketplace. Flex shows you how. More

The Hard Thing About Hard Things

Ben Horowitz

The Hard Thing About Hard Things

Building a Business When There Are No Easy Answers

Published: March 4, 2014

A lot of people talk about how great it is to start a business, but only Ben Horowitz is brutally honest about how hard it is to run one.

In The Hard Thing About Hard Things, Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, draws on his own story of founding, running, selling, buying, managing, and investing in technology companies to offer essential advice and practical wisdom for navigating the toughest problems business schools don't cover. His blog has garnered a devoted following of millions of readers who have come to rely on him to help them run their businesses. A lifelong rap fan, Horowitz amplifies business lessons with lyrics from his favorite songs and tells it straight about everything from firing friends to poaching competitors, from cultivating and sustaining a CEO mentality to knowing the right time to cash in.

His advice is grounded in anecdotes from his own hard-earned rise—from cofounding the early cloud service provider Loudcloud to building the phenomenally successful Andreessen Horowitz venture capital firm, both with fellow tech superstar Marc Andreessen (inventor of Mosaic, the Internet's first popular Web browser). This is no polished victory lap; he analyzes issues with no easy answers through his trials, including

  • demoting (or firing) a loyal friend;
  • whether you should incorporate titles and promotions, and how to handle them;
  • if it's OK to hire people from your friend's company;
  • how to manage your own psychology, while the whole company is relying on you;
  • what to do when smart people are bad employees;
  • why Andreessen Horowitz prefers founder CEOs, and how to become one;
  • whether you should sell your company, and how to do it.

Filled with Horowitz's trademark humor and straight talk, and drawing from his personal and often humbling experiences, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures. More

Smart People Should Build Things

Andrew Yang

Smart People Should Build Things

How to Restore Our Culture of Achievement, Build a Path for Entrepreneurs, and Create New Jobs in America

Published: February 4, 2014

We've got a problem—our most talented and educated young people aren't building things. They're not starting or joining innovative companies that are addressing crises in education, energy, or transportation. Meanwhile, in recovering cities such as Detroit, New Orleans, and Baltimore, promising startups and growth companies representing the next generation of job creation are desperate to attract the talent they need to expand and thrive.

Imagine if the same people who are currently heading to Wall Street were instead joining startups and early-stage companies throughout the United States. How long would it take before they positively impacted job creation and economic competitiveness?

Knowing firsthand why the current vision of education and career paths isn't functioning properly, Andrew Yang has set out to fix this problem. As the founder and CEO of Venture for America, he places top college graduates in startups for two years in emerging U.S. cities to generate job growth and train a new generation of entrepreneurs. In Smart People Should Build Things, this self-described "recovering lawyer" and entrepreneur has woven together a compelling narrative of success stories (including his own), offering observations about the flow of talent in the United States, and explaining why current trends are leading to economic distress and cultural decline. He also presents recommendations for both policy makers and job seekers that will make entrepreneurship more realistic and attainable. The country needs teams of committed builders to create value and restore the culture, and Smart People Should Build Things is about how we can get there. More

Absolute Value

Itamar Simonson & Emanuel Rosen

Absolute Value

What Really Influences Customers in the Age of (Nearly) Perfect Information

Published: February 4, 2014

Going against conventional wisdom, Absolute Value reveals what really influences customers today and offers a new framework—the Influence Mix—for thinking about consumer decision making, which should help managers develop more effective marketing strategies.

How people buy things has changed profoundly—yet the fundamental thinking about consumer decision making and marketing has not. Most marketers still believe that they can shape consumers' perceptions and drive their behaviors. In this provocative book, Stanford professor Itamar Simonson and best-selling author Emanuel Rosen show why current mantras about branding and loyalty are losing their relevance. When consumers base their decisions on reviews from other users, easily accessed expert opinions, price comparison apps, and other emerging technologies, everything changes. Contrary to what we frequently hear, consumers will (on average) make better choices and act more rationally.

Absolute Value answers the pressing question of what influences customers in this new age. Simonson and Rosen identify the old-school marketing concepts that need to change and explain how a company should design its communication strategy, market research program, and segmentation strategy in the new environment. Filled with deep analysis, case studies, and cutting-edge research, this forward-looking book provides an entirely new way of thinking about marketing. More

Crossing the Chasm, 3rd Edition

Geoffrey A. Moore

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Published: January 28, 2014

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets. More

Bitter Brew

William Knoedelseder

Bitter Brew

The Rise and Fall of Anheuser-Busch and America’s Kings of Beer

Published: January 7, 2014

“Bitter Brew deftly chronicles the contentious succession of kings in a uniquely American dynasty. You’ll never crack open a six again without thinking of this book.”
—John Sayles, Director of Eight Men Out and author of A Moment in the Sun

The creators of Budweiser and Michelob beers, the Anheuser-Busch company is one of the wealthiest, most colorful and enduring family dynasties in the history of American commerce. In Bitter Brew, critically acclaimed journalist William Knoedelseder tells the riveting, often scandalous saga of the rise and fall of the dysfunctional Busch family—an epic tale of prosperity, profligacy, hubris, and the dark consequences of success that spans three centuries, from the open salvos of the Civil War to the present day. More

Jab, Jab, Jab, Right Hook

Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

How to Tell Your Story in a Noisy Social World

Published: November 26, 2013

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition.

When managers, marketers, and small business owners outline their social media strategies, they plan for the "right hook"—their next campaign that will produce profits. Even companies committed to "jabbing"—creating content for consumers and engaging with customers to build relationships—still desperately want to land the powerful, bruising swing that will knock out their opponents or their customers' resistance in one tooth-shattering, killer blow. Right hooks, after all, convert traffic to sales. They easily show results and return on investment. Except when they don't.

In the same passionate, streetwise style his readers have come to expect, Vaynerchuk is on a mission to strengthen marketers' right hooks by changing the way they fight to make their consumers happy, and ultimately to compete. Thanks to the massive change in and proliferation of social media platforms in the last four years, the winning combination of jabs and right hooks is different now. Communication is still key, but context matters more than ever. It's not just about developing high-quality content; it's also about developing high-quality content that's perfectly adapted to specific social media platforms and mobile devices. It's about truly engaging with customers, not by shouting at them over social media but by using new narrative forms particular to each different media platform—especially, though not exclusively, Facebook, Instagram, Pinterest, Twitter, and Tumblr. Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really work. More

Getting to It

Jones Loflin & Todd Musig

Getting to It

Accomplishing the Important, Handling the Urgent, and Removing the Unnecessary

Published: October 1, 2013

From the authors of Juggling Elephants comes the only guide you need to sort through the many priorities in your life, know what your it (Important Thing) should be, and understand how to get it done.

How busy are you? In the daily struggle to get it all done, what are you forgetting? Is your mind constantly racing through lists of all the things you could and should be doing? Does your day often feel as though you're treading water in an ocean of rushes and deadlines, trying to keep from drowning while handling the increasing demands of your work and life?

Don't give up—help is on the way. You just have to find your it. The Important Thing. Define it. Plan it. Focus on it. Get excited about it.

Identifying IT isn't just the first step in the process of getting focused and heading in the right direction, it's every step. Getting to It provides the necessary tools to accomplish the important, handle the urgent, and get rid of the unnecessary. Want to enjoy a more fulfilling life? Get to it. More

I Shouldn’t Be Telling You This

Kate White

I Shouldn’t Be Telling You This

How to Ask for the Money, Snag the Promotion, and Create the Career You Deserve

Published: October 1, 2013

Kate White—New York Times bestselling author, former editor in chief of Cosmopolitan, and frequent speaker on success and leadership—shares her secrets in this witty, straight-talking new career guide for women.

I Shouldn't Be Telling You This gives you all the secrets you need to become a success, go even bigger with it, and savor every second. It is jam-packed with insider strategies, interviews with women at the top of their game, and advice from Kate's own career running five major magazines. She shows women how to:

  • Land a Job You're Passionate About for the Money You Want
  • Use "Bitch Envy" to Your Advantage
  • Radiate Confidence and Get Buzzed About
  • Dazzle in Your New Position—and Not Succumb to Sudden Promotion Syndrome
  • Unlock Your Inner Leader and Manage People Brilliantly

But more than anything, Kate says, you have to go big or go home—with your ideas, your personal brand, and your vision for the future—all with her irreverent wit and candid style. More

Winning from Within

Erica Ariel Fox

Winning from Within

A Breakthrough Method for Leading, Living, and Lasting Change

Published: September 24, 2013

Winning from Within by leadership and negotiation expert Erica Ariel Fox presents a contemporary approach for getting more of what you want, improving relationships, and enjoying life’s deeper rewards. With principles developed while teaching negotiation at Harvard Law School and coaching executives around the world, Fox provides a map for understanding your inner world and a method for sorting yourself out. Fox uses insights from Western psychology and Eastern philosophy to resolve the gap between what people know they should say and what they actually do. She explains how to master your “inner negotiators,” whether working with a difficult client, struggling with a stubborn spouse, or developing your highest leadership potential. More

The E-Myth Revisited

Michael E. Gerber

The E-Myth Revisited

Why Most Small Businesses Don’t Work and What to Do About It

Published: July 25, 2013

E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that technical work

Voted #1 business book by Inc. 500 CEOs.

An instant classic, this revised and updated edition of the phenomenal bestseller dispels the myths about starting your own business. Small business consultant and author Michael E. Gerber, with sharp insight gained from years of experience, points out how common assumptions, expectations, and even technical expertise can get in the way of running a successful business.

Gerber walks you through the steps in the life of a business—from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed—and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Most importantly, Gerber draws the vital, often overlooked distinction between working on your business and working in your business.

The E-Myth Revisited will help you grow your business in a productive, assured way. More

The E-Myth Manager

Michael E. Gerber

The E-Myth Manager

Why Most Managers Don’t Work and What to Do About It

Published: July 25, 2013

More than ten years after his first bestselling book, The E-Myth, changed the lives of hundreds of thousands of small business owners, Michael Gerber椮trepreneur, author, and speaker extraordinaire楩res the next salvo in his highly successful E-Myth Revolution. Drawing on lessons learned from working with more than 15,000 small, medium-sized, and very large organisations, Gerber has discovered the truth behind why management doesn′t work and what to do about it. Unearthing the arbitrary origins of commonly held doctrines such as the omniscience of leader (Emperor) and the most widely embraced myth of all擨e E-Myth Manager offers a fresh, provocative alternative to management as we know it. It explores why every manager must take charge of his own life, reconcile his own personal vision with that of the organisation, and develop an entrepreneurial mind-set to achieve true success. More

Circle of Friends

Charles Gasparino

Circle of Friends

The Massive Federal Crackdown on Insider Trading—-and Why the Markets Always Work Against the Little Guy

Published: July 2, 2013

The bestselling author of The Sellout tells the explosive story of the government’s crackdown on insider-trading networks—an investigation that has already racked up more than 60 convictions.

In Circle of Friends, award-winning journalist Charles Gasparino—one of Wall Street's most knowledgeable observers—follows government investigators and prosecutors as they pursue one of the most aggressive and broad-reaching series of insider-trading cases in the nation's history. A richly textured page-turner of investigative journalism based on extensive reporting, Circle of Friends chronicles the massive federal crackdown that has already put some of the biggest names on Wall Street behind bars, including Raj Rajaratnam, founder of the Galleon Group, and Rajat Gupta, a former CEO of consulting giant McKinsey & Co. Other similarly sized targets are still waiting nervously, including the biggest one of them all—financial impresario Steve Cohen of SAC Capital, the giant hedge fund that has confounded regulators for years by cranking out a steady stream of market-busting returns.

Gasparino goes behind the headlines to reveal how the government makes its case, using every tool at its disposal—and at great expense to taxpayers—to supposedly make the investing world safer for average Americans. Gasparino asks why federal officials are so eager to prosecute these cases: What is the real damage to individuals? Do average investors really care? He explores why insider trading is all the rage these days when the U.S. government has failed to bring a single criminal case against the culprits who caused the 2008 financial crisis.

Circle of Friends is not a defense of insider trading, but it does offer an account of the politics of Wall Street crime fighting, revealing the behind-the-scenes ambitions that motivate headlines and burnish political careers.

A riveting work of narrative nonfiction, as engrossing and explosive as fictional thrillers of the finest magnitude, Circle of Friends is a wakeup call to the investing public. More

A Curious Discovery

John S. Hendricks

A Curious Discovery

An Entrepreneur’s Story

Published: June 25, 2013

A Curious Discovery is one of the most complete and honest accounts of entrepreneurship and the building of a giant corporation ever written. Media visionary John Hendricks takes the reader on his unforgettable journey from founding Discovery Communications over a breakfast table to establishing the organization as the world's largest provider of television content. Hendricks tells this remarkable story—from the triumphs to the failures—with unflinching candor. In the process, he shares what he's learned over the past three decades, from the obstacles and successes of the early years to the very real and very different challenges that exist today. The result is not only a powerful autobiography and corporate history, but also a valuable primer for all budding entrepreneurs.

A Curious Discovery goes behind the scenes, telling the fascinating stories of some of the network's most popular shows: Deadliest Catch, Mythbusters, The Crocodile Hunter, Planet Earth, Dirty Jobs, and Trading Spaces. It also draws lessons from the network's setbacks, including the unsuccessful collaboration with the New York Times, and explains the company's high-profile decisions, such as Discovery's partnership with Oprah Winfrey and OWN: The Oprah Winfrey Network.

Hendricks reveals that his achievements would not have been possible without one crucial factor that has informed his life since childhood: curiosity. Ever eager to learn, to uncover—even to take enormous risks—his questioning mind has guided his development and success, and continues to shape his outlook today as he works to improve education around the world. More

Kiss Your BUT Good-Bye

Joseph Azelby & Robert Azelby

Kiss Your BUT Good-Bye

How to Get Beyond the One Word That Stands Between You and Success

Published: June 11, 2013

A simple, engaging, and eminently practical guide to overcoming your weaknesses—your "Buts"—to achieve the career and personal relationships you want

Imagine a workplace where all the employees are aware of the things they do—or fail to do—that prevent them from being more productive and valuable. Imagine a company where everyone speaks openly and honestly about his or her weaknesses and is committed to strengthening and overcoming them. Imagine an environment where colleagues help one another become more efficient and less disruptive by speaking the truth about what detracts from the team's efforts and objectives. Imagine a place where the firm's most talented employees know exactly what they need to do to attain a leadership position.

This is no fantasy workplace: it can be your business if you listen to Joe Azelby and Bob Azelby, brothers and successful executives in their own right.

Kiss Your BUT Good-Bye will help all professionals find their individual BUT—whether it's a lack of skills, a distracting behavior, or a personality quirk that interferes with achieving success. Using road-tested techniques, Kiss Your BUT Good-Bye helps you examine your BUT, understand it, manage it, cover it, and most important, shrink it. It also enables managers to help their employees discover personal weaknesses and to learn how to deliver the direct, honest feedback every worker needs and deserves.

Finding your BUT can be tough medicine, but the Azelbys deliver it with a tasty spoonful of sugar. Get ready for success . . . get ready to Kiss Your BUT Good-Bye. More

The Alternative Answer

Bob Rice

The Alternative Answer

The Nontraditional Investments That Drive the World’s Best-Performing Portfolios

Published: May 14, 2013

The first book to explain the new world of alternative investing, showing how anyone can use nontraditional options to significantly increase returns and lower risks

The world's elite investors have long relied on alternative investments to produce superior returns. Until now, these strategies were the exclusive purview of institutions and the superwealthy, but today any informed investor can play the same game.

A rainbow of investment options—timber, start-ups, master limited partnerships (MLPs), hedged strategies, managed futures, infrastructure, peer-to-peer lending, farmland, and dozens of other nontraditional strategies—can provide dramatically better gains, with less total risk, than the standard choices. In The Alternative Answer, Bob Rice, Bloomberg TV's Alternative Investments Editor, leads an entertaining and easy- to-understand tour of this world, and suggests specific alternative investments for all four key "jobs" of a portfolio: safely generating more current income, decreasing risks of economic shocks, significantly increasing long-term profits, and protecting purchasing power over time.

Regardless of experience or net worth, readers will learn exactly how to substantially improve investment performance—in the same way that the world's best investors already do. Stocks and bonds alone aren't nearly enough. Investors need an alternative answer and now they have it. More

Boundaries for Leaders

Henry Cloud

Boundaries for Leaders

Results, Relationships, and Being Ridiculously in Charge

Published: April 16, 2013

The coauthor of the classic bestseller Boundaries, with over 2 million copies sold, and an expert on the psychology of business and leadership performance explains the behavioral reasons why some people get great results and others don't.

In Boundaries for Leaders, Dr. Henry Cloud gives leaders the tools and techniques they need to achieve the performance they desire—in their organizations and in themselves. Drawing on the latest findings from neuroscience, Dr. Cloud shows why it's critical for leaders to set the conditions that make people's brains perform at their highest levels. How do great leaders do this? One way is through the creation of "boundaries"—structures that determine what will exist and what will not.

Here you will learn seven leadership boundaries that set the stage, tone, and culture for a results-driven organization, including how to

  • help people focus their attention on the things that matter most;
  • build the emotional climate that drives brain functioning;
  • facilitate connections that boost energy and momentum;
  • create organizational thought patterns that limit negativity and helplessness;
  • identify paths for people to take control of the activities that drive results;
  • create high-performance teams organized around the behaviors that drive results; and
  • lead yourself in a manner that protects the vision.

The strong call to action in this book is that leaders are ridiculously in charge of all these elements, and they must own what they either create or allow to exist.

Filled with inspiring and practical examples from Dr. Cloud's coaching practice, Boundaries for Leaders is essential reading for everyone who aspires to lead companies, teams, and cultures defined by high performance and healthy relationships. More

Hidden in Plain Sight

Jan Chipchase & Simon Steinhardt

Hidden in Plain Sight

How to Create Extraordinary Products for Tomorrow’s Customers

Published: April 16, 2013

A global-innovation expert offers a new perspective on how consumers think and how to develop products and services that affect their everyday lives.

Who are your next customers—not just the ones you are serving today but the ones you'll need three, five, or ten years from now? How do you figure out what goods and services will attract them in the future before your competitors do?

According to Jan Chipchase—whom Fast Company has called the "James Bond of design research" and Fortune has called the "Indiana Jones of technology for the developing world"—most of the clues are right in front of us. The key is learning to see the ordinary in a revolutionary new way. As the executive creative director of Global Insights at frog, an award-winning global design and innovation company, Chipchase draws on everyday objects and patterns to show us how to see the world differently, from making a phone call to filling up a gas tank to ascertaining whether it's actually half-and-half you're pouring into your coffee. Chipchase is always looking for opportunities—gaps, anomalies, and contradictions—that will give his clients, some of the world's largest and most successful companies, a distinct competitive advantage, whether they're delivering the most low-tech bar of soap or the most high-tech wireless network.

In Hidden in Plain Sight, Chipchase takes readers on his journeys around the globe and shares his methods for identifying the unmet needs of customers. No matter where he stops—whether Cleveland or Kabul—his goals are the same: to spot and decode the routines of daily life and to help readers use the very same tools that he and his team use to see, and capitalize upon, what is hidden in plain sight today to create businesses tomorrow. More

Business Brilliant

Lewis Schiff

Business Brilliant

Surprising Lessons from the Greatest Self-Made Business Icons

Published: March 19, 2013

Ask a member of the middle class what it takes to become wealthy, and she'll tell you it takes a bold new idea. Tell that to a self-made millionaire, and he'll vehemently disagree. What explains the difference in mind-set between the self-made wealthy and the rest of us? It's not what you think, as journalist and entrepreneur Lewis Schiff convincingly illustrates through groundbreaking research and compelling storytelling.

For decades, the middle class has believed that the road to success meant working hard and playing by rules passed down from previous generations. But as the 2008 economic crisis has made clear, the old rules no longer apply. While household net worth has declined for most, self-made business leaders—entrepreneurially minded individuals born into the middle class who have accumulated significant wealth—have prospered. What makes these have-mores financially successful while the rest of us have never felt more uncertain about our professional and financial futures?

In Business Brilliant, Lewis Schiff reveals the eye-opening findings from a national survey of middle-class workers and self-made millionaires, offering practical guidance to show the rest of us what America's self-made rich already know. Through his research, he holds a mirror to our most commonly held beliefs about success and then reveals the truth about how wealth is really created by surveying the truly wealthy. In doing so, he explodes the conventional wisdom and identifies the distinct principles practiced by individuals who may or may not be any smarter than the rest of the population but seem to understand instinctively how money is made. They don't employ business-as-usual practices; they adopt a "Business Brilliant" mind-set. The book illustrates how these self-made millionaires choose their careers, negotiate to win, and leverage social networks to accumulate their wealth.

Schiff argues that it is the synergy behind seven uncommon practices, not serendipity or luck, that produces success. He offers a practical four-step program anyone can follow to position themselves to succeed more often and a roadmap to compare your own Business Brilliance to the executives and entrepreneurs who have successfully navigated our rapidly changing economy. While Business Brilliant doesn't promise to make you rich, it can help you achieve better results in your career and accumulate wealth faster. More

Creative Intelligence

Bruce Nussbaum

Creative Intelligence

Harnessing the Power to Create, Connect, and Inspire

Published: March 5, 2013

The first book to identify and explore Creative Intelligence as a new form of cultural literacy and a method for driving innovation and sparking start-up capitalism

The world is quickly changing in ways we find hard to comprehend. Conventional methods of dealing with problems have become outmoded. To be successful, one can't just be good; one must also be a creator, a maker, and a doer.

In Creative Intelligence, innovation expert Bruce Nussbaum charts the making of a new literacy—Creative Intelligence, or CQ. From corporate CEOs trying to parse the confusing matrix of global business to K–12 teachers attempting to reach bored kids in classrooms, Nussbaum shows how CQ can become a powerful method for devising solutions and a practical antidote to uncertainty and complexity. It's a skill set that explorers have tacitly used for eons but that is explicitly revealing its secrets to us only now.

Nussbaum investigates how people, organizations, and nations are learning to be more creative, and the ways in which those groups are enhancing their CQ. He offers five new creative competencies—Knowledge Mining, Framing, Playing, Making, and Pivoting—to help individuals and organizations learn to create routinely and well.

Smart and eye-opening, Creative Intelligence helps boost creative capacity and inspires us to connect our creative output with a new type of economic system called Indie Capitalism, where creativity is the source of economic value; entrepreneurs drive growth; and social networks are the building blocks of the economy. More

Extreme Productivity

Robert C. Pozen

Extreme Productivity

Boost Your Results, Reduce Your Hours

Published: October 2, 2012

Robert C. Pozen, one of the business world’s most successful—and productive—executives, reveals the surprising secrets to workplace productivity and high performance. Extreme Productivity is an essential handbook for every business professional, empowering them with proven methods for prioritizing efficiently and maximizing time at work, while leading a full and productive personal life as well. More

Clean Tech Nation

Ron Pernick & Clint Wilder

Clean Tech Nation

How the U.S. Can Lead in the New Global Economy

Published: September 4, 2012

With other nations aggressively forging ahead in clean tech—including renewable energy, smart grid, electric vehicles, and green buildings—how can the United States position itself for success?

On its current path, the United States risks losing out on the most critical opportunity for job creation and global economic leadership in the 21st century. China is spending hundreds of billions on clean tech and is now the world leader in solar-panel and wind-turbine manufacturing. Germany plans to shutter all its nuclear power plants within a decade and build a new energy economy focused on renewables and efficiency. Japan, South Korea, the United Kingdom, India, and many others are also enthusiastically pursuing these burgeoning possibilities. If the U.S. is to remain dominant, as it has in the earlier high-tech and Internet revolutions, it needs to supercharge efforts at every level—in federal, state, and city governments, and in schools, small businesses, and large companies.

Industry experts Ron Pernick and Clint Wilder combine insightful analysis with lively storytelling to assess current clean-tech leaders worldwide, while highlighting front-running U.S. cities and states. Offering a Seven-Point Action Plan for Repowering America—with such controversial steps as ending all energy subsidies within ten years, launching a national smart infrastructure bank, and creating a new breed of clean-tech investment tools modeled on the oil and gas industries—Clean Tech Nation sounds a compelling and achievable call to action. More

Man vs. Markets

Paddy Hirsch

Man vs. Markets

Economics Explained (Plain and Simple)

Published: August 28, 2012

After years of TV and radio coverage, gallons of newsprint ink, and billions of scholarly opinions on the blogosphere, do we really understand the financial engineering that brought the global economy to the brink?

The terms and acronyms that make up the language of economics are enough to cause the layman's head to start spinning: leverage, securitization, futures, options, MBS, CDS, CDO. Luckily, we have veteran journalist Paddy Hirsch—senior producer at APM's Marketplace and acknowledged Whiteboard Guru—to help us crack the code. In Man vs. Markets, he proves that it's not impossible to understand what's going on in the glass-and-steel canyons of Wall Street; that most international financial transactions aren't all that different from those taking place every day in stores, in car dealerships, even on the playgrounds of Main Street.

Bonds? They're basically loans. Futures? You probably used one when you ordered your Thanksgiving turkey last year. Options? Ever bought a fully transferable, returnable airline ticket? That's pretty much the same thing.

With a winning combination of acquired wisdom, common sense, market savvy, and an outrageous sense of humor, Hirsch clearly explains and defines the instruments that power our financial system and very nearly caused its demise. Clever, insightful, hugely educational, and always entertaining, Man vs. Markets translates the often confusing language of finance, enabling every one of us to truly comprehend what makes the markets tick. More

Working Together

Michael D. Eisner & Aaron R. Cohen

Working Together

Why Great Partnerships Succeed

Published: July 31, 2012

In Working Together, a fascinating and invaluable look at why great partnerships succeed, former Disney CEO Michael Eisner discusses how professional partnerships have contributed to his success. In addition, Eisner tells the stories of nine other highly successful business collaborations, including Warren Buffett and Charlie Munger, Valentino and Giancarlo Giammetti, Bill and Melinda Gates, Joe Torre and Don Zimmer, and Brian Grazer and Ron Howard. More

The Ten-Day MBA 4th Ed.

Steven A. Silbiger

The Ten-Day MBA 4th Ed.

A Step-by-Step Guide to Mastering the Skills Taught In America’s Top Business Schools

Published: July 24, 2012

Steven Silbiger's international bestseller, The Ten-Day MBA, has already helped thousands master the skills taught at America's top-ten business schools—and at a fraction of the time and staggering cost that acquiring an MBA typically demands. This newly revised fourth edition contains the most up-to-date information available for understanding the intricacies of today's complex global business world. Distilling the material contained in most popular business courses presently offered at Harvard, Stanford, the University of Pennsylvania, the University of Chicago, Northwestern, and the University of Virginia—including leadership, corporate ethics and compliance, financial planning, real estate, and all the latest topics—this invaluable volume will teach you how to:

  • Read and understand financial statements
  • Draft and adopt effective and comprehensive marketing plans
  • Comprehend accounting rules and methods
  • Manage your relationship with your boss
  • Develop corporate strategies
  • Understand the present value concept
  • Use quantitative techniques to evaluate projects
  • Value stock, bond, and option investments
  • Interpret the language of business law
  • Master the most-used MBA jargon . . . and more

The information, the expertise, and the confidence you need for success are all in the pages of this remarkable book—at the rate of one easy-to-follow chapter per day. More

How Will You Measure Your Life?

Clayton M. Christensen, James Allworth, & Karen Dillon

How Will You Measure Your Life?

Published: May 15, 2012

In 2010 world-renowned innovation expert Clayton M. Christensen gave a powerful speech to the Harvard Business School's graduating class. Drawing upon his business research, he offered a series of guidelines for finding meaning and happiness in life. He used examples from his own experiences to explain how high achievers can all too often fall into traps that lead to unhappiness.

The speech was memorable not only because it was deeply revealing but also because it came at a time of intense personal reflection: Christensen had just overcome the same type of cancer that had taken his father's life. As Christensen struggled with the disease, the question "How do you measure your life?" became more urgent and poignant, and he began to share his insights more widely with family, friends, and students.

In this groundbreaking book, Christensen puts forth a series of questions: How can I be sure that I'll find satisfaction in my career? How can I be sure that my personalrelationships become enduring sources of happiness? How can I avoid compromising my integrity—and stay out of jail? Using lessons from some of the world's greatest businesses, he provides incredible insights into these challenging questions.

How Will You Measure Your Life? is full of inspiration and wisdom, and will help students, midcareer professionals, and parents alike forge their own paths to fulfillment. More

The Strategist

Cynthia Montgomery

The Strategist

Be the Leader Your Business Needs

Published: May 8, 2012

Based on an acclaimed professor's legendary strategy course at Harvard Business School, The Strategist offers a radically new perspective on a leader's most vital role.

"Are you a strategist?" That's the first question Cynthia Montgomery asks the business owners and senior executives from all over the world who participate in her highly regarded executive education course. It's not a question they anticipate or care much about on opening day. But by the time the program ends, they cannot imagine leading their companies to success without being—and living the role of—a strategist.

Over a series of weeks and months, Montgomery puts these accomplished executives through their paces. Using case discussions, after-hours talks, and participants' own strategy dilemmas, she illuminates what strategy is, why it's important, and what it takes to lead the effort. En route, she equips them to confront the most essential question facing every business leader: Does this company truly matter? In doing so, she shows that strategy is not just a tool for outwitting the competition; it is the most powerful means a leader has for shaping a company itself.

The Strategist exposes all business leaders—whether they run a global enterprise or a small business—to the invaluable insights Montgomery shares with these privileged executives. By distilling the experiences and insights gleaned in the classroom, Montgomery helps leaders develop the skills and sensibilities they need to become strategists themselves. It is a difficult role, but little else one does as a leader is likely to matter more.   More

Warren Buffett Invests Like a Girl

The Motley Fool & Louann Lofton

Warren Buffett Invests Like a Girl

And Why You Should, Too

Published: April 24, 2012

Investing isn't a man's world anymore—and that's a good thing for individual portfolios, Wall Street, and the world's financial system.

Warren Buffettand the women of the world have one thing in common: they are better investors than the average man. Psychologists and scientists have shown that women have the kind of temperaments that help them achieve long-term success in the market. For instance, women spend more time researching their investment choices and tend to take less risk than men do, which prevents them from chasing "hot" tips and trading on whims. And women aren't as susceptible to peer pressure as men are, which results in a more levelheaded, patient approach to investing. This book shows that women, with their patience and good decision making, epitomize the Foolish temperament of the most successful investor in the world. It will empower and educate women—and the men smart enough to embrace a "feminine" investing style—on how to strengthen their portfolios and find success in the market. More

The 20% Doctrine

Ryan Tate

The 20% Doctrine

How Tinkering, Goofing Off, and Breaking the Rules at Work Drive Success in Business

Published: April 17, 2012

An inspiring exploration of how unorthodox business practices and the freedom to experiment can fuel innovation

We're at a crossroads. Many iconic American companies have been bailed out or gone bankrupt; others are struggling to survive as digitization and globalization remake their industries. At the same time, the tectonic forces disrupting U.S. corporations—ubiquitous bandwidth and computing power, cheap manufacturing and distribution—have enabled large organizations to foster new innovations and products through experiments that are at once more aggressive and less risky than they would have been twenty years ago. At companies such as Google, employees are encouraged to spend 20% of their work time on projects they're personally interested in. Almost half of Google's new product launches have originated from this policy, including Gmail and AdSense. Now other companies have adopted the concept, providing them a path to innovation and profits at a time of peril and uncertainty and offering employees creative freedom when many are feeling restless.

The 20% Doctrine is about goofing off at work, and how that goofing off can drive innovation and profit. Here Ryan Tate examines the origins and implementation of 20% time at Google, then looks at how other organizations such as Flickr, the Huffington Post, and even a school in the Bronx have adapted or reinvented the same overall concept, intentionally and serendipitously. Along the way, he distills a series of common themes and lessons that can help workers initiate successful 20% style projects within their own organizations. Only through a new devotion to the unhinged and the ad hoc can American businesses resume a steady pace of development and profitability. More

The End of Leadership

Barbara Kellerman

The End of Leadership

Published: April 3, 2012

One of our foremost leadership experts dismantles obsolete assumptions and stimulates a new conversation about leadership in the twenty-first century.

Becoming a leader has become a mantra. The explosive growth of the "leadership industry" is based on the belief that leading is a path to power and money, a medium for achievement, and a mechanism for creating change. But there are other, parallel truths: that leaders of every stripe are in disrepute; that the tireless and often superficial teaching of leadership has brought us no closer to nirvana; and that followers nearly everywhere have become, on the one hand, disappointed and disillusioned, and, on the other, entitled and emboldened.

The End of Leadership tells two tales. The first is about change—about how and why leadership and followership have changed over time, especially in the last forty years. As a result of cultural evolution and technological revolution, the balance of power between leaders and followers has shifted—with leaders becoming weaker and followers stronger.

The second narrative is about the leadership industry itself. In this provocative and critical volume, Barbara Kellerman raises questions about leadership as both a scholarly pursuit and a set of practical skills: Does the industry do what it claims to do—grow leaders? Does the research justify the undertaking? Do we adequately measure the results of our efforts? Are leaders as all-important as we think they are? What about followers? Isn't teaching good followership as important now as teaching good leadership? Finally, Kellerman asks: Given the precipitous decline of leaders in the estimation of their followers, are there alternatives to the existing models—ways of teaching leadership that take into account the vicissitudes of the twenty-first century?

The End of Leadership takes on all these questions and then some—making it necessary reading for business, political, and community leaders alike. More

Need, Speed, and Greed

Vijay V. Vaitheeswaran

Need, Speed, and Greed

How the New Rules of Innovation Can Transform Businesses, Propel Nations to Greatness, and Tame the World’s Most Wicked Problems

Published: March 13, 2012

Over the past few decades, globalization and Googlization have kicked off the first phase of an innovation revolution more profound and more powerful than any economic force since the arrival of Europeans on North American shores half a millennium ago. These developments have brought us such advances as the Web, social networking, 24/7 connectivity, and global markets.

But the benefits of all this progress have not been shared fairly among all. It is true that the elites of Mumbai are closer today to the elites of Manhattan than they were two decades ago, but what about Kansas? The hard-working salarymen of the developed world are not getting wealthier, but the economic elites who have mastered the new rules of global innovation are. Even as rural women in Africa and Asia have seen their lives transformed by mobile phones and the Internet, the middle classes and blue-collar workers in prosperous countries everywhere have been squeezed by the new global realities. And as the first phase of the innovation revolution gives way to a much greater transformation, America and other rich societies must find a path to inclusive growth or else risk being left behind by history.

All this leads to the central political and economic question of our age: How can the extraordinary benefits of the innovation revolution be shared more equitably among all of society? In Need, Speed, and Greed, global correspondent for the Economist Vijay V. Vaitheeswaran answers that question, offering the essential insider’s guide to this new world of innovation. Drawing on the best of the academic and field work in this emerging area, Need, Speed, and Greed inspires and empowers readers to improve their lives, their work, and perhaps even the world. More

Getting from College to Career Rev Ed

Lindsey Pollak

Getting from College to Career Rev Ed

Your Essential Guide to Succeeding in the Real World

Published: January 31, 2012

Get Ready for the Real World

How do you get a job without experience and get experience without a job? It’s the question virtually every college student or recent graduate faces. Now newly revised and updated, Lindsey Pollak’s Getting from College to Career is the definitive guide to building the experience, skills, and confidence you need to succeed in the job search, offering action-oriented tips and strategies ranging from the simple to the expert. Learn how to:

  • Get the best tools for career prep and job hunting
  • E-mail like a professional
  • Go global
  • Practice the eight essentials of internship achievement
  • Perform five minutes of stand-up
  • Overprepare for interviews
  • Persist without being a pest

Getting from College to Career gives you the essential information and guidance you need to get your foot in the door of the real world. Don’t start your first job search without it! More

The Little Big Things

Thomas J. Peters

The Little Big Things

163 Ways to Pursue EXCELLENCE

Published: January 24, 2012

No one has had more influence in shaping the idea of modern management than Tom Peters. An avowed enemy of conformism and the status quo, Peters is a necessary voice of experience to guide us through times of financial uncertainty. In The Little BIG Things, he provides essential wisdom for everyone—from the freelancer to the small business owner to the head of a major corporation—offering 163 ways to excel at the "people side of business" by pursuing excellence at every level.

"The 'Excellence Standard' is not about Grand Outcomes. In Zen-like terms, all we have is today. If the day's work cannot be assessed as Excellent, then the oceanic overall goal of Excellence has not been advanced. Period."

"If membership in your club (organization) is not aimed at 'mind-blowing' development for each staff member and 'window rattling' service for each customer and other extended family members, then . . . just what the hell is the point?" More

The Peter Principle

Dr. Laurence J. Peter & Raymond Hull

The Peter Principle

Why Things Always Go Wrong

Published: October 25, 2011

The classic #1 New York Times bestseller that answers the age-old question
Why is incompetence so maddeningly rampant and so vexingly triumphant?

The Peter Principle, the eponymous law Dr. Laurence J. Peter coined, explains that everyone in a hierarchy—from the office intern to the CEO, from the low-level civil servant to a nation’s president—will inevitably rise to his or her level of incompetence. Dr. Peter explains why incompetence is at the root of everything we endeavor to do—why schools bestow ignorance, why governments condone anarchy, why courts dispense injustice, why prosperity causes unhappiness, and why utopian plans never generate utopias.

With the wit of Mark Twain, the psychological acuity of Sigmund Freud, and the theoretical impact of Isaac Newton, Dr. Laurence J. Peter and Raymond Hull’s The Peter Principle brilliantly explains how incompetence and its accompanying symptoms, syndromes, and remedies define the world and the work we do in it. More

Great by Choice

Jim Collins & Morten T. Hansen

Great by Choice

Uncertainty, Chaos, and Luck—Why Some Thrive Despite Them All

Published: October 11, 2011

Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague Morten Hansen enumerate the principles for building a truly great enterprise in unpredictable, tumultuous and fast-moving times. This book is classic Collins: contrarian, data-driven and uplifting. More

What Would Google Do?

Jeff Jarvis

What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

Published: September 20, 2011

In a book that’s one part prophecy, one part thought experiment, one part manifesto, and one part survival manual, internet impresario and blogging pioneer Jeff Jarvis reverse-engineers Google, the fastest-growing company in history, to discover forty clear and straightforward rules to manage and live by. At the same time, he illuminates the new worldview of the internet generation: how it challenges and destroys—but also opens up—vast new opportunities. His findings are counterintuitive, imaginative, practical, and above all visionary, giving readers a glimpse of how everyone and everything—from corporations to governments, nations to individuals—must evolve in the Google era.

What Would Google Do? is an astonishing, mind-opening book that, in the end, is not about Google. It’s about you. More

Protecting Your Parents’ Money

Jeff D. Opdyke

Protecting Your Parents’ Money

The Essential Guide to Helping Mom and Dad Navigate the Finances of Retirement

Published: August 9, 2011

Are you ready for the inevitable day whenyou will have to act as parent to your parents?

Protecting Your Parents’ Money is the essential financial handbook that will help you navigate this confusing and difficult transition, providing a game plan for tackling complex issues like estate planning, retirement income and savings, and long-term health care. Most important, it will help bridge the communication barrier between parents and adult children, which often makes the process much more difficult than it needs to be. Important topics include:

  • Personal Finance 101, the Senior Years: The essential definitions and workings of the myriad investment options and financial requirements your parents will deal with in retirement.
  • The Move: How to find the right nursing homes or retirement communities, comparing costs and factoring your parents’ assets into the mix.
  • Understanding Medicare: What it is, how to qualify for coverage, and what it means for your parents’ finances.
  • Elder Fraud: How to look for telltale signs that your parents have been victimized.

Protecting Your Parents’ Money provides the comprehensive guide every loving son and daughter will need to understand and help manage Mom and Dad’s financial concerns. More

The Digital Mom Handbook

Audrey McClelland & Colleen Padilla

The Digital Mom Handbook

How to Blog, Vlog, Tweet, and Facebook Your Way to a Dream Career at Home

Published: July 26, 2011

From the founders of ClassyMommy.com and MomGenerations.com comes the ultimate guide to helping moms build successful careers at home by doing what they already do online—just better.

To work or not to work—it’s the toughest question for most mothers today. But Audrey McClelland and Colleen Padilla have found the coveted “middle ground,” creating successful careers from home via the Internet. They’ve literally Skyped, blogged, vlogged, tweeted, and Facebooked their way to the top—and in this eye-opening book they show other moms how to find success through these seven basic steps:

1. Find your passion.
2. Hang a digital “shingle” and start typing.
3. Find your tribe.
4. Make opportunity knock and learn how to answer that door.
5. Manage the Benjamins.
6. Don’t forget the children!
7. Live happily ever after by living your values.

More

The Great Reset

Richard Florida

The Great Reset

How the Post-Crash Economy Will Change the Way We Live and Work

Published: July 5, 2011

We've weathered tough times before. History teaches us that periods of "creative destruction," like the Great Depression of the 1930s, also present opportunities to remake our economy and society and to generate whole new eras of economic growth and prosperity. In The Great Reset, bestselling author and economic development expert Richard Florida provides an engaging and sweeping examination of these previous economic epochs, or "resets," while looking toward the future to identify the patterns that will drive the next Great Reset and transform virtually every aspect of our lives. He distills the deep forces that alter physical and social landscapes—how and where we live, how we work, how we invest in individuals and infrastructure, how we shape our cities and regions—and shows the ways in which these forces, when combined, will spur a fresh era of growth and prosperity, define a new geography of progress, and create surprising opportunities for all of us. More

Motley Fool Million Dollar Portfolio

David Gardner & Tom Gardner

Motley Fool Million Dollar Portfolio

How to Build and Grow a Panic-Proof Investment Portfolio

Published: June 21, 2011

Build a powerful portfolio and outfox the Wall Street professionals using the simple yet groundbreaking philosophy from acclaimed stock pickers and Internet pioneers David and Tom Gardner.

A revolutionary and wildly successful one-of-a-kind Web experiment, the “Motley Fool Million Dollar Portfolio” enabled individual investors to follow along as The Motley Fool cofounder Tom Gardner invested and managed one million dollars of The Motley Fool’s own money. Now, in page after page of sound, sensible investment advice, readers are offered a rare glimpse into the inner workings of The Motley Fool machine—and given a first-class education in building, growing, and defending an individual portfolio, one investment strategy at a time. From learning to think like an investor to finding a first stock, from dividend investing to blue-chip bargains to small-cap treasures, from international investing to community-based online tools that are revolutionizing stock selection and asset allocation, this book takes readers through the essential strategies for building any portfolio—no matter how small its start or how big its ambitions. More

Tribal Leadership

Dave Logan, John King, & Halee Fischer-Wright

Tribal Leadership

Leveraging Natural Groups to Build a Thriving Organization

Published: June 7, 2011

Every organization is composed of tribes—naturally occurring groups of between 20 and 150 people. Until now, only a few leaders could identify and develop their tribes, and those rare individuals were rewarded with loyalty, productivity, and industry-changing innovation. Tribal Leadership shows leaders how to assess, identify, and upgrade their tribes' cultures, one stage at a time. The result is an organization that can thrive in any economy. More

Broke, USA

Gary Rivlin

Broke, USA

From Pawnshops to Poverty, Inc.—How the Working Poor Became Big Business

Published: June 7, 2011

For most people, the Great Crash of 2008 has meant troubling times. Not so for those in the flourishing poverty industry. These mercenary entrepreneurs have taken advantage of an era of deregulation to devise high-priced products to sell to the credit-hungry working poor, including the instant tax refund and the payday loan. In the process they've created an industry larger than the casino business and have proved that pawnbrokers and check cashers, if they dream big enough, can grow very rich off those with thin wallets.

Broke, USA is Gary Rivlin's riveting report from the economic fringes. Timely, shocking, and powerful, it offers a much-needed look at why our country is in a financial mess and gives a voice to the millions of ordinary Americans left devastated in the wake of the economic collapse. More

The WSJ Guide to the 50 Economic Indicators That Really Matter

Simon Constable & Robert E. Wright

The WSJ Guide to the 50 Economic Indicators That Really Matter

From Big Macs to “Zombie Banks,” the Indicators Smart Investors Watch to Beat the Market

Published: May 3, 2011

An entertaining, must-have guide to the indicators most investors aren't following—but should be!

To make the best possible investment decisions, savvy investors know that they should pay close attention to economic indicators. But while most are looking at conventional barometers like unemployment rates and housing starts, the smartest investors are following the often ignored, sometimes curious, but always interesting indicators that offer a true sense of where the economy is and where it's going. They provide the vital information needed to beat the market.

In The Wall Street Journal Guide to the 50 Economic Indicators That Really Matter, Simon Constable and Robert E. Wright offer investors powerful new tools to guide them through the markets. Whether it's the VIX index (which tracks the level of anxiety among investors) or the Vixen index (which tracks the number of attractive waitresses in your hometown), this essential guide includes in-depth analyses of 50 valuable economic indicators, as well as what to watch for, what to do when movement happens, and the risk level involved in taking action. This must-have guide entertains and enlightens while offering essential advice on navigating the global economic climate. More

The Thank You Economy

Gary Vaynerchuk

The Thank You Economy

Published: March 8, 2011

Gary Vaynerchuk, the New York Times bestselling author and creator of Wine Library TV, is back with a bold and expansive look at the evolution of today’s marketplace, revealing the essential factors defining and driving successful relationships between businesses and consumers. In this groundbreaking follow-up to the bestselling Crush It!, Vaynerchuk—one of Bloomberg Businessweek’s “20 People Every Entrepreneur Should Follow”—looks beyond a numbers-based analysis to explore the value of social interactions in building our economy. More

Broker, Trader, Lawyer, Spy

Eamon Javers

Broker, Trader, Lawyer, Spy

The Secret World of Corporate Espionage

Published: February 22, 2011

Today's global economy has a dark underbelly. Using cutting-edge technology and age-old techniques of deceit and manipulation, corporate spies are the hidden puppeteers of globalized business. They control markets, determine prices, influence corporate decisions, and manage the flow of data and information of some of the world's biggest conglomerates. In an age when international conflicts are as likely to be corporation versus corporation as they are to be nation versus nation, the actions of these remarkably efficient covert operatives raise a host of crucial—and frightening—moral and legal questions.

In his gripping, alarming exposé, Eamon Javers recounts the sordid history of this hidden world—from Allan Pinkerton, the nation's first "private eye," through Howard Hughes's private CIA, to the shocking realities of a vast modern-day spying network with tentacles reaching into virtually every corner of the globe. More

The Myth of the Rational Market

Justin Fox

The Myth of the Rational Market

A History of Risk, Reward, and Delusion on Wall Street

Published: February 8, 2011

The financial crisis of 2008 and subsequent Great Recession demolished many cherished beliefs—most significantly, the theory that financial markets always get things right. Justin Fox's The Myth of the Rational Market explains where that idea came from, and where it went wrong. As much an intellectual whodunit as a cultural history of the perils and possibilities of risk, it also brings to life the people and ideas that forged modern finance and investing—from the formative days of Wall Street through the Great Depression and into the financial calamities of today. It's a tale featuring professors who made and lost fortunes, battled fiercely over ideas, beat the house at blackjack, wrote bestselling books, and played major roles on the world stage. It's also a story of free-market capitalism's war with itself. More

The Wall Street Journal Guide to Investing in the Apocalypse

James Altucher & Douglas R. Sease

The Wall Street Journal Guide to Investing in the Apocalypse

Make Money by Seeing Opportunity Where Others See Peril

Published: February 1, 2011

Disasters happen every day.
Are your investments prepared?

The investor who knows how to anticipate historically significant or earth-shattering events—who is prepared to act when others are frozen with fear—will always have a substantial advantage. By closely analyzing potential global threats and the opportunities they present, The Wall Street Journal Guide to Investing in the Apocalypse offers investors the key to finding a silver lining in almost any cataclysm. Even if the catastrophic does not occur, the strategies here can pay huge dividends even under more mundane circumstances.

The Wall Street Journal Guide to Investing in the Apocalypse provides readers with valuable information for investment success: the ability to see opportunity where others see peril. Whether a global disaster is natural or man-made, environmental or financial, every fearsome scenario contains the seeds of profit for the investor who stays calm and thinks rather than panics and runs. More

Necessary Endings

Henry Cloud

Necessary Endings

The Employees, Businesses, and Relationships That All of Us Have to Give Up in Order to Move Forward

Published: January 18, 2011

End Pain.

Foster Personal and Professional Growth.

Live Better.

While endings are a natural part of business and life, we often experience them with a sense of hesitation, sadness, resignation, or regret. But consultant, psychologist, and bestselling author Dr. Henry Cloud sees endings differently. He argues that our personal and professional lives can only improve to the degree that we can see endings as a necessary and strategic step to something better. If we cannot see endings in a positive light and execute them well, he asserts, the "better" will never come either in business growth or our personal lives.

In this insightful and deeply empathetic book, Dr. Cloud demonstrates that, when executed well, "necessary endings" allow us to proactively correct the bad and the broken in our lives in order to make room for the professional and personal growth we seek. However, when endings are avoided or handled poorly—as is too often the case—good opportunities may be lost, and misery repeated. Drawing on years of experience as an executive coach and a psychologist, Dr. Cloud offers a mixture of advice and case studies to help readers

  • know when to have realistic hope and when to execute a necessary ending in a business, or with an individual;
  • identify which employees, projects, activities, and relationships are worth nurturing and which are not;
  • overcome people's resistance to change and create change that works;
  • create urgency and an action plan for what's important;
  • stop wasting resources needed for the things that really matter.

Knowing when and how to let go when something, or someone, isn't working—a personal relationship, a job, or a business venture—is essential for happiness and success. Necessary Endings gives readers the tools they need to say good-bye and move on. More

The One-Life Solution

Henry Cloud

The One-Life Solution

Reclaim Your Personal Life While Achieving Greater Professional Success

Published: January 18, 2011

Do you feel that if you could get rid of some of the chaos in your work life you could take your performance to a greater level? Do you stay late at the office many nights, trying to empty an inbox that never seems to diminish? Do you have difficulty dealing with cantankerous bosses or passive-aggressive coworkers? Do you find yourself checking your BlackBerry—almost against your will—during dates, family dinners, or your children's soccer games? Do you feel fragmented, frustrated, or pulled in too many directions at once?

If you've answered yes to any of the above, chances are that your work life has taken over your personal life. In The One-Life Solution, clinical psychologist and bestselling author Dr. Henry Cloud provides invaluable strategies for moving toward a more unified, coherent sense of self and a life that fully encompasses work, family, and spirituality. Dr. Cloud can help you:

  • contain self-destructive behavior
  • define yourself and know who you are
  • set limits when needed
  • communicate effectively
  • improve your performance at the office and outside it
More

The Wall Street Journal Guide to the New Rules of Personal Finance

Dave Kansas

The Wall Street Journal Guide to the New Rules of Personal Finance

Essential Strategies for Saving, Investing, and Building a Portfolio in a World Turned Upside Down

Published: December 28, 2010

Everything you thought you knew about saving, managing risk, and securing your financial future has changed.

The world is very different in the wake of the biggest financial crisis since the Great Depression. Retirement accounts have been eviscerated, risk appetites diminished, and questions raised about age-old personal finance strategies such as "buy and hold" and the efficacy of relying heavily on stock mutual funds.

In The Wall Street Journal Guide to the New Rules of Personal Finance, Dave Kansas offers guidelines for understanding the new regulations for finance firms, the rising importance of international investing, and the very different environment that now exists for home buyers. With valuable chapters on debt reduction, diversification, retirement planning, real estate, commodities, and other vital topics, this essential volume is designed to help the individual determine which tenets of an investing strategy remain sound and which deserve re-examination. It is the ultimate guide to profitably investing your money in a world that has fundamentally changed. More

The Truth About Money 4th Edition

Ric Edelman

The Truth About Money 4th Edition

Published: December 21, 2010

The Personal Finance Classic . . . that's fun to read!

You Need the Truth About Money

Completely revised and expanded, The Truth About Money shows you everything you need to know about personal finance—and explains it all in plain English. Investments, insurance, taxes, mortgages, leasing cars, getting out of debt, wealth planning for multimillion-dollar estates—it's all here for you.

Whether you're saving for college or retirement, buying a home or selling one, concerned about long-term care for yourself or your parents, worried about an impending job loss, or facing any financial decision, knowing what's in The Truth About Money will help you make great financial decisions.

New to This Edition

Planning Your Retirement Lifestyle
Learn how to retire in comfort and financial security (and what to do when you get there) (pg. 485).

The Best Investment Choice
Learn how ETFs can help you create wealth while saving you big money (pg. 176).

Target-Date Funds
It's what you don't know that can hurt you (pg. 269).

Behavioral Finance and Neuroeconomics
Learn why you make bad financial decisions—and how to break the cycle (pg. 224).

Picking the Best Funds
Find out the truth about Morningstar ratings (pg. 250).

Are Your Parents Aging?
See how best to provide help—without harming yourself financially (pg. 374).

The Most Important Financial Decision You'll Make
Find out how to make this decision successfully (pg. 631).

Plus more than 100 Pages of New Content! More

The Girl’s Guide to Starting Your Own Business (Revised Edition)

Caitlin Friedman & Kimberly Yorio

The Girl’s Guide to Starting Your Own Business (Revised Edition)

Candid Advice, Frank Talk, and True Stories for the Successful Entrepreneur

Published: December 7, 2010

Geared toward the unique challenges faced by self-employed businesswomen—and updated for the social media-driven, post-financial crisis world—The Girl's Guide to Starting Your Own Business offers solutions and advice for handling a range of issues, including how to write a business plan, how to secure funding, and how to hire (and fire) employees. Caitlin Friedman and Kimberly Yorio share practical information drawn from their own extensive experience in the public relations, marketing, and consulting fields. Their concise and engaging advice is explained through entertaining tips, lists, and quizzes that speak directly to women who are dreaming of starting, or have already started, their own businesses. More

The Ecology of Commerce Revised Edition

Paul Hawken

The Ecology of Commerce Revised Edition

A Declaration of Sustainability

Published: October 26, 2010

The world has changed in the seventeen years since the controversial initial publication of Paul Hawken's Ecology of Commerce, a stirring treatise about the perceived antagonism between ecology and business. Yet Hawken's impassioned argument—that business both causes the most egregious abuses of the environment and, crucially, holds the most potential for solving our sustainability problems—is more relevant and resonant than ever.

Containing updated and revised material for a new audience, The Ecology of Commerce presents a compelling vision of the restorative (rather than destructive) economy we must create, centered on eight imperatives:

  • Reduce energy carbon emissions 80 percent by 2030 and total natural resource usage 80 percent by 2050.
  • Provide secure, stable, and meaningful employment to people everywhere.
  • Be self-organizing rather than regulated or morally mandated.
  • Honor market principles.
  • Restore habitats, ecosystems, and societies to their optimum.
  • Rely on current income.
  • Be fun and engaging, and strive for an aesthetic outcome.
More

The Sellout

Charles Gasparino

The Sellout

How Three Decades of Wall Street Greed and Government Mismanagement Destroyed the Global Financial System

Published: October 19, 2010

The ongoing tumult in financial markets and the global economy began when some of our most esteemed financial institutions, our government, and even average citizens abdicated their collective responsibilities, eventually selling out investors and selling off the American Dream itself.

From critically acclaimed investigative journalist and CNBC personality Charles Gasparino comes a sweeping examination of the most volatile, anxiety-ridden era in our nation's socioeconomic history. The winner of the 2009 Investigative Reporters and Editors Award for Books, The Sellout traces the recent implosion of the financial services business back to its roots in the late 1970s, when Wall Street embraced a new business model predicated on enormous risk. Gasparino reveals a startling trail of culpability—from the government bureaucrats who crafted housing policies to the Wall Street firms that underwrote and invested in risky debt, to the mortgage sellers who indiscriminately handed out loans, and finally to the homeowners who thought they could afford mansions on blue-collar wages. More

In-N-Out Burger

Stacy Perman

In-N-Out Burger

A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

Published: October 12, 2010

The untold story of the renegade burger chain that evokes a passionate following unlike any other

In fast-food corporate America, In-N-Out Burger stands apart. Begun in a tiny shack in the shadow of World War II, this family-owned chain has steadfastly refused to franchise or be sold. Over time, In-N-Out Burger has become nothing less than a cultural institution that can lay claim to an insanely loyal following.

Stacy Perman's In-N-Out Burger is the inside story behind a real American success story—not only a tale of a unique and profitable business but also of a family's struggle to maintain a sustainable pop empire against the industry it helped pioneer. A keenly observed narrative that explores the transformation of a California fad into an enduring cult of popularity, it is also the story of the conflicted, secretive, and ultimately tragic Snyder family, who cooked a billion burgers and hooked a zillion fans. More

Profits Aren’t Everything, They’re the Only Thing

George Cloutier

Profits Aren’t Everything, They’re the Only Thing

No-Nonsense Rules from the Ultimate Contrarian and Small Business Guru

Published: September 7, 2010

The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control-freak badge with pride. Out denial: If your business is failing during a recession, it's your fault.

George Cloutier’s controversial rules for doing business aren’t taught at Harvard Business School. The founder and CEO of American Management Services and “the leading advocate for small business” (Reuters), Cloutier has spent more than thirty years guiding business owners through the tough choices that line the road to profitability.

Profits Aren’t Everything, They’re the Only Thing is the long-overdue wake-up call for 23 million small- and midsize-business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works. More

The Wall Street Journal Essential Guide to Management

Alan Murray

The Wall Street Journal Essential Guide to Management

Lasting Lessons from the Best Leadership Minds of Our Time

Published: August 10, 2010

From The Wall Street Journal comes the definitive guide to management ideas and practices with lasting impact.

For decades, understanding management—what works, and what doesn't—has been the pursuit of the world's best and brightest. Globally, there are more than 1,500 credible schools offering master's degrees in business administration, and hundreds of magazines and newspapers and thousands of books devoted to the subject. What's been missing is a simple and convenient way to disseminate the best ideas and practices to managers everywhere, at all levels and in all kinds of industries and organizations.

The Wall Street Journal Essential Guide to Management draws the best from the existing body of knowledge and research, and summarizes it in a simple, clear, and useful way. Focusing on classic and contemporary works that have been recommended by members of The Wall Street Journal CEO Council—all chief executives of large and successful global companies—it is an invaluable reference and essential tool for every manager, new and experienced alike. More

The E-Myth Enterprise

Michael E. Gerber

The E-Myth Enterprise

How to Turn a Great Idea into a Thriving Business

Published: August 3, 2010

The latest book in the Michael E. Gerber franchise, The E-Myth Enterprise explores the requirement that any new business must meet: the satisfaction of its four primary influencers—its employees, customers, suppliers, and investors.

The E-Myth Enterprise is an indispensable follow-up to Awakening the Entrepreneur Within, showing would-be entrepreneurs how to put a promising idea to work and helping to transform their dream into reality. Next, readers can turn to The E-Myth Revisited for tried-and-true advice about avoiding the pitfalls that prevent most small business owners from succeeding. The E-Myth Manager provides essential guidance for the management of any business. Finally, E-Myth Mastery offers valuable advice on how to take an existing business to the next level of growth and opportunity. More

Womenomics

Claire Shipman & Katherine Kay

Womenomics

Work Less, Achieve More, Live Better

Published: June 29, 2010

Finally, here is a book that gets to the heart of what professional women want. Like most of us, you've had enough of the sixty-hour workweeks, the day-care dash, and the vacations that never get taken. You want to work, but on your own terms and in ways that make it possible to have a life as well.

In Womenomics, journalists Shipman and Kay provide a fresh perspective on the largely hidden power that women have in today's marketplace. Inspiring, practical, and persuasive, Womenomics offers a groundbreaking blueprint for changing the way you live and work—with advice, guidance, and fact-based support that show how you don't have to do it all to have it all. More

Rules of Thumb

Alan M. Webber

Rules of Thumb

How to Stay Productive and Inspired Even in the Most Turbulent Times

Published: June 29, 2010

We live in a world of dramatic and unpredictable change that is wiping out time-honored businesses and long-standing institutions while ushering in unprecedented opportunities for creative individuals and entrepreneurial organizations. The job is no longer figuring out how to win at the game of work and life; the job is figuring out the new rules of the game.

Alan M. Webber's Rules of Thumb is a guide for individuals in every walk of life who want to make sense out of these confusing, challenging, and compelling times. If you're looking for practical advice on how to win at work without losing your self, if you want to change your life to meet the challenge of change, or if you want to learn from some of the world's most interesting and creative people, let Alan M. Webber take you on a remarkable journey toward greater personal understanding and, ultimately, greater personal success. More

The Miracle

Michael Schuman

The Miracle

The Epic Story of Asia’s Quest for Wealth

Published: June 29, 2010

In little more than a generation, Asia has emerged from centuries of stagnation to become the rising force of the global economy. This transformation has been so spectacular that some have called it a miracle. How did it happen? Taking the reader from the docksides of Korea to the halls of India's finance ministry, The Miracle details the courageous decisions and heroic self-sacrifice that made Asia's ascent possible. Spanning nine countries and probing major historical currents, this account illuminates not only Asia's extraordinary economic rise but also how its causes might emancipate the developing world from poverty and guide the developed world to further prosperity.

Using more than a decade of reporting and analysis, Time magazine and former Wall Street Journal reporter Michael Schuman uncovers how outsourcing to Asia began; how Asia's most famous companies, such as Sony and Honda, became global corporations; and how technological changes and global economic shifts made Asia's boom possible. He reveals the compelling human side to this economic story, introducing readers to the political strongmen, entrepreneurs, and policymakers who made the Miracle a reality. This engaging historical narrative brings to life the ideas and actions of a diverse group of Asians—dictators and democrats, generals and technocrats, economists and engineers.

Some of the characters in the book have captured the global imagination for years, such as China's reformer Deng Xiaoping and Sony founder Akio Morita. Others are less well known, including Park Chung Hee, Korea's tightfisted nation builder; Liu Chuanzhi, the risk-taking founder of PC maker Lenovo; and Azim Premji, the mastermind behind Wipro, one of India's technology giants. All of them shared a dream—to elevate Asia to its proper place of influence in the world and eradicate the poverty around them.

The Miracle not only offers profound insight into Asia and its increasing wealth and power; it also reveals how these seismic shifts continue to reverberate through the global economy. The implications of Asia's economic ascent for the rest of the world are surprising, promising, and inspiring. Readers of The Miracle will gain a deep understanding of Asia's place in the global economy—and of their own. More

Asian Juggernaut

Brahma Chellaney

Asian Juggernaut

The Rise of China, India, and Japan

Published: April 6, 2010

With the world's fastest-growing markets, fastest-rising military expenditures, and most volatile hot spots, a resurgent Asia holds the key to the future global order. Facing complex security, energy, and developmental challenges in this era of globalization and ever-sharpening interstate competition, a strong China, a strong India, and a strong Japan need to move beyond historical legacies and find ways to reconcile their interests in order to coexist peacefully and achieve greater prosperity.

In Asian Juggernaut, Brahma Chellaney, a renowned authority on Asia's political and economic development, explores the importance of this strategic triangle formed by Asia's three largest economies offer a clear, insightful, and revelatory analysis of their cooperative future and pivotal role on the world stage.

Revised and updated, with a new foreword by the author More

Piggybanking

Jeff D. Opdyke

Piggybanking

Preparing Your Financial Life for Kids and Your Kids for a Financial Life

Published: March 23, 2010

How to afford kids—and teach them about money

We all want to raise smart children. But somewhere between the reading, writing, and arithmetic, one of life's most important lessons is too often overlooked: personal finances. As adults, we interact with money every day, whether by saving, investing, spending, or giving it, but we often forget that kids also face these same decisions—from their own unique perspective—as they mature. How do we teach today what kids really need to know tomorrow to thrive as financially savvy adults? In Piggybanking, veteran Wall Street Journal personal-finance writer Jeff D. Opdyke provides a clear and effective plan to help parents raise children to be comfortable and confident managing the daily finances of life.

But even before kids arrive, parents face a rash of financial decisions. Accordingly, Piggybanking also deals with the essential problems every struggling young family must face, including how to prepare your budget for a child's arrival, how to choose between single- and dual-income lifestyles, and how to plan for funding a college education.

With Opdyke's valuable advice, and with his 15 Rules of Kids & Money in hand, parents will be well equipped to create a sound financial foundation for their family and a successful financial life for their kids. More

Barbie and Ruth

Robin Gerber

Barbie and Ruth

The Story of the World’s Most Famous Doll and the Woman Who Created Her

Published: February 9, 2010

This is the entwined tale of two exceptional women. One was a voluptuous eleven-inch-tall beauty who debuted at the 1959 Toy Fair in New York City and quickly became the treasure of 9 out of 10 American girls and their counterparts in 150 countries. She went on to compete as an Olympic athlete, serve as an air force pilot, work as a boutique owner, run as a presidential candidate, and ignite a cultural firestorm. The other was Ruth Handler, the tenth child of Polish Jewish immigrants.

A brilliant, creative, ruthless, and passionately competitive visionary, she was a mother and wife who wanted it all—a masterful entrepreneur who, together with her curvaceous plastic creation, changed American business and culture forever.

Barbie and Ruth is the incredible, inspiring, tragic, and ultimately redeeming true story of how one extraordinary woman built the largest toy company in the world and created an enduring international icon. More

How to Invest $50-$5,000 10e

Nancy Dunnan

How to Invest $50-$5,000 10e

The Small Investor’s Step-by-Step Plan for Low-Risk Investing in Today’s Economy

Published: December 29, 2009

Now with the latest and safest strategies for smart investing in the new economy

A perennial bestseller, Nancy Dunnan's How to Invest $50-$5,000 has been a trusted advisor for more than two decades. But never before has the economy changed so radically in so short a time. This new edition reflects the latest, smartest strategies for small investing in the current economy, and has fully updated information on all of the recent changes in federal regulations and laws.

Covering the full range of small investing—from selecting a bank to choosing specific investments to making sense of financial pages—Dunnan guides even the most inexperienced investor through the maze of stocks, bonds, treasuries, mutual funds, and more. Now more than ever, How to Invest $50–$5,000 is an indispensable handbook for small investors—pointing the way toward the best low-risk, high-value opportunities available in the current U.S. economy. More

Money 911

Jean Chatzky

Money 911

Your Most Pressing Money Questions Answered, Your Money Emergencies Solved

Published: December 29, 2009

The popular TODAY financial editor Jean Chatzky helps you navigate through the critical challenges and potential catastrophes of personal finance.

You've just lost your job. You've got a baby on the way. Your parent has had a stroke. Most people seek financial help not because they're planning for the future but because they need it . . . right now! If you have money problems or are seeking immediate help to solve a dire, unanticipated financial emergency, then you need Money 911. In this invaluable guidebook, financial expert Jean Chatzky provides answers to today's most pressing financial questions and concerns, including:

  • How do I get out of debt?
  • How do I avoid foreclosure?
  • How do I set up a monthly budget?
  • How can I improve my credit score?
  • How do I get my health insurance to pay a claim?
  • What should I do when I lose a parent?

With Money 911, you can prepare for retirement, buy or sell a home, pick up the pieces of your personal finances, and get back on your feet—and stay there! More

Awakening the Entrepreneur Within

Michael E. Gerber

Awakening the Entrepreneur Within

How Ordinary People Can Create Extraordinary Companies

Published: December 8, 2009

Dream
Vision
Purpose
Mission

These words have been defining the life of Michael E. Gerber, bestsellingauthor and international small business guru, since before 1977—whenhe created E-Myth Worldwide to transform the way that small businessowners can grow their companies. Now he's created the Dreaming Room, theplace where entrepreneurs and future entrepreneurs come to discover how tomake their dreams a reality.

In Awakening the Entrepreneur Within, Michael will help you shape yourdream into a viable, economically successful company. He writes, "It is time todream. It is time to care about something bigger than you. It is time to imaginesomething sorely needed in the world—the world you live in—that somebody would pay to have. It is time to look around you and ask yourself, 'What's missing in this picture?'"

If you see something missing in your world, join Michael E. Gerber in the Dreaming Room and awaken the entrepreneur within you. More

Barbarians at the Gate

Bryan Burrough & John Helyar

Barbarians at the Gate

The Fall of RJR Nabisco

Published: December 1, 2009

“One of the finest, most compelling accounts of what happened to corporate America and Wall Street in the 1980’s.”—New York Times Book Review

A #1 New York Times bestseller and arguably the best business narrative ever written, Barbarians at the Gate is the classic account of the fall of RJR Nabisco. An enduring masterpiece of investigative journalism by Bryan Burrough and John Helyar, it includes a new afterword by the authors that brings this remarkable story of greed and double-dealings up to date twenty years after the famed deal. More

Who Turned Out the Lights?

Scott Bittle & Jean Johnson

Who Turned Out the Lights?

Your Guided Tour to the Energy Crisis

Published: October 27, 2009

From the editors of PublicAgenda.org, an entertaining, irreverent, and absolutely essential nonpartisan guide to the energy crisis

Energy: It's a problem that never goes away (despite our best efforts as a nation to ignore it). Why has there been so much talk and so little action? In Who Turned Out the Lights? Scott Bittle and Jean Johnson offer a much-needed reality check: The "Drill, Baby, Drill" versus "Every Day Is Earth Day" battle is not solving our problems, and the finger-pointing is just holding us up.

Sorting through the political posturing and confusing techno-speak, they provide a fair-minded, "let's skip the jargon" explanation of the choices we face. And chapters such as "It's All Right Now (In Fact, It's a Gas)" prove that, while the problem is serious, getting a grip on it doesn't have to be. In the end, the authors present options from the right, left, and center but take just one position: The country must change the way it gets and uses energy, and the first step is to understand the choices. More

Put More Cash in Your Pocket

Loral Langemeier

Put More Cash in Your Pocket

Turn What You Know into Dough

Published: October 13, 2009

Sinking. Slowly. That′s what it feels like.

No matter how tight you cinch that belt it never seems like enough. Squeeze another few dollars out of the budget and they′re eaten up by rising prices at the pump or at the checkout. It doesn′t make sense, everyone′s hurting and yet prices keep going up.

There is a way out; a way to stop sinking; a way to not just tread water, but to actually start to get ahead. There is a way to get some fast cash that will make a real difference in your life. It′s not a magic investment formula or some money saving gimmick. You just have to keep doing what you′re already doing...but in a smarter way. And the only thing you have to give up is your self-defeating attitude toward money.

What′s the answer? Stop worrying about saving money-- and start concentrating on making money.

In this incredibly timely book for a moment when everyone is looking to make a little extra dough, highly sought-after money management expert and speaker Loral Langemeir empowers readers to stop saving, stop sacrificing, and start making money by charging for what they already do -- by turning the skills, hobbies, and chores that are part of their everyday lives into a "21st Century Lemonade Stand"-a money-making business that requires no business plan, no capital, no investment-just your creativity and the willingness to ask for the cash. Loral′s approach is simple, straightforward, and proven and teaches anyone how to easily make $1000 more a month. More

Crush It!

Gary Vaynerchuk

Crush It!

Why NOW Is the Time to Cash In on Your Passion

Published: October 13, 2009

Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business. More

The Widow Clicquot

Tilar J. Mazzeo

The Widow Clicquot

The Story of a Champagne Empire and the Woman Who Ruled It

Published: October 6, 2009

Veuve Clicquot champagne epitomizes glamour, style, and luxury. In The Widow Clicquot, Tilar J. Mazzeo brings to life—for the first time—the fascinating woman behind the iconic yellow label: Barbe-Nicole Clicquot Ponsardin, who, after her husband's death, defied convention by assuming the reins of the fledgling wine business they had nurtured together. Steering the company through dizzying political and financial reversals, she became one of the world's first great businesswomen and one of the richest women of her time.

As much a fascinating journey through the process of making this temperamental wine as a biography of a uniquely tempered woman, The Widow Clicquot is the captivating true story of a legend and a visionary. More

Change by Design

Tim Brown

Change by Design

How Design Thinking Transforms Organizations and Inspires Innovation

Published: September 29, 2009

The myth of innovation is that brilliant ideas leap fully formed from the minds of geniuses. The reality is that most innovations come from a process of rigorous examination through which great ideas are identified and developed before being realized as new offerings and capabilities.

This book introduces the idea of design thinking‚ the collaborative process by which the designer′s sensibilities and methods are employed to match people′s needs not only with what is technically feasible and a viable business strategy. In short‚ design thinking converts need into demand. It′s a human−centered approach to problem solving that helps people and organizations become more innovative and more creative.

Design thinking is not just applicable to so−called creative industries or people who work in the design field. It′s a methodology that has been used by organizations such as Kaiser Permanente to icnrease the quality of patient care by re−examining the ways that their nurses manage shift change‚ or Kraft to rethink supply chain management. This is not a book by designers for designers; this is a book for creative leaders seeking to infuse design thinking into every level of an organization‚ product‚ or service to drive new alternatives for business and society. More

The Capitalist’s Bible

Gretchen Morgenson

The Capitalist’s Bible

The Essential Guide to Free Markets—and Why They Matter to You

Published: September 1, 2009

Everything you ever wanted—and needed—to know about capitalism . . . but were afraid to ask.

What is capitalism, and will it survive? What does globalization really mean—and how does it affect your bank account? If capitalism, left unchecked, has caused disasters like the Great Depression and the financial crisis of 2008–09, why has it been the economic system of choice for centuries? To many people, the complex, jargon-rich world of capitalism can be intimidating, raising more questions than it answers. However, as the excesses and failures of free-market capitalism continue to hold sway over the daily news and our daily lives, understanding our economic system—including where it has succeeded and where it has not—is more important than ever.

Edited by New York Times business journalist Gretchen Morgenson, The Capitalist's Bible is the essential reference on capitalism and how it works—from the people who champion it to the mechanisms and institutions that uphold it to the terms and laws that define it. Whether you seek a more well-rounded understanding of the ideology that underwrites America's—and, increasingly, the world's—economy, or simply wish to be able to speak more knowledgeably on the subject in conversation, this book is an invaluable tool for understanding capitalism. More

Integrity

Henry Cloud

Integrity

The Courage to Meet the Demands of Reality

Published: June 2, 2009

Integrity—more than simple honesty, it's the key to success. A person with integrity has the ability to pull everything together, to make it all happen no matter how challenging the circumstances. Drawing on experiences from his work, Dr. Henry Cloud, a clinical psychologist, leadership coach, corporate consultant and nationally syndicated radio host, shows how our character can keep us from achieving all we want to (or could) be.

In Integrity, Dr. Cloud explores the six qualities of character that define integrity, and how people with integrity:

  • Are able to connect with others and build trust
  • Are oriented toward reality
  • Finish well
  • Embrace the negative
  • Are oriented toward increase
  • Have an understanding of the transcendent

Integrity is not something that you either have or don't, but instead is an exciting growth path that all of us can engage in and enjoy. More

Punk Marketing

Richard Laermer & Mark Simmons

Punk Marketing

Get Off Your Ass and Join the Revolution

Published: May 19, 2009

The marketing revolution is here

Punk Marketing is the long-awaited and breathless uprising that businesses want, deserve, and desperately need.

In this radical guide, Richard Laermer and Mark Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any business-person needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell phones, TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks. More

McIlhenny’s Gold

Jeffrey Rothfeder

McIlhenny’s Gold

How a Louisiana Family Built the Tabasco Empire

Published: April 21, 2009

In this fascinating history, Jeffrey Rothfeder tells how, from a simple idea—the outgrowth of a handful of peppers planted on an isolated island on the Gulf of Mexico—a secretive family business emerged that would produce one of the best-known products in the world.

A delectable and satisfying read for both Tabasco fans and business buffs, McIlhenny's Gold is the untold story of the continuing success of an eccentric, private company; a lively history of one of the most popular consumer products of all times; and an exploration of our desire to test the limits of human tolerance for fiery foods. More

Financially Ever After

Jeff D. Opdyke

Financially Ever After

The Couples’ Guide to Managing Money

Published: March 31, 2009

Your Guide to Managing the Real Dollars—and the Real Emotions—of Your Relationship

Too often with money, couples face two choices: fight and risk making the situation worse, or keep quiet and risk making the situation worse. Financially Ever After offers a third option: family financial fluency—the insight, knowledge, and vocabulary every couple needs to communicate effectively about money.

Jeff D. Opdyke, previously The Wall Street Journal's syndicated "Love & Money" columnist, covers any and all financial issues that couples face, including budgeting, deciding on whether to have joint or individual accounts, dividing up family financial chores, confronting debt, making major purchases, as well as handling mortgages, employment, children, and even engagement rings. He offers dozens of real-life scenarios between couples, with scripts and suggestions for how to broach delicate money-related subjects with your significant other, whether he or she has a shaky credit history or is feeling left out of family financial decision-making.

The book also provides helpful tools to organize your financial life, such as a budgeting chart, a "scorecard" to track spending, and an "affordability calculator" to help you figure out how much buying a house will cost you.

A must-read for any couple starting out, Financially Ever After lays the groundwork for building a healthy and thriving financial life together. More

Lasting Lessons from the Corner Office

Todd G. Buchholz

Lasting Lessons from the Corner Office

Essential Wisdom from the Twentieth Century’s Greatest Entrepreneurs

Published: March 24, 2009

Lasting Lessons from the Corner Office uncovers the secrets behind the success of the great CEOs through their lives and personal stories. Why did Ray Kroc's plan for McDonald's thrive when all the other burger joints failed? How can we apply his lessons to Krispy Kreme? How did Walt Disney's most dismal day as a young cartoonist radically change his career direction? We learn about their biggest challenges and failures, and how they successfully rode the waves of demographic and technological change. When Estée Lauder was a child in Queens, New York, the average American spent $8 a year on toiletries. How did she spot an opportunity in high-priced cosmetics? Why did she pound on the doors of Saks? How did Thomas Watson, Jr., decide to roll the dice and put all of IBM's chips on computing, when his father thought it could be a losing idea?

Lasting Lessons from the Corner Office not only fascinates with the personal lives of these CEOs, it shows how we can transfer their ideas today to the triumphs and struggles of Sony, Dell, Costco, Carnival Cruises, Time Warner, and numerous other companies trying to figure out how to stay on top, or climb back up. The featured CEOs in this book were not candidates for sainthood. Many of them knew "God" only as a prefix to "damm it." But they were devoted to their businesses, not just to their egos, personal bank accounts, and yachts.

Extraordinarily fresh and deeply thoughtful, Todd G. Buchholz's Lasting Lessons from the Corner Office is a truly enjoyable and fun—yet serious and realistic—look at what we still have to learn and absorb from these former CEOs. More

The Complete TurtleTrader

Michael W. Covel

The Complete TurtleTrader

How 23 Novice Investors Became Overnight Millionaires

Published: February 24, 2009

What happens when ordinary people are taught a system to make extraordinary money?

Richard Dennis made a fortune on Wall Street by investing according to a few simple rules. Convinced that great trading was a skill that could be taught to anyone, he made a bet with his partner and ran a classified ad in the Wall Street Journal looking for novices to train. His recruits, later known as the Turtles, had anything but traditional Wall Street backgrounds; they included a professional blackjack player, a pianist, and a fantasy game designer. By the time the experiment ended, Dennis had made a hundred million dollars from his Turtles and created one killer Wall Street legend.

In The Complete TurtleTrader, Michael W. Covel tells their riveting story with the first ever on-the-record interviews with individual Turtles. He shows how Dennis's rules worked—and can still work today—for any investor with the desire and commitment to learn from one of the greatest investing stories of all time. More

The Wall Street Journal Guide to the End of Wall Street as We Know It

Dave Kansas

The Wall Street Journal Guide to the End of Wall Street as We Know It

What You Need to Know About the Greatest Financial Crisis of Our Time—and How to Survive It

Published: January 27, 2009

The definitive guide for Main Street readers who want to make sense of what′s happening on Wall Street, and better understand how we got here and what we need to know to in days to come. Written by seasoned financial writer Dave Kansas, this official Wall Street Journal guide will be filled with practical information, revealing what the crisis means for reader′s financial lives, and what steps they should be taking now to inform and protect themselves. More

Management Cases, Revised Edition

Peter F. Drucker

Management Cases, Revised Edition

Published: December 30, 2008

The companion to Drucker's seminal work Management, completely revised and updated

Management Cases, Revised Edition is a collection of thought-provoking case studies—each a timeless representative of a challenge that all managers will face at some point in their careers. Longtime Drucker colleague, collaborator, and eminent management professor Joseph A. Maciariello has organized the material to be used in conjunction with Management, Revised Edition, making the book particularly useful in undergraduate, MBA, and executive education classrooms.

It contains fifteen completely new cases written especially for this edition plus another thirty-five revised and updated cases, ensuring that the book provides comprehensive coverage of the most important management dilemmas and most timeless leadership wisdom. An essential resource for business students and working professionals alike, the book will help readers test and hone their management skills. More

The Boomer’s Guide to a Great Retirement

Jonathan D. Pond

The Boomer’s Guide to a Great Retirement

You Can Do It!

Published: December 30, 2008

PBS financial expert Jonathan D. Pond has helped millions of Americans get their personal finances in order. If you're worried about the state of your retirement, he'll show you:

  • Why not to believe the scary misinformation put forth by the media and the finance industry
  • How you can get yourself in shape for retirement, regardless of your salary level or how early you started saving
  • Why taking your Social Security distributions at the earliest possible age may not be the best move
  • And much more!
More

Mind Set!

John Naisbitt

Mind Set!

Eleven Ways to Change the Way You See—and Create—the Future

Published: December 23, 2008

In his seminal works Megatrends and Megatrends 2000, John Naisbitt proved himself one of the most far-sighted and accurate observers of our fast-changing world.

Mind Set! goes beyond that by disclosing the secret of forecasting. Naisbitt gives away the keys to the kingdom, opening the door to the insights that let him understand today's world and see the opportunities of tomorrow. He selects his most effective tools, 11 Mindsets, and applies them by guiding the reader through the five forces that will dominate the next decades of the twenty-first century.

Illustrated by stories about Galileo and Einstein to today's icons and rebels in business, science, and sports, Mind Set! opens your eyes to see beyond media headlines, political slogans, and personal opinions to select and judge what will form the pictures of the future. More

Punching In

Alex Frankel

Punching In

One Man’s Undercover Adventures on the Front Lines of America’s Best-Known Companies

Published: November 18, 2008

During a two-year urban adventure through the world of commerce, journalist Alex Frankel proudly wore the brown uniform of the UPS driver, folded endless stacks of T-shirts at Gap, brewed espressos for the hordes at Starbucks, interviewed (but failed to get hired) at Whole Foods, enrolled in management training at Enterprise Rent-A-Car, and sold iPods at the Apple Store.

In this lively and entertaining narrative, Frankel takes readers on a personal journey into the land of front-line employees to discover why some workers are so eager to drink the corporate Kool-Aid and which companies know how to serve it up best. More

Money for Nothing

Edward Ugel

Money for Nothing

One Man’s Journey through the Dark Side of Lottery Millions

Published: September 23, 2008

For the better part of a decade, Edward Ugel spent his time closing deals with lottery winners, making a lucrative and legitimate—if sometimes not-so-nice—living by taking advantage of their weaknesses . . . weaknesses that, as a gambler himself, he knew all too well.

In Money for Nothing, he explores the captivating world of lottery winners and shows us how lotteries and gambling have become deeply inscribed in every aspect of American life, shaping our image of success and good fortune. Money for Nothing is a witty, wise, and often outrageously funny account of high expectations and easy money. More

The Clean Tech Revolution

Ron Pernick & Clint Wilder

The Clean Tech Revolution

Discover the Top Trends, Technologies, and Companies to Watch

Published: September 16, 2008

Newly revised with the latest market trends and growth opportunities

In The Clean Tech Revolution, authors Ron Pernick and Clint Wilder identify the major forces that have pushed clean tech from back-to-the-earth utopian dream to its current revolution among the inner circles of corporate boardrooms, on Wall Street trading floors, and in government offices around the globe. By highlighting eight major clean-tech sectors—solar energy, wind power, biofuels and biomaterials, green buildings, personal transportation, the smart grid, mobile applications, and water filtration—they uncover how investors, entrepreneurs, and individuals can profit from this next wave of technological innovation. Pernick and Wilder shine the spotlight on the winners among technologies, companies, and regions that are likely to reap the greatest benefits from clean tech—and they show you why the time to act is now. More

King of the Club

Charles Gasparino

King of the Club

Richard Grasso and the Survival of the New York Stock Exchange

Published: September 16, 2008

Rags-to-riches stories abound in American lore, but even Horatio Alger would have been hard-pressed to write one as powerful as Richard Grasso's: the son of a working-class family whose childhood dream was to become a cop. He grew up in New York City's outer boroughs, far removed from the marble halls, expensive suits, and imported cigars of the New York Stock Exchange. Here is the riveting story of how he rose to become the most influential CEO in the Exchange's history. Minus the tony upbringing, affluent prep schools, or inside connections that were de rigueur for top Wall Street players, Grasso would master the subtle deal-making and politics necessary to succeed in the most competitive business on Earth. But despite his successes, Grasso would soon sow the seeds of his own downfall, an event that would change the Exchange forever.

The King of the Club paperback edition, featuring a full update on the story, chronicles the amazing rise, fall, and possible rise again of Richard Grasso, and also tells the modern history of the all-powerful institution that he came to symbolize: The New York Stock Exchange. More

Revolt in the Boardroom

Alan Murray

Revolt in the Boardroom

The New Rules of Power in Corporate America

Published: August 19, 2008

Throughout the 20th century, American corporations were governed by autocratic, almost unaccountable chief executives. Their word was law, and the only check on their power was a board of directors composed of their friends and allies. Then, in a stunning reversal, a momentous series of firings deposed the heads of some of the world's best-known companies.

In Revolt in the Boardroom, Alan Murray examines the new world of corporate power. Using the access afforded to him by his influential Wall Street Journal column, Murray tells the story of three seminal board revolts: the now-famous Hewlett-Packard drama, the ousting of Boeing's Harry Stonecipher, and the deposing of one of the world's most autocratic executives, Hank Greenberg, from AIG. More

The Greatness Guide

Robin Sharma

The Greatness Guide

101 Lessons for Making What’s Good at Work and in Life Even Better

Published: August 19, 2008

Each one of us is called to greatness. We can have a significant impact on the world around us—if we so choose. If you are looking to craft an extraordinary life, The Greatness Guide is the powerful and practical handbook that will inspire you. Passionate, provocative, and full of big ideas that will challenge and transform, The Greatness Guide is one of those rare books that will release your potential and awaken your best self.

Make the leap today and learn what the best do to become even better. The Greatness Guide will show you exactly how to experience remarkable results in business and in life. The Greatness Guide will help you discover the personal practices of truly successful people, learn powerful tools for achieving work-life balance, and get to your highest potential, fast. More

Guerrilla P.R. 2.0

Michael Levine

Guerrilla P.R. 2.0

Wage an Effective Publicity Campaign without Going Broke

Published: August 12, 2008

The world's most widely used and seminal introduction to public relations—now fully revised and updated for the 21st century with online strategies that work

Every Fortune 500 corporation, movie star, and scandal queen knows that a good publicist is essential to building success and maintaining public support. But if you're a small business owner, an entrepreneur, or an undercapitalized beginner seeking an edge in a highly competitive arena, it's unlikely that you have your own high-powered publicist.

Guerrilla P.R. 2.0 offers all the resources necessary to mount your own campaign and get the media exposure you need. In clear and concise language, Michael Levine, one of the top public relations counselors in the country, reveals the same procedures he uses every day to get press on major stars—and how those strategies can be utilized on little or no budget. You'll learn how to think like a publicist and map out the perfect strategy for success. More

The Age of Abundance

Brink Lindsey

The Age of Abundance

How Prosperity Transformed America’s Politics and Culture

Published: July 22, 2008

Until the 1950s, the struggle to feed, clothe, and employ the nation drove most of American political life. From slavery to the New Deal, political parties organized around economic interests and engaged in fervent debate over the best allocation of agonizingly scarce resources. But with the explosion of the nation's economy in the years after World War II, a new set of needs began to emerge—a search for meaning and self-expression on one side, and a quest for stability and a return to traditional values on the other.

In The Age of Abundance, Brink Lindsey offers a bold reinterpretation of the latter half of the twentieth century. In this sweeping history of postwar America, the tumult of racial and gender politics, the rise of the counterculture, and the conservative revolution of the 1980s and 1990s are portrayed in an entirely new light. Readers will learn how and why the contemporary ideologies of left and right emerged in response to the novel challenges of mass prosperity.

The political ideas that created the culture wars, however, have now grown obsolete. As the Washington Post aptly summarized Lindsey's take on the contradictions of American politics, "Republicans want to go home to the United States of the 1950s while Democrats want to work there." Struggling to replace today's stale conflicts is a new consensus that mixes the social freedom of the left with the economic freedom of the right into a potentially powerful ethos of libertarianism. The Age of Abundance reveals the secret formula of this remarkable alchemy. The book is a breathtaking reevaluation of our recent past—and will change the way we think about the future. More

The Essential Drucker

Peter F. Drucker

The Essential Drucker

The Best of Sixty Years of Peter Drucker’s Essential Writings on Management

Published: July 22, 2008

Father of modern management, social commentator, and preeminent business philosopher, Peter F. Drucker analyzed economics and society for more than sixty years. Now for readers everywhere who are concerned with the ways that management practices and principles affect the performance of organizations, individuals, and society, there is The Essential Drucker—an invaluable compilation of essential materials from the works of a management legend.

Containing twenty-six core selections, The Essential Drucker covers the basic principles and concerns of management and its problems, challenges, and opportunities, giving managers, executives, and professionals the tools to perform the tasks that the economy and society of tomorrow will demand of them. More

Mr. Lincoln’s T-Mails

Tom Wheeler

Mr. Lincoln’s T-Mails

How Abraham Lincoln Used the Telegraph to Win the Civil War

Published: January 22, 2008

Abraham Lincoln's two great legacies to history—his extraordinary power as a writer and his leadership during the Civil War—come together in this close study of the President's use of the telegraph. Invented less than two decades before he entered office, the telegraph came into its own during the Civil War. In a jewel–box of historical writing, Wheeler captures Lincoln as he adapted his folksy rhetorical style to the telegraph, creating an intimate bond with his generals that would ultimately help win the war. More

The Hard Truth About Soft Skills

Peggy Klaus

The Hard Truth About Soft Skills

Workplace Lessons Smart People Wish They’d Learned Sooner

Published: January 22, 2008

What's the hard truth? Soft skills get little respect but will make or break your career. Master your soft skills and really get ahead at work!

Fortune 500 coach Peggy Klaus encounters individuals every day who excel at their jobs but aren't getting where they want to go. It's rarely a shortfall in technical expertise that limits their careers, but rather a shortcoming in their social, communication, and self-management behaviors. In The Hard Truth About Soft Skills Klaus delivers practical tools and techniques for mastering soft skills across the career spectrum. She shows how to:

  • manage your workload
  • handle the critics
  • develop and promote your personal brand
  • navigate office politics
  • lead the troops
  • and much more!

Klaus reveals why soft skills are often ignored, while bringing their importance to life in her trademark style—straightforward, humorous, and motivating. Perfect for readers at all professional stages—from those who are just starting out to seasoned executives—this book is essential reading for anyone who wants to take his or her career to the next level. More

Change or Die

Alan Deutschman

Change or Die

The Three Keys to Change at Work and in Life

Published: December 26, 2007

Change or Die. What if you were given that choice? If you didn't, your time would end soon—a lot sooner than it had to. Could you change when change matters most?

This is the question Alan Deutschman poses in Change or Die, which began as a sensational cover story by the same title for Fast Company. Deutschman concludes that although we all have the ability to change our behavior, we rarely ever do. From patients suffering from heart disease to repeat offenders in the criminal justice system to companies trapped in the mold of unsuccessful business practices, many of us could prevent ominous outcomes by simply changing our mindset.

A powerful book with universal appeal, Change or Die deconstructs and debunks age-old myths about change and empowers us with three critical keys—relate, repeat, and reframe—to help us make important positive changes in our lives. Explaining breakthrough research and progressive ideas from a wide selection of leaders in medicine, science, and business (including Dr. Dean Ornish, Mimi Silbert of the Delancey Street Foundation, Bill Gates, Daniel Boulud, and many others), Deutschman demonstrates how anyone can achieve lasting, revolutionary changes that are positive, attainable, and absolutely vital. More

Overcoming Underearning(R)

Barbara Stanny

Overcoming Underearning(R)

A Five-Step Plan to a Richer Life

Published: November 20, 2007

When it comes to money, are you controlled by fear?
Do you underestimate your worth?
Are you ready to go to the next level, but can't seem to get there?

If you answered yes to any of these questions, you may be an underearner. Underearners are self-saboteurs who don't live up to their earnings potential, says Barbara Stanny, a financial educator, motivational speaker, and career counselor. Whether they make $10 an hour or six figures a year, they tend to live paycheck to paycheck, are often in debt, and have a high tolerance for low pay. Ironically, many work incredibly hard. The good news is that underearning is a self-imposed condition. By focusing on overcoming it, underearners will not only earn what they deserve, but live a richer life. With techniques and exercises that have helped thousands of people, Stanny teaches five essential steps to financial independence and brings a message of empowerment to all those who chronically undervalue themselves. More

Quiet Leadership

David Rock

Quiet Leadership

Six Steps to Transforming Performance at Work

Published: October 16, 2007

Improving the performance of your employees involves one of the hardest challenges in the known universe: changing the way they think. In constant demand as a coach, speaker, and consultant to companies around the world, David Rock has proven that the secret to leading people (and living and working with them) is found in the space between their ears. "If people are being paid to think," he writes, "isn't it time the business world found out what the thing doing the work, the brain, is all about?" Supported by the latest groundbreaking research, Quiet Leadership provides a brain-based approach that will help busy leaders, executives, and managers improve their own and their colleagues' performance. Rock offers a practical, six-step guide to making permanent workplace performance change by unleashing higher productivity, new levels of morale, and greater job satisfaction. More

Leaving Microsoft to Change the World

John Wood

Leaving Microsoft to Change the World

An Entrepreneur’s Odyssey to Educate the World’s Children

Published: September 4, 2007

John Wood discovered his passion, his greatest success, and his life's work not at business school or helping lead Microsoft's charge into Asia in the 1990s but on a soul-searching trip to the Himalayas. He made the difficult decision to walk away from his lucrative career to create Room to Read, a nonprofit organization that promotes education across the developing world. By the end of 2007, the organization will have established over 5,000 libraries and 400 schools, and awarded long-term scholarships to more than 3,000 girls, giving more than one million children the lifelong gift of education.

If you have ever pondered abandoning your desk job for an adventure and an opportunity to give back, Wood's story will inspire you. He offers a vivid, emotional, and absorbing tale of how to take the lessons learned at a hard-charging company like Microsoft and apply them to the world's most pressing social problems. More

Confessions of a Wall Street Analyst

Daniel Reingold & Jennifer Reingold

Confessions of a Wall Street Analyst

A True Story of Inside Information and Corruption in the Stock Market

Published: May 29, 2007

Here is the true story of a top Wall Street player's transformation from a straight-arrow believer to a jaded cynic, who reveals how Wall Street's insider game is really played.

Dan Reingold was a top Wall Street analyst for fourteen years and Salomon Smith Barney analyst Jack Grubman's chief competitor in the red-hot sector of telecom. Reingold was part of the "Street" and believed in it.

But in this action-packed, highly personal memoir written with accomplished Fast Company senior writer Jennifer Reingold the author describes how his enthusiasm gave way to disgust as he learned how deeply corrupted Wall Street and much of corporate America had become during the roaring stock market bubble of the 1990s.

Confessions of a Wall Street Analyst provides a front-row seat at one of the most dramatic -- and ultimately tragic -- periods in financial history. Reingold recounts his introduction to the world of Wall Street leaks and secret deal-making; his experiences with corporate fraud; and Wall Street's alarming penchant for lavish spending and multimillion-dollar pay packages.

Reingold spars with arch rival Grubman; fends off intense pressures from Wall Street bankers and corporate CEOs; and is wooed by Morgan Stanley's CEO, John Mack, and CSFB's über-banker Frank Quattrone.

Reingold describes instances in which confidential deals are whispered days before their official announcement. He recalls the moment he learns that Bernie Ebbers's WorldCom was massively cooking its books. And he is shocked to have been an unwitting catalyst for a series of sexually explicit e-mails that would rock Wall Street; bring Jack Grubman to his knees; and contribute to the stepping aside of Grubman's boss, Citigroup CEO Sandy Weill.

Some of Reingold's stories are outrageous, others hilarious, and many are simply absurd. But, together, they provide a sobering exposé of Wall Street: a jungle of greed and ego, a place brimming with conflicts and inside information, and a business absurdly out of touch with the Main Street it claims to serve.

He shows how government investigators, headlines notwithstanding, never got to the heart of the ethical and legal transgressions of the era. And how they completely overlooked Wall Street's pervasive use of inside information, leaving investors -- even sophisticated professionals -- cheated. The book ends with a series of important policy recommendations to clean up the investing business.

In the tradition of Liar's Poker and Den of Thieves, Confessions of a Wall Street Analyst is a no-holds-barred insider's account that will open the eyes of every investor. More

Leaders

Warren G. Bennis & Burt Nanus

Leaders

Strategies for Taking Charge

Published: May 22, 2007

In this illuminating study of corporate America's most critical issue—leadership—world-renowned leadership guru Warren Bennis and his co-author Burt Nanus reveal the four key principles every manager should know: Attention Through Vision, Meaning Through Communication, Trust Through Positioning, and The Deployment of Self.

In this age of "process", with downsizing and restructuring affecting many workplaces, companies have fallen trap to lack of communication and distrust, and vision and leadership are needed more than ever before. The wisdom and insight in Leaders addresses this need. It is an indispensable source of guidance all readers will appreciate, whether they're running a small department or in charge of an entire corporation. More

Alpha Dogs

Donna Fenn

Alpha Dogs

How Your Small Business Can Become a Leader of the Pack

Published: May 8, 2007

Outsmart your competitors, leap to the head of the pack, and become an alpha dog!

How does an average company distinguish itself in the marketplace, generate higher sales than its competitors, and earn the lasting loyalty of customers and employees?

Alpha Dogs tells the inspiring stories of savvy entrepreneurs who discovered the perfect formula and rose to the top. In her personal and probing style, Donna Fenn, a twenty-year veteran of Inc. magazine, introduces eight men and women who share their hard-earned insights and practical tips—from Chris Zane, whose retail bike shop has perfected the art of customer service, to Deb Weidenhamer, who transformed a sleepy auction house with her innovative use of technology. Alpha Dogs is a practical guidebook for every current and aspiring self-starter who wants to stand out and succeed. More

100 Bullshit Jobs...And How to Get Them

Stanley Bing

100 Bullshit Jobs...And How to Get Them

Published: April 24, 2007

The scholarly discipline of Bullshit Studies has blossomed in the last several years, fertilized by a number of critical works on the subject and the growing importance of the issue across a wide range of professions. Now, best-selling author and lifelong practitioner Stanley Bing enters the field with a comprehensive look at the many attractive jobs now available to those who are serious about their bullshit and prepared to dedicate their working life to it.

What, Bing inquires, do a feng shui consultant, new media executive, wine steward, department store greeter, and Vice President of the United States have in common? What, too, are the actual duties performed by a McKinsey consultant? Other than sitting around making people nervous? Could that possibly be his core function? Likewise, what does an aromatherapist actually do, per se? Sniff things and rub them on people, for big fragrant bucks? Is that all?

The answer in all cases is "Yes." They all have bullshit jobs.

These few, of course, are just the beginning. Across the length and breadth of this shrinking globe, skillful bullshit artists have secured pleasant, lucrative employment, and are enjoying themselves more than you are. In virtually every occupation, from Advertising to Yoga Franchising, lucky individuals who "work" in these coveted positions enjoy the best lives imaginable -- they are paid well, they rarely break a sweat, and their professions are highly respected, because nobody really knows what they do.

At once funny, useful, and tolerably philosophical, this groundbreaking work takes a close look at 100 bullshit jobs -- the money they bring with them, the actual tasks and activities involved (if any), and famous and successful examples of each position, who will provide the neophyte with inspiration. Most crucially, Bing goes on to offer what others so far have not--a clear, concise strategy to help job-seekers at every level reach for that brass ring, knowing full well that it may be attached to the nose of a bull. More

E-Myth Mastery

Michael E. Gerber

E-Myth Mastery

The Seven Essential Disciplines for Building a World Class Company

Published: February 20, 2007

The bestselling author of phenomenally successful and continually vital The E-Myth Revisited presents the next big step in entrepreneurial management and leadership with E-Myth Mastery.

A practical, real-world program that is implemented real-time into your business, Gerber begins by engaging the reader in understanding why the entrepreneur is so critical to the success of any enterprise, no matter how small or large it may be, and why the mindset of an entrepreneur is so integral to the operating reality of the organization, of the small business, and the enterprise. He then covers seven essential skills:

  • Leadership
  • Marketing
  • Money
  • Management
  • Lead Conversion
  • Lead Generation
  • Client Fulfilment

Each of these seven skills is presented through a specific training module with corresponding tests and exercises that explain the content and principles to be learned, provide case studies and examples, as well as worksheets for applying those ideas to the business. Gerber ties it all together by helping readers put the pieces together in an E-Myth Business, an E-Myth Practice and an E-Myth Enterprise.

This is the book that will show you the difference between being an entrepreneur versus doing a job, how to get money when the bank won't give it to you, how to expand your customer base when big business moves in down the street, how to develop the best people when you can't afford to pay them competitive wages, how to increase the predictability of what your business is able to promise, and then how to keep that promise, every single time, no matter where you are or what you're doing.

Mastery is a business development program that helps you turn your company into a world-class operation...into a turn-key money machine! More

The Flight of the Creative Class

Richard Florida

The Flight of the Creative Class

The New Global Competition for Talent

Published: February 20, 2007

The most valued workers today are what the economist Richard Florida calls the Creative Class, skilled individuals ranging from money managers to make–up artists, software programmers to steady–cam operators who are in constant demand around the world. Florida's bestselling The Rise of the Creative Class identified these workers as the source of economic revitalization in American cities. In that book, he shows that investment in technology and a civic culture of tolerance (most–often marked by the presence of a large gay community) are the key ingredients to attracting and maintaining a local creative class. In The Flight of the Creative Class, Florida expands his research to cover the global competition to attract the Creative Class. The United States was, up until 2002, the unparalleled leader in creative capital. But several key events––the Bush administrations emphasis on smokestack industries, heightened security concerns after 9/11 and the growing cultural divide between conservatives and liberals––have put the US at a substantial dis–advantage. More

Get Back in the Box

Douglas Rushkoff

Get Back in the Box

How Being Great at What You Do Is Great for Business

Published: January 30, 2007

Douglas Rushkoff was one of the first social commentators to identify the new culture around the internet. He has spent nearly a decade advising companies on the ways they can re-orient their businesses to the transformations the internet has caused. Through his speaking and consulting, Rushkoff has discovered an important and unrecognized shift in American business. Too many companies are panicked and operating in survival mode when the worst of the crisis has already passed.

Likening the internet transformation to the intellectual and technological ferment of the Enlightment, Rushkoff suggests we have a remarkable opportunity to re-integrate our new perspective with the work we actually do. Instead of running around trying to "think out of the box," Rushkoff demonstrates, now is the time to "get back in the box" and improve the way we do our jobs, run our operations and drive innovation from the ground up.

Combining stories gleaned from his consulting with a thrilling tour of history's dramatic moments and clever readings of cultural shift we've just experienced, Rushkoff offers a compelling vision of the simple and effective ways businesses can re-invigorate themselves. More

influence

Robert B. Cialdini, Phd

influence

The Psychology of Persuasion

Published: December 26, 2006

Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.

You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success. More

How to Talk So People Listen

Sonya Hamlin

How to Talk So People Listen

Connecting in Today’s Workplace

Published: December 12, 2006

At a time when it's harder than ever to get and keep people's attention, we could all use some help. Enter Sonya Hamlin, author of the now classic How to Talk So People Listen (1988), and one of the country's leading communication experts. In this revised and updated edition, Sonya Hamlin, arguably America's leading communication expert, shows us how to successfully capture people's attention so that they listen, understand, and are persuaded by your message –– especially in the plugged–in, fast–paced, visually–driven atmosphere that is today's workplace.

Whether making a presentation to a large audience or dealing one–on–one with a client or colleague, or communicating by E–mail, Hamlin teaches us that one of the keys to making people listen is to think about and respond to what motivates them – namely, self–interest. She then provides tools to assess others' self–interest and use it to get them to listen to your message. Hamlin also explains how to capitalize on the latest visual aids we have at our disposal today. We learn to determine what information needs or lends itself to visual presentation, and how to make visuals active, so that they serve as an extension of the speaker. In HOW TO TALK SO PEOPLE LISTEN, you'll also find practical information on how to understand your audience, how to encourage your listeners to trust you, and how to be yourself when you're on the podium. More

Executive Intelligence

Justin Menkes

Executive Intelligence

What All Great Leaders Have

Published: November 28, 2006

The final word on what traits make for highly successful managers—and a detailed explanation of how to identify potential standout performers.

Executive Intelligence is about the substance behind great leadership. Inspired by the work of Peter Drucker and Jim Collins, Justin Menkes set out to isolate the qualities that make for the 'right' people. Drawing on his background in psychology and bolstered by interviews with accomplished CEOs, Menkes paints the portrait of the ideal executive.

In a sense, Menkes's work reveals an executive IQ—the cognitive skills necessary in order to excel in senior management positions. Star leaders readily differentiate primary priorities from secondary concerns; they identify flawed assumptions; they anticipate the different needs of various stakeholders and how they might conflict with one another; and they recognise the underlying agendas of individuals in complex exchanges.

Weaving together research, interviews and the results of his own proprietary testing, Menkes exposes one of the great fallacies of corporate life, that hiring and promotion are conducted on a systematic or scientific basis that allows the most accomplished to rise to their levels of optimal responsibility.

Finally, Menkes is a passionate advocate for finding and employing the most talented people, especially those who may have been held back by external assumptions. More

Winning: The Answers

Jack Welch & Suzy Welch

Winning: The Answers

Confronting 74 of the Toughest Questions in Business Today

Published: October 31, 2006

In Winning, their 2005 international bestseller, Jack and Suzy Welch created a rare document, both a philosophical treatise on fundamental business practices and a gritty how-to manual, all of it delivered with Jack's trademark candor and can-do optimism. It seemed as if "no other management book," in the words of legendary investor Warren E. Buffett, would "ever be needed."

Instead, Winning uncovered an insatiable thirst to talk about work. Since the book's publication, the Welches have received literally thousands of questions from college students and seasoned professionals alike, on subjects ranging from leadership and global competition to tough bosses and building teamwork. Indeed, questions about virtually every business and career challenge have poured in—some familiar, others surprising, many urgent and probing, and all of them powerfully real.

Winning: The Answers takes on the most relevant of these questions, and in doing so, its candid, hard-hitting responses expand and extend the conversation Jack and Suzy Welch began with Winning. It is a dialogue that is sure to be both compelling and immensely useful to anyone and everyone engaged in the vital work of helping an organization grow and thrive. More

Reengineering the Corporation

Michael Hammer & James Champy

Reengineering the Corporation

A Manifesto for Business Revolution

Published: October 10, 2006

The most successful business book of the last decade, Reengineering the Corporation is the pioneering work on the most important topic in business today: achieving dramatic performance improvements. This book leads readers through the radical redesign of a company's processes, organization, and culture to achieve a quantum leap in performance.

Michael Hammer and James Champy have updated and revised their milestone work for the New Economy they helped to create—promising to help corporations save hundreds of millions of dollars more, raise their customer satisfaction still higher, and grow ever more nimble in the years to come. More

The Practice of Management

Peter F. Drucker

The Practice of Management

Published: October 3, 2006

A classic since its publication in 1954, The Practice of Management was the first book to look at management as a whole and being a manager as a separate responsibility. The Practice of Management created the discipline of modern management practices. Readable, fundamental, and basic, it remains an essential book for students, aspiring managers, and seasoned professionals. More

managing for results

Peter F. Drucker

managing for results

Published: October 3, 2006

The effective business, Peter Drucker observes, focuses on opportunities rather than problems. How this focus is achieved in order to make the organization prosper and grow is the subject of this companion to his classic work, The Practice of Management. Managing for Results shows what the executive decision maker must do to move his enterprise forward. Drucker again employs his particular genius for breaking through conventional outlooks and opening up new perspectives for profits and growth. More

Launch It!

Molly Miller-Davidson, Joanne Stone-Geier, & Michael B. Levinson

Launch It!

How to Turn Good Ideas Into Great Products That Sell

Published: September 5, 2006

Managing in Turbulent Times

Peter F. Drucker

Managing in Turbulent Times

Published: July 3, 2006

This book, the author explains, "is concerned with action rather than understanding, with decisions rather than analysis." It deals with the strategies needed to transform rapid changes into opportunities, to turn the threat of change into productive and profitable action that contributes positively to our society, the economy, and the individual. More

Flawless Execution

James D. Murphy

Flawless Execution

Use the Techniques and Systems of America’s Fighter Pilots to Perform at Your Peak and Win the Battles of the Business World

Published: May 23, 2006

Your business can take a lesson from the American military's fighter pilots. At Mach 2, the instrument panel of an F-15 is screaming out information, the horizon is a blur, the wingman is occupied, the jet is hanging on the edge -- and yet fighter pilots routinely handle the stress. It's not much different in today's unforgiving business world. One slipup and your company is bankrupt before your employees know what hit them.

What works on the squadron level for F-15 pilots will also work for your marketing team, sales force, or research and development group. By analyzing the work environment and attacking its centers of gravity in parallel, you'll begin to utilize the Plan-Brief-Execute-Debrief-Win cycle that will rapidly impact your business's future success. U.S. fighter squadrons have been using this program for nearly fifty years to reduce their mistake rate, cut casualties and equipment losses, and rack up an envious victory record. Now, with Flawless Execution, your business can too. More

Innovation and Entrepreneurship

Peter F. Drucker

Innovation and Entrepreneurship

Published: May 9, 2006

Peter Drucker's classic book on innovation and entrepreneurship

This is the first book to present innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. Superbly practical, Innovation and Entrepreneurship explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy. More

Managing the Non-profit Organization

Peter F. Drucker

Managing the Non-profit Organization

Principles and Practices

Published: May 9, 2006

The groundbreaking and premier work on nonprofit organizations

The nonprofit sector is growing rapidly, creating a major need for expert advice on how to manage these organizations effectively. Management legend Peter Drucker provides excellent examples and explanations of mission, leadership, resources, marketing, goals, and much more. Interviews with nine experts also address key issues in this booming sector. More

Sun Tzu Was a Sissy

Stanley Bing

Sun Tzu Was a Sissy

Conquer Your Enemies, Promote Your Friends, and Wage the Real Art of War

Published: April 11, 2006

We live in a vicious, highly competitive workplace environment, and things aren't getting any better. Jobs are few and far between, and people aren't any nicer now than they were when Ghengis Khan ran around in big furs killing people in unfriendly acquisitions. For thousands of years, people have been reading the writings of the deeply wise, but also extremely dead Chinese philosopher Sun Tzu, who was perhaps the first to look on the waging of war as a strategic art that could be taught to people who wished to be warlords and other kinds of senior managers.

In a nutshell, Sun Tzu taught that readiness is all, that knowledge of oneself and the enemy was the foundation of strength and that those who fight best are those who are prepared and wise enough not to fight at all. Unfortunately, in the current day, this approach is pretty much horse hockey, a fact that has not been recognized by the bloated, tree-hugging Sun Tzu industry, which churns out mushy-gushy pseudo-philosophy for business school types who want to make war and keep their hands clean.

Sun Tzu was a Sissy will transcend all those efforts and teach the reader how to make war, win and enjoy the plunder in the real world, where those who do not kick, gouge and grab are left behind at the table to pay the tab. Students of Bing will be taught how to plan and execute battles that hurt other people a lot, and advance their flags and those of their friends, if possible. All military strategies will be explored, from mustering, equipping, organizing, plotting, scheming, rampaging, squashing and reaping spoils.

Every other book on the Art of War bows low to Sun Tzu. We're going to tell him to get lost and inform our readers how real war is currently conducted on the battlefield of life. More

Breaking the Bamboo Ceiling

Jane Hyun

Breaking the Bamboo Ceiling

Career Strategies for Asians

Published: April 11, 2006

The popular media often portrays Asian Americans as highly educatedand successful individuals—the "Model Minority."

As the ethnic minority with the largest percentage of college graduates, many Asian Americans do enter the professional workforce. However, many of them seem to stall in their careers and never make it to the corner offices.

Leading executive coach Jane Hyun explores how traditional Asian values can be at odds with Western corporate culture. By using anecdotes, case studies, and exercises, Hyun offers practical solutions for resolving misunderstandings and overcoming challenges in an increasingly multicultural workplace. This timely book explains how companies will benefit from discovering and supporting the talents of their Asian employees and shows Asians how to leverage their strengths to break through the bamboo ceiling. More

Mr. China

Tim Clissold

Mr. China

A Memoir

Published: February 28, 2006

Mr. China tells the rollicking story of a young man who goes to China with the misguided notion that he will help bring the Chinese into the modern world, only to be schooled by the most resourceful and creative operators he would ever meet. Part memoir, part parable, Mr. China is one man's coming-of-age story where he learns to respect and admire the nation he sought to conquer. More

The Intelligent Investor Rev Ed.

Benjamin Graham

The Intelligent Investor Rev Ed.

Published: February 21, 2006

More than one million hardcovers sold
Now available for the first time in paperback!

The Classic Text Annotated to Update Graham's Timeless Wisdom for Today's Market Conditions

The greatest investment advisor of the twentieth century, Benjamin Graham taught and inspired people worldwide. Graham's philosophy of "value investing" -- which shields investors from substantial error and teaches them to develop long-term strategies -- has made The Intelligent Investor the stock market bible ever since its original publication in 1949.

Over the years, market developments have proven the wisdom of Graham's strategies. While preserving the integrity of Graham's original text, this revised edition includes updated commentary by noted financial journalist Jason Zweig, whose perspective incorporates the realities of today's market, draws parallels between Graham's examples and today's financial headlines, and gives readers a more thorough understanding of how to apply Graham's principles.

Vital and indispensable, this HarperBusiness Essentials edition of The Intelligent Investor is the most important book you will ever read on how to reach your financial goals. More

In Search of Excellence

Thomas J. Peters & Robert H. Waterman, Jr.

In Search of Excellence

Lessons from America’s Best-Run Companies

Published: February 7, 2006

The "Greatest Business Book of All Time" (Bloomsbury UK), In Search of Excellence has long been a must-have for the boardroom, business school, and bedside table.

Based on a study of forty-three of America's best-run companies from a diverse array of business sectors, In Search of Excellence describes eight basic principles of management -- action-stimulating, people-oriented, profit-maximizing practices -- that made these organizations successful.

Joining the HarperBusiness Essentials series, this phenomenal bestseller features a new Authors' Note, and reintroduces these vital principles in an accessible and practical way for today's management reader. More

The HP Way

David Packard

The HP Way

How Bill Hewlett and I Built Our Company

Published: January 3, 2006

Much more personal than standard corporate histories, David Packard's The HP Way provides insights into managing and motivating people and inspiration for would–be entrepreneurs. This bestselling classic joins the Collins Business Essentials line–up with a new Note from Steve Jobs.

From a one–car–garage company to a multibillion–dollar industry, the rise of Hewlett–Packard is an extraordinary tale of vision, innovation and hard work. Conceived in 1939, Hewlett–Packard earned success not only as a result of its engineering know–how and cutting–edge product ideas, but also because of the unique management style it developed – a way of doing things called 'the HP way'.

Decades before today's creative management trends, Hewlett–Packard invented such strategies as 'walk–around management', 'flextime', and 'quality cycles'. Always sensitive to the needs of its customers and responsive to employee input, Hewlett–Packard earned massive steady growth that far outshone its competitors' vacillating fortunes, even with radically different products from those responsible for its initial boom.

For entrepreneurs and managers alike, the wisdom found in these pages is invaluable if they want their businesses to gain steady growth and consistent success. More

Direct from Dell

Michael Dell & Catherine Fredman

Direct from Dell

Strategies that Revolutionized an Industry

Published: January 3, 2006

At nineteen, Michael Dell started his company as a freshman at the University of Texas with $1,000 and has since built an industry powerhouse. As Dell journeys through his childhood adventures, ups and downs, and mistakes made along the way, he reflects on invaluable lessons learned.

Michael Dell's revolutionary insight has allowed him to persevere against all odds, and Direct from Dell contains valuable information for any business leader. His strategies will show you effective ways to grow your business and will help you save time on costly mistakes by following his direct model for success. More

The Big Bing

Stanley Bing

The Big Bing

Black Holes of Time Management, Gaseous Executive Bodies, Exploding Careers, and Other Theories on the Origins of the Business Universe

Published: January 3, 2006

A corporate mole's-eye view of the society in which we all live and toil, creating one of the most entertaining, thought provoking, and just plain funny bodies of work in contemporary letters.

Stanley Bing knows whereof he speaks. He has lived the last two decades working inside a gigantic multinational corporation, kicking and screaming all the way up the ladder. He has seen it all -- mergers, acquisitions, layoffs, the death of the three-martini lunch -- and has himself been painfully re-engineered a number of times. He has eaten and drunk way too much, stayed in hotels far too good for him, waited for limousines in the pouring rain, and enjoyed it all. Sort of. Most importantly, Bing has seen management at its best and worst, and has practiced both as he made the transition from an inexperienced player who hated pompous senior management to a polished strategist who kind of sees its point of view now and then.

In one essential volume, here is all you need to know to master your career, your life, and when necessary, other weaker life forms. More

A Term at the Fed

Laurence H. Meyer

A Term at the Fed

An Insider’s View

Published: January 3, 2006

As a governor of the Federal Reserve Board from 1996 to 2002, Laurence H. Meyer helped make the economic policies that steered the United States through some of the wildest and most tumultuous times in its recent history. Now, in A Term at the Fed, Governor Meyer provides an insider's view of the Fed, the decisions that affected both the U.S. and world economies, and the challenges inherent in using monetary policy to guide the economy.

When Governor Meyer was appointed by President Clinton to serve on the Federal Reserve Board of Governors in 1996, the United States was entering one of the most prosperous periods in its history. It was the time of "irrational exuberance" and the fabled New Economy. Soon, however, the economy was tested by the Asian financial crisis, the Russian default and devaluation, the collapse of Long-Term Capital Management, the bursting of America's stock bubble, and the terrorist attacks of 9/11.

In what amounts to a definitive playbook of monetary policy, Meyer now relives the Fed's closed-door debates -- debates that questioned how monetary policy should adapt to the possibility of a New Economy, how the Fed should respond to soaring equity prices, and whether the Fed should broker the controversial private sector bailout of LTCM, among other issues. Meyer deftly weaves these issues with firsthand stories about the personalities involved, from Fed Chairman Alan Greenspan to the various staffers, governors, politicians, and reporters that populate the world of the Fed.

Since the end of his term, Meyer has continued to watch the Fed and the world economy. He believes that we are witnessing a repetition of some of the events of the remarkable 1990s -- including a further acceleration in productivity and perhaps another bull market. History does not repeat itself, yet Meyer shows us how the lessons learned yesterday may help the Fed shape policy today. More

Inside the Tornado

Geoffrey A. Moore

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Published: December 27, 2005

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. More

Emergenetics (R)

Geil Browning, Phd

Emergenetics (R)

Tap Into the New Science of Success

Published: December 27, 2005

Who you are today is a result of certain characteristics that have emerged from your life experiences, plus the genetics with which you were born. This interplay between nature and nurture is the foundation of Emergenetics®, a brain-based approach to personality profiling that gives you the keys you need to discover not only your own natural strengths and talents, but also those of others. You will discover your thinking style (Conceptual, Social, Analytical, or Structural) and your behavioral set points (your degree of Expressiveness, Assertiveness, and Flexibility). These insights will help you recognize how you approach new situations, how you get things done, how others see you, how to enhance relationships, and how to communicate with people who are not like you.

Applying Emergenetics® to the workplace will enable you to make optimal career decisions, boost your creativity and performance, increase profits, make better decisions, assemble "brain trust" teams, write effective performance reviews, make presentations that appeal to everyone, sell to all kinds of customers, and motivate all kinds of employees.

Emergenetics® offers invaluable insights instantly, and paves the way to personal growth, satisfaction, and success. More

Go It Alone!

Bruce Judson

Go It Alone!

The Secret to Building a Successful Business on Your Own

Published: December 13, 2005

There is an epidemic of unhappiness in the American workplace. A full 70 percent of workers in the United States report that they are disengaged from their jobs. When asked, "Do you have the opportunity to do what you do best every day?" only 20 percent of nearly 2 million employees said yes. It is no wonder that 56 percent of all Americans dream of starting their own business. So why don't they do so? Because starting one's own business is seen as difficult, expensive, and risky.

In this extraordinary book, successful Go It Alone! entrepreneur Bruce Judson explains that the conventional wisdom about starting your own business is stunningly wrong. Using the leverage of technology -- e-mail, the World Wide Web, and the remarkable array of off-the-shelf business services now available -- it is dramatically easier to start your own business. Magnified by these new services, it is also possible to create, for the first time, a highly focused business.

Bruce Judson shows you the practical steps that will allow nearly any individual to create a business, often using job skills that seem to require an entire corporation for support. It is no longer necessary to spend time on the tasks that don't add value. It is now possible to stay small but reap big profits. Go-it-alone businesses allow the individual the freedom to concentrate on their greatest skills. After reading this book, your motto will be "Do What You Do Best, Let Others Do the Rest." More

Reinventing Leadership

Warren G. Bennis & Robert Townsend

Reinventing Leadership

Strategies to Empower the Organization

Published: December 13, 2005

Leadership for the 21st Century

The demands of today's workplace call for stronger and more inspiring leadership in order to motivate employees and to achieve the quality results for which successful organizations constantly strive.

In Reinventing Leadership, Warren G. Bennis and Robert Townsend show leaders how to empower their organizations and bring the best out of each employee.

Inside you will find useful leadership strategies that include:

  • Moving away from conventional standards of business practice
  • Building trust
  • How to find a mentor
  • Rewarding accomplishment

These strategies will help transform leadership visions into reality and lead organizations into a future that includes increased employee satisfaction and continued economic growth. More

Radical Collaboration

James W. Tamm & Ronald J. Luyet

Radical Collaboration

Five Essential Skills to Overcome Defensiveness and Build Successful Relationships

Published: December 13, 2005

What is Your Collaborative Intention?

James W. Tamm and Ronald J. Luyet provide tools that will increase your ability to collaborate. You will learn to be more aware of others and how to problem-solve and negotiate. Collaborative skills have never been more important, and these skills are absolutely necessary for today's workplace.

Radical Collaboration is a how-to-manual for anyone who wants to create trusting, collaborative environments, and transform groups into motivated and empowered teams.

It is an eye-opener for leaders, managers, HR professionals, agents, trainers, and consultants who are seeking constructive ways of getting the results they want. More

GOOD TO GRT & SOCIAL SECTOR PB

Jim Collins

GOOD TO GRT & SOCIAL SECTOR PB

A Monograph to Accompany Good to Great

Published: November 22, 2005

Building upon the concepts introduced in Good to Great, Jim Collins answers the most commonly asked questions raised by his readers in the social sectors. Using information gathered from interviews with over 100 social sector leaders, Jim Collins shows that his “Level 5 Leader” and other good-to-great principles can help social sector organizations make the leap to greatness. More

Swim with the Sharks Without Being Eaten Alive

Harvey B. Mackay

Swim with the Sharks Without Being Eaten Alive

Outsell, Outmanage, Outmotivate, and Outnegotiate Your Competition

Published: November 8, 2005

This straight-from-the-hip handbook by bestselling author and self-made millionaire Harvey Mackay spells out the path to success for readers everywhere. They will learn how to:

  • Outsell by getting appointments with people who absolutely, positively do not want to see you, and then making them glad they said "yes!"
  • Outmanage by arming yourself with information on prospects, customers, and competitors that the CIA would envy - using a system called the "Mackay 66."
  • Outmotivate by using his insights to help yourself or your kids join the ranks of Amercia's one million millionaires.
  • Outnegotiate by knowing when to "smile and say no" and when to "send in the clones."

This one-of-a-kind book by a businessman who's seen it all and done it all has sold almost 2 million copies, and is the essential roadmap for everyone on the path to success. More

The New Mainstream

Guy Garcia

The New Mainstream

How the Multicultural Consumer Is Transforming American Business

Published: October 18, 2005

An economic revolution is transforming America: the New Mainstream. In this groundbreaking book, Guy Garcia explains how Americans will eat, work, play, learn, and spend money in the twenty-first century—and why any organization that ignores the lessons of the New Mainstream is doomed to fail.

Led by the growing statistical and buying power of blacks, Latinos, and Asians, the New Mainstream is a loose coalition of minorities who have been forced to forge their own identity in American culture—even as they use and consume goods and services targeted to the general public. This shift in consumer buying power is not only transforming how products are developed, marketed, and bought, it also illustrates that diversity is the driving force of American capitalism. As Garcia shows, The New Mainstream is both a wake-up call and a road map to this new economic reality. More

Focus

Al Ries

Focus

The Future of Your Company Depends on It

Published: September 27, 2005

What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises.

Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success. More

The Origin of Brands

Al Ries & Laura Ries

The Origin of Brands

How Product Evolution Creates Endless Possibilities for New Brands

Published: September 27, 2005

What Charles Darwin did for biology, Al and Laura Ries do for branding.

In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process. What results is a new and strikingly effective strategy for creating innovative products, building a successful brand, and, in turn, achieving business success.Here, the Rieses explain how changing conditions in the marketplace create endless opportunities to build new brands and accumulate riches. But these opportunities cannot be found where most people and most companies look. That is, in the convergence of existing categories like television and the computer, the cellphone and the Internet.

Instead, opportunity lies in the opposite direction—in divergence. By following Darwin's brilliant deduction that new species arise from divergence of an existing species, the Rieses outline an effective strategy for creating and taking to market an effective brand. In The Origin of Brands, you will learn how to:

  • Divide and conquer
  • Exploit divergence
  • Use the theories of survival of the firstest and survival of the secondest
  • Harness the power of pruning

Using insightful studies of failed convergence products and engaging success stories of products that have achieved worldwide success through divergence, the Rieses have written the definitive book on branding. The Origin of Brands will show you in depth how to build a great brand and will lead you to success in the high-stakes world of branding. More

Running Money

Andy Kessler

Running Money

Hedge Fund Honchos, Monster Markets and My Hunt for the Big Score

Published: September 20, 2005

A brilliant investor, a born raconteur and an overall smart-ass, Andy Kessler pulls back the curtain on the world of hedge funds and shows how the guys who run big money think, talk and act.

Following on the success of Wall Street Meat, his self-published book on the lives of Wall Street stock analysts, Andy Kessler recounts his years as an extraordinarily successful hedge fund manager. To run a successful hedge fund you must have an investing edge -- that special insight that allows you to reap greater returns for your clients and yourself.

A quick study, Kessler gets an education in investing from some fascinating and quirky personalities. Eventually he works out his own insight into the world economy, a powerful lens that reveals to him hidden value in seemingly negative trends. Focussing on margin surplus, Kessler comes to see that current American economy, at the apex of the information revolution, is not so different from the British economy at the height of the industrial revolution. Drawing out the parallels he develops a powerful investing tool which he shares with readers. Contrarian and confident, Kessler made a fortune applying his ideas to his hedge fund. Which only proves that they may not be as crazy as they sound.

More

Winning the NFL Way

Bob Lamonte & Robert L. Shook

Winning the NFL Way

Leadership Lessons From Football’s Top Head Coaches

Published: August 16, 2005

How We Got Here

Andy Kessler

How We Got Here

A Slightly Irreverent History of Technology and Markets

Published: June 14, 2005

Best-selling author Andy Kessler ties up the loose ends from his provocative book, Running Money, with this history of breakthrough technology and the markets that funded them.

Expanding on themes first raised in his tour de force, Running Money, Andy Kessler unpacks the entire history of Silicon Valley and Wall Street, from the Industrial Revolution to computers, communications, money, gold and stock markets. These stories cut (by an unscrupulous editor) from the original manuscript were intended as a primer on the ways in which new technologies develop from unprofitable curiosities to essential investments. Indeed, How We Got Here is the book Kessler wishes someone had handed him on his first day as a freshman engineering student at Cornell or on the day he started on Wall Street. This book connects the dots through history to how we got to where we are today. More

Culture and Prosperity

John Kay

Culture and Prosperity

Why Some Nations Are Rich but Most Remain Poor

Published: May 31, 2005

Why are some countries rich and others poor? Why does a farmer in Sweden have a higher standard of living than a farmer in South Africa? Why does a schoolteacher in Switzerland earn more than one in Chicago?According to leading economic theorist John Kay, economic markets are key to the wealth or poverty of the world's nations. In Culture and Prosperity, Kay explores why market economies outperform socialist or centrally directed markets -- and why the imposition of market institutions often fails. His search for the truth about markets takes him from the shores of Lake Zurich to the streets of Mumbai, through theories of evolutionary psychology and moral philosophy to the flower market at San Remo and Christie's salesroom in New York.

Witty, engaging, and grounded in cutting-edge economic theory, Culture and Prosperity is essential for understanding the state of the world today. More

Attitude is Everything Rev Ed

Keith Harrell

Attitude is Everything Rev Ed

10 Life-Changing Steps to Turning Attitude into Action

Published: May 3, 2005

In the world of professional speakers, Keith Harrell is making adifference. Clients such as IBM, Coca-Cola, and Boeing know it -- that'swhy Keith is one of the most in-demand speakers on the circuit. Here,in Attitude Is Everything, he shares the secrets that got him where he is today and provides you with a program for developing a healthier,happier, more productive attitude.

This is an enlightening, inspiring, and practical guide for gainingcontrol of your career and your life by ridding yourself of negativebaggage, building positive attitudes, and then turning them into actionsto help you achieve your dreams.

Now, along with the Attitude Is Everything workbook, you willhave all the tools for developing and maintaining a powerful positiveattitude in order to get ahead. More

Winning

Jack Welch & Suzy Welch

Winning

Published: April 5, 2005

Jack Welch knows how to win. During his forty-year career at General Electric, he led the company to year-after-year success around the globe, in multiple markets, against brutal competition. His honest, be-the-best style of management became the gold standard in business, with his relentless focus on people, teamwork, and profits.

Since Welch retired in 2001 as chairman and chief executive officer of GE, he has traveled the world, speaking to more than 250,000 people and answering their questions on dozens of wide-ranging topics.

Inspired by his audiences and their hunger for straightforward guidance, Welch has written both a philosophical and pragmatic book, which is destined to become the bible of business for generations to come. It clearly lays out the answers to the most difficult questions people face both on and off the job.

Welch's objective is to speak to people at every level of an organization, in companies large and small. His audience is everyone from line workers to MBAs, from project managers to senior executives. His goal is to help everyone who has a passion for success.

Welch begins Winning with an introductory section called "Underneath It All," which describes his business philosophy. He explores the importance of values, candor, differentiation, and voice and dignity for all.

The core of Winning is devoted to the real "stuff" of work. This main part of the book is split into three sections. The first looks inside the company, from leadership to picking winners to making change happen. The second section looks outside, at the competition, with chapters on strategy, mergers, and Six Sigma, to name just three. The next section of the book is about managing your career—from finding the right job to achieving work-life balance.

Welch's optimistic, no excuses, get-it-done mind-set is riveting. Packed with personal anecdotes and written in Jack's distinctive no b.s. voice, Winning offers deep insights, original thinking, and solutions to nuts-and-bolts problems that will change the way people think about work. More

Reinventing the Wheel

Steve Kemper

Reinventing the Wheel

A Story of Genius, Innovation, and Grand Ambition

Published: March 15, 2005

Reinventing the Wheel is the riveting, behind-the-scenes story of the enigmatic and cocksure inventor Dean Kamen and the Segway Human Transporter.

When Kamen invented the two-wheeled vehicle known to many by its code name, Ginger, he promised it would transform the face of personal transportation forever. But when this brilliant and driven inventor attempted to become an entrepreneur, a colossal power struggle ensued. Here, Steve Kemper takes you along for the wild ride. In Reinventing the Wheel, Kemper goes inside Kamen's world of technology development, where nerve and ingenuity collide with high finance and the bottom line. More

Fortune Favors the Bold

Lester C. Thurow

Fortune Favors the Bold

What We Must Do to Build a New and Lasting Global Prosperity

Published: March 15, 2005

Bestselling author and renowned economist Lester Thurow argues forcefully that globalization is not a done deal and we must seize the moment now if we are to create a new global economy in which all can prosper.

In this new book, Thurow examines the newly–forming global economy, with a special focus on the role of the US and the dangers to our own national well–being. He examines such questions as: What's at stake for us in the global economy? Why is it important that the system be equitable and that other countries prosper along with us? What should our goals as a nation be – long term and short term? What are the tough choices that need to be made in our relationship with other countries and world regulatory bodies? What role should we be playing globally? What are the political, economic, social choices / tradeoffs we will have to confront?

Thurow contends that the huge and growing US trade deficit poses grave dangers to the value of the dollar and is putting our own economy in jeopardy.

As the world economy leaps national boundaries, its hallmark seems to be a rising instability and a growing inequality between the first and third worlds. Financial crises in the third world come ever more frequently and seem to be ever more severe. The first world economies seem to be in ever more frantic boom and bust cycles. Globalization causes riots throughout the world and is one factor in the rise of terrorism against the West.

Thurow shows how some nations, including Ireland and China, have embraced the concept of globalization and placed themselves into a position to prosper with growing and productive national economies. He contrasts their positive actions with Japan, whose leaders have allowed the nation to drift into stagnation and have destroyed its prosperity.

He argues that this is the time to choose globalization or be left behind, the time to "build a global economy that eliminates the defects," and he provides plenty of ideas for corporations, governments, economists, and citizens to act upon. More

Secrets of the Millionaire Mind

T. Harv Eker

Secrets of the Millionaire Mind

Mastering the Inner Game of Wealth

Published: February 15, 2005

Secrets of the Millionaire Mind reveals the missing link between wanting success and achieving it!

Have you ever wondered why some people seem to get rich easily, while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, businesses, or investments?

The shocking answer is: None of the above!

In his groundbreaking Secrets of the Millionaire Mind, T. Harv Eker states: "Give me five minutes, and I can predict your financial future for the rest of your life!" Eker does this by identifying your "money and success blueprint." We all have a personal money blueprint ingrained in our subconscious minds, and it is this blueprint, more than anything, that will determine our financial lives. You can know everything about marketing, sales, negotiations, stocks, real estate, and the world of finance, but if your money blueprint is not set for a high level of success, you will never have a lot of money—and if somehow you do, you will most likely lose it! The good news is that now you can actually reset your money blueprint to create natural and automatic success.

Secrets of the Millionaire Mind is two books in one. Part I explains how your money blueprint works. Through Eker's rare combination of street smarts, humor, and heart, you will learn how your childhood influences have shaped your financial destiny. You will also learn how to identify your own money blueprint and "revise" it to not only create success but, more important, to keep and continually grow it.

In Part II you will be introduced to seventeen "Wealth Files," which describe exactly how rich people think and act differently than most poor and middle-class people. Each Wealth File includes action steps for you to practice in the real world in order to dramatically increase your income and accumulate wealth.

If you are not doing as well financially as you would like, you will have to change your money blueprint. Unfortunately your current money blueprint will tend to stay with you for the rest of your life, unless you identify and revise it, and that's exactly what you will do with the help of this extraordinary book. According to T. Harv Eker, it's simple. If you think like rich people think and do what rich people do, chances are you'll get rich too! More

Nation of Rebels

Andrew Potter & Joseph Heath

Nation of Rebels

Why Counterculture Became Consumer Culture

Published: December 14, 2004

In this wide-ranging and perceptive work of cultural criticism, Joseph Heath and Andrew Potter shatter the most important myth that dominates much of radical political, economic, and cultural thinking. The idea of a counterculture -- a world outside of the consumer-dominated world that encompasses us -- pervades everything from the antiglobalization movement to feminism and environmentalism. And the idea that mocking or simply hoping the "system" will collapse, the authors argue, is not only counterproductive but has helped to create the very consumer society radicals oppose.

In a lively blend of pop culture, history, and philosophical analysis, Heath and Potter offer a startlingly clear picture of what a concern for social justice might look like without the confusion of the counterculture obsession with being different. More

What Really Works

William Joyce, Nitin Nohria, & Bruce Roberson

What Really Works

The 4+2 Formula for Sustained Business Success

Published: November 9, 2004

Based on a groundbreaking study, analysing data on 200 management practices gathered over a 10 year period. Reveals the effectiveness of the 4+2 practices (4 primary and 2 of 4 possible secondary) practices that really matter –– the ones that, if followed rigorously, ensure sustained business success. With a new introduction by the authors.

With hundreds of well–known management practices and prescriptions promoted by consultants and available to business, which are really effective and contribute to the growth and continued success of a company? Which do little or nothing? Based on the "Evergreen Project," a massive, 5 year study involving the business school faculties of ten universities, the authors set out to find the management practices that truly promote long–term growth and success. Their findings will revolutionize the art and practice of business management.The book shows that there are essentially six management practices that all successful companies must master simultaneously. They range from focusing on a strategy of growth to maintaining the depth and quality of human talent in the organization.

More

The Daily Drucker

Peter F. Drucker

The Daily Drucker

366 Days of Insight and Motivation for Getting the Right Things Done

Published: October 26, 2004

Revered management thinker Peter F. Drucker is our trusted guide in this thoughtful, day-by-day companion that offers his penetrating and practical wisdom. Amid the multiple pressures of our daily work lives, The Daily Drucker provides the inspiration and advice to meet the many challenges we face. With his trademark clarity, vision, and humanity, Drucker sets out his ideas on a broad swath of key topics, from time management, to innovation, to outsourcing, providing useful insights for each day of the year.

These 366 daily readings have been harvested from Drucker's lifetime of work. At the bottom of each page, the reader will find an action point that spells out exactly how to put Drucker's ideas into practice. It is as if the wisest and most action-oriented management consultant in the world is in the room, offering his timeless gems of advice. The Daily Drucker is for anyone who seeks to understand and put to use Drucker's powerful words and ideas. More

Bull!

Maggie Mahar

Bull!

A History of the Boom and Bust, 1982-2004

Published: October 12, 2004

In 1982, the Dow hovered below 1000. Then, the market rose and rapidly gained speed until it peaked above 11,000. Noted journalist and financial reporter Maggie Mahar has written the first book on the remarkable bull market that began in 1982 and ended just in the early 2000s. For almost two decades, a colorful cast of characters such as Abby Joseph Cohen, Mary Meeker, Henry Blodget, and Alan Greenspan came to dominate the market news.

This inside look at that 17-year cycle of growth, built upon interviews and unparalleled access to the most important analysts, market observers, and fund managers who eagerly tell the tales of excesses, presents the period with a historical perspective and explains what really happened and why. More

24 Days

Rebecca Smith & John R. Emshwiller

24 Days

How Two Wall Street Journal Reporters Uncovered the Lies that Destroyed Faith in Corporate America

Published: October 12, 2004

This is the story of Rebecca Smith and John R. Emshwiller, the two reporters who led the Wall Street Journal's reporting on Enron and uncovered the unorthodox partnerships at the heart of the scandal through skill, luck, and relentless determination.

It all started in August 2001when Emshwiller was assigned to write a supposedly simple article on the unexpected resignation of Enron CEO Jeff Skilling. During his research, Emshwiller uncovered a buried reference to an off-balance-sheet partnership called LJM. Little did he know, this was the start of a fast and furious ride through the remarkable downfall of a once highly-prized company.

Written in an intense, fast paced narrative style, 24 Days tells the gripping story of the colossal collapse of what would become the world's most notorious corporation. The reader follows along as Smith and Emshwiller continue to uncover new partnerships and self-dealing among the highest levels of Enron's management. As they publish articles detailing their findings in the Journal, Wall Street and individual investors have a crisis of confidence and start selling Enron stock at unprecedented levels of volume. In the end - 24 short days later - Enron had completely collapsed, erasing 16 years of growth and losing $19 billion in market value while watching the stock drop from $33.84 to $8.41. Not only was the company destroyed, but investors and retired employees were completely wiped out-all the while Enron executives were collecting millions of dollars.

Climaxing with this 24-day period, this book shows the reporter's-eye view of a David-and-Goliath battle between journalists and a giant corporation. Each day a new story uncovered another fact; each day the company issued denials. And when the investigative stories reached critical mass and momentum, the stock market cast its final vote of no confidence. In the tradition of Indecent Exposure and Barbarians at the Gate, two other gripping narratives that began as a series of Wall Street Journal stories and ended up as books that defined an era, 24 Days brings the importance of great investigative journalism to life. More

Built to Last

Jim Collins & Jerry I. Porras

Built to Last

Successful Habits of Visionary Companies

Published: June 24, 2004

Drawing upon a six-year research project at the Stanford University Graduate School of Business, James C. Collins and Jerry I. Porras took eighteen truly exceptional and long-lasting companies and studied each in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from the comparison companies and what were the common practices these enduringly great companies followed throughout their history?"

Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels, Built to Last provides a master blueprint for building organizations that will prosper long into the 21st century and beyond. More

The Fall of Advertising and the Rise of PR

Al Ries & Laura Ries

The Fall of Advertising and the Rise of PR

Published: May 11, 2004

Bestselling authors and world-renowned marketing strategists Al and Laura Ries usher in the new era of public relations.

Today's major brands are born with publicity, not advertising. A closer look at the history of the most successful modern brands shows this to be true. In fact, an astonishing number of brands, including Palm, Starbucks, the Body Shop, Wal-Mart, Red Bull and Zara have been built with virtually no advertising.

Using in-depth case histories of successful PR campaigns coupled with those of unsuccessful advertising campaigns, The Fall of Advertising provides valuable ideas for marketers -- all the while demonstrating why

  • advertising lacks credibility, the crucial ingredient in brand building, and how only PR can supply that credibility;
  • the big bang approach advocated by advertising people should be abandoned in favor of a slow build-up by PR;
  • advertising should only be used to maintain brands once they have been established through publicity.

Bold and accessible, The Fall of Advertising is bound to turn the world of marketing upside down. More

Secrets of Six-Figure Women

Barbara Stanny

Secrets of Six-Figure Women

Surprising Strategies to Up Your Earnings and Change Your Life

Published: March 2, 2004

Quietly and steadily, the number of women making six figures or more is increasing and continues to rise at a rate faster than for men. From entrepreneurs to corporate executives, from white-collar professionals to freelancers and part-timers, women are forging careers with considerable financial success.

In Secrets of Six-Figure Women, Barbara Stanny, journalist, motivational speaker,and financial educator, identifies the seven key strategies of female highearners: A Profit Motive, Audacity, Resilience, Encouragement, Self-Awareness, Non-attachment, and Financial Know-How.

Based on extensive research and hundreds of interviews, including more than 150 women whose annual earnings range from $100,000 to $7 million, Barbara Stanny turns each of the six-figure traits into a specific strategy for upping earnings. By rigorously fine-tuning them, readers can, step-by-step, climb the income ladder. More

Wall Street Meat

Andy Kessler

Wall Street Meat

My Narrow Escape from the Stock Market Grinder

Published: January 6, 2004

Wall Street is a funny business. All you have is your reputation. Taint it and someone else will fill your shoes. Longevity comes from maintaining that reputation.

Ask Jack Grubman, the All-Star telecom analyst from Salomon Smith Barney; uber-banker Frank Quattrone at CS First Boston; Morgan Stanley's Mary "Queen of the Net" Meeker; or Merrill Lynch's Henry Blodget.

Well, they probably won't tell you anything. But have I got some great stories for you.

Successful hedge fund manager Andy Kessler looks back on his years as an analyst on Wall Street and offers this cautionary tale of the intoxicating forces loose in the world of finance that overwhelmed sober analysis. More

The E-Myth Physician

Michael E. Gerber

The E-Myth Physician

Why Most Medical Practices Don’t Work and What to Do About It

Published: January 6, 2004

Michael E. Gerber, bestselling author of The E-Myth Revisited shares his powerful insights to lead independent physicians to successful practices and enriched lives.

Michael Gerber has dedicated much of his professional life to the study of entrepreneurship and business dynamics. His E-Myth Academy is renown in the entrepreneurial world for its business insight and guidance as well as its inspirational advice.

In the E-Myth Physician, bestselling author Gerber returns to his roots in order to provide indispensable advice to doctors who own and run their own practices. Gerber provides excellent business insights into topics such as streamlining systems, effective small-business management practices, healthy patient relations and managing cash flow, all with the goal of freeing physicians from the daily grind of running a business and leading them to a happier and more productive life while doing the job they love - practising medicine. More

The IRS Problem Solver

Daniel J. Pilla

The IRS Problem Solver

From Audits to Assessments—How to Solve Your Tax Problems and Keep the IRS Off Your Back Forever

Published: December 23, 2003

  • Are you burdened with the tax debt of a current or former spouse?
  • Have you just received an IRS computerized or "correction" notice?
  • Are you in danger of having your property seized?
  • Has your tax return been selected for an audit?
  • Is the IRS knocking on your door?

If you've answered "yes" to any of these questions, you're not alone: more than twenty-five million taxpayers are faced with the terrifying prospect of dealing with audits, assessments, or other IRS problems every year. But with all the books devoted to how to prepare your taxes, there's never been one that explains how to get yourself out of trouble easily, legally, and inexpensively -- until now. With The IRS Problem Solver, veteran tax expert Dan Pilla offers the first comprehensive guide to dealing with the most common IRS problems taxpayers confront, from face-to-face audits to fraud penalties. Pilla's book is an indispensable preventive tool for all who file their own taxes—and a necessity for anyone who's just received a notice that the wolf is at the door. More

Who Says Elephants Can’t Dance?

Louis V. Gerstner, Jr.

Who Says Elephants Can’t Dance?

Leading a Great Enterprise through Dramatic Change

Published: December 16, 2003

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. More

The Difference Between God and Larry Ellison

Mike Wilson

The Difference Between God and Larry Ellison

*God Doesn’t Think He’s Larry Ellison

Published: November 11, 2003

Larry Ellison started the high-flying tech company Oracle with $1,200 in 1977 and turned it into a billion-dollar Silicon Valley giant. If Bill Gates is the tech world's nerd king, Ellison is its Warren Beatty: racing yachts, buying jets, and romancing beautiful women. His rise to fame and fortune is a tale of entrepreneurial brilliance, ruthless tactics, and a constant stream of half-truths and outright fabrications for which the man and his company are notorious.

Investigative reporter Mike Wilson, with access to Ellison himself and more than 125 of his friends, enemies, and former Oracle employees, has created an eye-opening, utterly fascinating portrayal of a Silicon Valley success story ... filled with the stuff that dreams and cultural icons are made of. More

The Silent Takeover

Noreena Hertz

The Silent Takeover

Global Capitalism and the Death of Democracy

Published: September 16, 2003

Of the world's 100 largest economies, 51 are now corporations, only 49 are nation-states. The sales of General Motors and Ford are greater than the gross domestic product of the whole of sub-Saharan Africa, and Wal-Mart now has a turnover higher than the revenues of most of the states of Eastern Europe. Yet few of us understand fully the growing dominance of big business.

Widely acclaimed economist Noreena Hertz brilliantly reveals how corporations across the world manipulate and pressure governments by means both legal and illegal; how protest is becoming a more effective political weapon than the ballot-box; and how corporations are taking over from the state responsibility for everything from providing technology for schools to healthcare for the community.

The Silent Takeover asks us to recognize the growing contradictions of a world divided between haves and have-nots, of gated communities next to ghettos, of extreme poverty and unbelievable wealth. In the face of these unacceptable extremes, Noreena Hertz outlines a new agenda to revitalize politics and renew democracy. More

Giants of Enterprise

Richard S. Tedlow

Giants of Enterprise

Seven Business Innovators and the Empires They Built

Published: July 1, 2003

The E-Myth Contractor

Michael E. Gerber

The E-Myth Contractor

Why Most Contractors’ Businesses Don’t Work and What to Do About It

Published: June 17, 2003

With The E-Myth Contractor, Michael E. Gerber launches a series of books that apply the E-Myth to specific types of small businesses. The first is aimed at contractors.

This book reveals a radical new mind-set that will free contractors from the tyranny of an unprofitable, unproductive routine. With specific tips on topics as crucial as planning, money and personnel management, The E-Myth Contractor teaches readers how to:

  • Implement the ingenious turnkey system of management—a means of creating a business prototype that reflects the business owner's unique set of talents and replicating and distributing them among employees and customers.
  • Recognise and manage the four forms of money—income, profit, flow and equity.
  • Harness the power of change to expand the company.

The book also provides help on a larger level, leading readers towards becoming business visionaries by relinquishing tactical work and embracing strategic work, by letting go to gain control. Once put into action, Gerber's revolutionary ideas promise not only to help contractors build successful businesses, but successful lives as well. More

Money Masters of Our Time

John Train

Money Masters of Our Time

Published: May 13, 2003

An expert reviews the experts - new and updated appraisals of the winning investment strategies of the greatest financial wizards.

Money Masters of Our Time is a reappraisal and revision of those money masters who have stood the test of time plus a look at new money masters. Train emphasises the parts of their various business careers that illuminate their investment techniques focusing on notable individuals whose decisions to buy and sell have actually made money grow. How do they reason? Where do they get their information? How much do they depend on fact and how much on psychology? What are their criteria in selecting a stock? What stocks are they buying now, and why?

The ′Money Masters′ covered are: Warren Buffet, Paul Cabot, Philip Carret, Philip Fisher, Benjamin Graham, Mark Lightbrown, Peter Lynch, John Neff, T. Rowe Price, Richard Rainwater, Julian Robertson, Jim Rogers, George Soros, Michael Steinhardt, John Templeton, Ralph Wanger, Robert Wilson. Train centres on their investment techniques and methods and also gives brief biographical evaluations. More

Stock Market Wizards

Jack D. Schwager

Stock Market Wizards

Interviews with America’s Top Stock Traders

Published: April 15, 2003

The third in the bestselling Market Wizards series, this time focusing on the barometer of the economy - the stock market.

It has been nearly a decade since the publication of the highly successful The New Market Wizards. The interim has witnessed the most dynamic bull market in US stock history, a collapse in commodity prices, dramatic failures in some of the world′s leading hedge funds, the burst of the Internet bubble, a fall into recession and subsequent rumblings of recovery. Who have been the market wizards during this tumultuous financial period? How did some traders manage to significantly outperform a stockmarket that during its heyday moved virtually straight up?

This book will feature interviews with a variety of traders who achieved phenomenal financial success during the glory days of the Internet boom. In contrast with the first two Market Wizard books, which included traders from a broad financial spectrum - stocks, bonds, currencies and futures - this volume will focus on traders in the stockmarket. More

When Generations Collide

Lynne C. Lancaster & David Stillman

When Generations Collide

Who They Are. Why They Clash. How to Solve the Generational Puzzle at Work

Published: March 4, 2003

If your workplace feels like a battle zone and colleagues sometimes act like adversaries, you ore not alone. Today four generations glare at one another across the conference table, and the potential for conflict and confusion has never been greater.

  • Traditionalist employees with their "heads down, onward and upward" attitude live out a work ethic shaped during the Great Depression.
  • Eighty million Baby Boomers vacillate between their overwhelming need to succeed and their growing desire to slow down and enjoy life.
  • Generation Xers try to prove themselves constantly yet dislike the image of being overly ambitious, disrespectful, and irreverent.
  • Millennials, new to the workforce, mix savvy with social conscience and promise to further change the business landscape.

This insightful book provides hands-on methods to close the generation gaps. With effective tools to recruit, retain, motivate, and manage each generation, you can now create teamwork, not war, in today's highperformance workplace . . . where at any age, productivity is what counts. More

The 22 Immutable Laws of Branding

Al Ries & Laura Ries

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Published: September 17, 2002

This marketing classic has been expanded to include new commentary, new illustrations, and a bonus book: The 11 Immutable Laws of Internet Branding

Smart and accessible, The 22 Immutable Laws of Branding is the definitive text on branding, pairing anecdotes about some of the best brands in the world, like Rolex, Volvo, and Heineken, with the signature savvy of marketing gurus Al and Laura Ries. Combining The 22 Immutable Laws of Branding and The 11 Immutable Laws of Internet Branding, this book proclaims that the only way to stand out in today's marketplace is to build your product or service into a brand—and provides the step-by-step instructions you need to do so.

The 22 Immutable Laws of Branding also tackles one of the most challenging marketing problems today: branding on the Web. The Rieses divulge the controversial and counterintuitive strategies and secrets that both small and large companies have used to establish internet brands. The 22 Immutable Laws of Branding is the essential primer on building a category-dominating, world-class brand. More

The One-Page Proposal

Patrick G. Riley

The One-Page Proposal

How to Get Your Business Pitch onto One Persuasive Page

Published: September 3, 2002

As clear, concise, and concrete as its subject, Patrick Riley‘s The One–Page Proposal promises to be the definitive business guide to getting your best ideas fully understood in the least amount of time.

Today more than ever, business decisions are made on the fly first impressions can make all the difference. Now, in the first book of its kind, successful entrepreneur Patrick Riley shows you how to boil all the elements of your business proposal into one persuasive page magnify your business potential in the process. More

Inviting Disaster

James R. Chiles

Inviting Disaster

Lessons From the Edge of Technology

Published: August 20, 2002

Combining captivating storytelling with eye-opening findings, Inviting Disaster delves inside some of history's worst catastrophes in order to show how increasingly "smart" systems leave us wide open to human tragedy.

Weaving a dramatic narrative that explains how breakdowns in these systems result in such disasters as the chain reaction crash of the Air France Concorde to the meltdown at the Chernobyl Nuclear Power Station, Chiles vividly demonstrates how the battle between man and machine may be escalating beyond manageable limits -- and why we all have a stake in its outcome.

Included in this edition is a special introduction providing a behind-the-scenes look at the World Trade Center catastrophe. Combining firsthand accounts of employees' escapes with an in-depth look at the structural reasons behind the towers' collapse, Chiles addresses the question, Were the towers "two tall heroes" or structures with a fatal flaw? More

Just for Fun

Linus Torvalds & David Diamond

Just for Fun

The Story of an Accidental Revolutionary

Published: June 4, 2002

Once upon a time Linus Torvalds was a skinny unknown, just another nerdy Helsinki techie who had been fooling around with computers since childhood. Then he wrote a groundbreaking operating system and distributed it via the Internet -- for free. Today Torvalds is an international folk hero. And his creation LINUX is used by over 12 million people as well as by companies such as IBM.

Now, in a narrative that zips along with the speed of e-mail, Torvalds gives a history of his renegade software while candidly revealing the quirky mind of a genius. The result is an engrossing portrayal of a man with a revolutionary vision, who challenges our values and may change our world. More

Use the News

Maria Bartiromo

Use the News

How To Separate the Noise from the Investment Nuggets and Make Money in Any Economy

Published: June 4, 2002

Explaining the methods that have made her -- and her stock picks -- famous, Maria Bartiromo tells investors how to use hot information to make money in any market, raging bull or lumbering bear. Packed with sage advice from the most influential people on Wall Street, Use the News is an indispensable investment handbook that will disclose the Wall Street insiders' secrets and show you how to take control of your investments. More

What Would Machiavelli Do?

Stanley Bing

What Would Machiavelli Do?

The Ends Justify the Meanness

Published: May 24, 2002

What Would Machiavelli Do?

  • He would feast on other people's discord
  • He wouldn't exactly seek the company of ass-kissers and bimbos, but he wouldn't reject them out of hand either
  • He would realize that loving yourself means never having to say you're sorry
  • He would kill people, but only if he could feel good about himself afterward
  • He would establish and maintain a psychotic level of control
  • He would use other people's opinions to sell his book!
More

It’s Not the Big That Eat the Small...It’s the Fast That Eat the Slow

Jason Jennings & Laurence Haughton

It’s Not the Big That Eat the Small...It’s the Fast That Eat the Slow

How to Use Speed as a Competitive Tool in Business

Published: April 16, 2002

Conventional wisdom once told us big companies are unbeatable... and eat smaller competitors for breakfast.

Not anymore. These days It's Not the Big that Eat the Small... It's the FAST that Eat the Slow!

Jason Jennings and Laurence Haughton discovered what separates today's icons of speed from everybody else.

They asked questions like:

  • What is the difference between speed and haste?
  • Where does business go to spot trends before the competition?
  • How can leaders help people stop dreading high velocity and rediscover the thrill of deciding, acting and staying fast?

And studied the world's fastest companies like:

  • H&M Europe's fast fashion phenomenon now poised to threaten apparel stores in America.
  • AOL who gulped down Netscape and Time Warner in record time.
  • Charles Schwab the new dominant name in discount and on-line financial services.

The results are in this sensational book... a national bestseller, translated all over the globe and universally praised.

Would you like to make speed a competitive tool in your business? Here's your roadmap! More

Amazon.com

Robert Spector

Amazon.com

Get Big Fast

Published: January 22, 2002

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."

Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future. More

Consulting Demons

Lewis Pinault

Consulting Demons

Inside the Unscrupulous World of Global Corporate Consulting

Published: December 4, 2001

In this gripping and colorful account of the American dream gone astray, Lewis Pinault provides the essential guidelines on how to get ahead and an enlightening perspective on the brutal infighting that can engulf even the most civilized consulting firm. This stunning exposé of some of the most prestigious and respected names in the business leads you into a world where a client's interests are skillfully subordinated to those of the consultants, where money rules the day, and where principles and morals are unwelcome baggage.

Humorous and insightful, this no-holds-barred account takes you behind the scenes of the dehumanizing indoctrination of an academic intellectual into an exploitative -- and exploited -- "global transformation contractor." Featuring new material dealing with the e-consulting industry's boom, bust, and its future, Consulting Demons offers the most complete look at an industry that exacts the highest prices for the most questionable standards of success. More

Good to Great

Jim Collins

Good to Great

Why Some Companies Make the Leap...And Others Don’t

Published: October 16, 2001

The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.

The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?

Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.

The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:

  • Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
  • The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
  • A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
  • The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.

“Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.”

Perhaps, but who can afford to ignore these findings? More

Why the Best Man for the Job Is A Woman

Esther Wachs Book

Why the Best Man for the Job Is A Woman

The Unique Female Qualities of Leadership

Published: August 21, 2001

Playing With The Big Boys -- And Beating Them At Their Own Game!

From Meg Whitman of eBay to Marcy Carsey of Carsey-Warner and Oxygen Media, today's leading businesswomen show how to make it in the notorious boys' club of corporate America.

Gone are the days when men called the shots. More and more women have replaced men or excelled over rivals in male-dominated industries because they possess the qualities of leadership that top firms are seeking today. Esther Wachs Book introduces the new Female Leader and reveals the seven key, and uniquely female, qualities of leadership that are turning the world around -- and allowing more women to achieve success.

Filled with compelling insights gleaned from the country's highest-ranking businesswomen, Why the Best Man for the Job Is a Woman reveals how these exceptional women have soared to the top and captures their strategies for success. More

Management Challenges for the 21st Century

Peter F. Drucker

Management Challenges for the 21st Century

Published: June 26, 2001

Peter F. Drucker discusses how the new paradigms of management have changed and will continue to change our basic assumptions about the practices and principles of management. Forward-looking and forward-thinking, Management Challenges for the 21st Century combines the broad knowledge, wide practical experience, profound insight, sharp analysis, and enlightened common sense that are the essence of Drucker's writings and "landmarks of the managerial profession." --Harvard Business Review More

Corps Business

David H. Freedman

Corps Business

The 30 Management Principles of the U.S. Marines

Published: April 24, 2001

Fast. Motivated. Hard-hitting.

That's what every business wants to be. And that's why the U.S. Marines excel in every mission American throws at them, no matter how tough the odds. In Corps Business, journalist David H. Freeman identifies the Marine's simple but devastatingly effective principles for managing people and resources -- and ultimately winning. Freedman discusses such techniques as "the rule of three," "managing by end state," and the "70% solution," to show how they can be applied to business solutions. More

Ordinary People, Extraordinary Wealth

Ric Edelman

Ordinary People, Extraordinary Wealth

The 8 Secrets of How 5,000 Ordinary Americans Became Successful Investors—and How You Can Too

Published: December 26, 2000

How did a secretary, a firefighter, a retired naval officer, a housewife, a construction worker, a schoolteacher, and a pharmacist become wealthy? Bestselling author Ric Edelman has studied the wealth-making habits of these 5,000 other ordinary Americans and reveals his findings in this extraordinary book that outlines in eight easy, practical steps to secrets to achieving and maintaining wealth.

Here you′ll find a lifetime of wealth-building experience from people just like you -- people who have figured out how to arrange their finances and make wise investment decisions so that they can reach their goals and achieve financial security. Plus, you′ll find tips on

How to turn your mortgage into a wealth-enhancing tool

Why small investments work better than big ones

How to max out on your employer-sponsored retirement plan

When to hold investments and when to fold them

When to pay attention to financial news and when to turn it off

Let your neighbours lend you a hand. And let Ric Edelman guide you through their lessons in this eye-opening journey with thousands of ordinary folks who found their way to extraordinary wealth. More

The Reengineering Revolution

Michael Hammer

The Reengineering Revolution

Published: November 22, 2000

Reengineering the Corporation  has swept through corporate America with a force unprecedented in recent years. Hailed by Business Week   as "the best-written, most well-reasoned business book for the managerial masses since In Search of Excellence," the book has appeared on virtually every bestseller list, including a six-month run on The New York Times list. Reengineering has become a part of everyone's business vocabulary. It is undoubtedly the business concept of the nineties.

In The Reengineering Revolution, Michael Hammer and Steven Stanton build on this foundation to share with readers their experiences in successfully implementing reengineering in companies around the world. In an easy-reading, anecdotal style, the book offers behind-the-scenes stories of reengineering successes and failures; practical techniques for key aspects of reengineering, from breaking long standing assumptions to managing change; and insights into the new ways of thinking that reengineering requires.

Just as Reengineering the Corporation shot to the top of the bestseller charts, so has The Reengineering Revolution. It is the practical guide for which business people have been waiting to help them achieve the dramatic improvements -- in speed, productivity, quality, service and profits -- that reengineering promises. More

The End of Marketing as We Know It

Sergio Zyman

The End of Marketing as We Know It

Published: November 7, 2000

Marketing today doesn't work. Or so says the "Aya Cola," Sergio Zyman, former marketing czar of Coca-Cola and quite possibly the most famous marketing gadfly in the world. Brilliant, irascible, unconventional, Zyman is best known for reinventing the Coca-Cola Company's marketing approach by spearheading the global launches of Diet Coke, New Coke, Classic Coke, Fruitopia, and Sprite. Now, in this brisk and revolutionary book, Zyman shows why old approaches to marketing have lost their fizz--and how to get a jump on the strateies that will work in the twenty-first century.

Zyman explores such topics as:

  • Why feel-good marketing is pointless unless it results in sales
  • Why marketing is a science not an art
  • How a well-honed strategy is more important to success than what ads say
  • And much more
More

Weaving the Web

Tim Berners-Lee

Weaving the Web

The Original Design and Ultimate Destiny of the World Wide Web

Published: November 7, 2000

Named one of the greatest minds of the 20th century by Time, Tim Berners-Lee is responsible for one of that century's most important advancements: the world wide web.  Now, this low-profile genius-who never personally profitted from his invention -offers a compelling protrait of his invention.  He reveals the Web's origins and the creation of the now ubiquitous http and www acronyms and shares his views on such critical issues as censorship, privacy, the increasing power of softeware companies , and the need to find the ideal balance between commercial and social forces.  He offers insights into the true nature of the Web, showing readers how to use it to its fullest advantage.  And he presents his own plan for the Web's future, calling for the active support and participation of programmers, computer manufacturers, and social organizations to manage and maintain this valuable resource so that it can remain a powerful force for social change and an outlet for individual creativity. More

Rules For Revolutionaries

Guy Kawasaki & Michele Moreno

Rules For Revolutionaries

The Capitalist Manifesto for Creating and Marketing New Products and Services

Published: May 3, 2000

Guy Kawasaki, CEO of garage.com and former chief evangelist of Apple Computer, Inc., presents his manifesto for world-changing innovation, using his battle-tested lessons to help revolutionaries become visionaries.

Create Like a God

Turn conventional wisdom on its head-create revolutionary products and services by analyzing how to approach the problems at hand.

Command Like a King

Take charge and make tough, insightful, and strategic decisions-break down the barriers that prevent product adoption and avoid "death magnets" (the stupid mistakes just about everyone makes).

Work Like a Slave

Get ready for hard work, and lots of it. To go from revolutionary to visionary, you'll need to eat like a bird-relentlessly absorbing knowledge about your industry, customers, and competition--and poop like an elephant--spreading the large amount of information and knowledge that you've gained.

Filled with insights from top innovators such as Amazon.com, Dell, Hallmark, and Gillette and rich with hands-on experience from the front lines of business, Rules for Revolutionaries will empower you--whether you're an entrepreneur, engineer, inventor, manager, or small business owner--to turn your dreams into reality, your reality into products, and your products into customer magnets. More

Hide Your Assets and Disappear

Edmund Pankau

Hide Your Assets and Disappear

A Step-by-Step Guide to Vanishing Without a Trace

Published: April 26, 2000

A New York Times and Wall Street Journal bestseller!

Are you tired of the way you're living? Are you fed up with everyone trying to take your most valuable possessions--your money and assets--away? Are you sick of having creditors, the IRS, or a vindictive ex-spouse nipping at your heels? If only you could disappear without a trace...if only you could resurface in some exotic foreign place with a whole new identity and a brand-spanking new life.

And on the other side, how would you like to track down that ex (and his assets) who owes you money? Want to know his tricks?

For most people, this is just a fantasy. But it doesn't have to be. In Hide Your Assets and Disappear, one of the nation's top-ten-rated private investigators, Edmund J. Pankau, reveals all the tricks of his trade to show you how to hide it all or find someone who has. An experienced tracker who has worked for the government to recover missing assets, Pankau explains step-by-step how to successfully get away or find someone who has.

Filled with vivid real-life stories of both successes and failures as well as an Internet research guide, this invaluable guide outlines exactly what you should know before you go, including the ever-increasing difficulties you will face as the world becomes more tightly linked through electronic networks. Pankau shows you how to pay attention to prevent slip-ups that can give you away, from birthday phone calls to magazine subscriptions to an off-the-cuff comment to a stranger. He prepares you logistically and psychologically to successfully make the transition to your new life and new self in a new world, and gives you the best information on how to go, where to go, how to live, how to behave, and even who to become once you get there.

Should I keep my assets here or move them abroad? How do I create a new identity? How do I stay lost? Can I ever go back? How can I avoid anyone who might be looking for me? And how can I find someone who's disappeared on me? How do people fake their own deaths? What can the government do to catch a concealer? Pankau has the answer for all these questions and many more, and provides the tiny, often overlooked details that can make the difference between lounging on a tropical beach or ending up on the wrong side of the law.

Whether you're in search of a new life or someone who has hidden their assets and disappeared and left you in the lurch, listen to Edmund J. Pankau. With his unique, entertaining, eye-opening guide, he shows you how to go from victim to victor.

Thinking of disappearing without a trace? Want to find someone who has? Consider these questions...

Which is the better place to go, New Zealand or Panama?

How much cash you can legally take out of the country?

What are the hot spots the Customs Department targets as suspicious entrance points?

What is FinCEN and how can it ruin your plans?

Where is it better to keep money, the Cayman Islands, Bermuda, or Switzerland?

Should you seek out the expatriates in your new country or lay low?

What should you do if someone recognizes you in your new home?

What happens if you get sick abroad? More

Dealers of Lightning

Michael A. Hiltzik

Dealers of Lightning

Xerox PARC and the Dawn of the Computer Age

Published: April 5, 2000

In the bestselling tradition of The Soul of a New Machine, Dealers of Lightning is a fascinating journey of intellectual creation. In the 1970s and '80s, Xerox Corporation brought together a brain-trust of engineering geniuses, a group of computer eccentrics dubbed PARC. This brilliant group created several monumental innovations that triggered a technological revolution, including the first personal computer, the laser printer, and the graphical interface (one of the main precursors of the Internet), only to see these breakthroughs rejected by the corporation. Yet, instead of giving up, these determined inventors turned their ideas into empires that radically altered contemporary life and changed the world.

Based on extensive interviews with the scientists, engineers, administrators, and executives who lived the story, this riveting chronicle details PARC's humble beginnings through its triumph as a hothouse for ideas, and shows why Xerox was never able to grasp, and ultimately exploit, the cutting-edge innovations PARC delivered. Dealers of Lightning offers an unprecedented look at the ideas, the inventions, and the individuals that propelled Xerox PARC to the frontier of technohistoiy--and the corporate machinations that almost prevented it from achieving greatness. More

Beating The Dow Revised Edition

Michael B. O’Higgins & John Downes

Beating The Dow Revised Edition

A High-Return, Low-Risk Method for Investing in the Dow Jones Industrial Stocks with as Little as $5,000

Published: March 22, 2000

In 1991, Michael B. O'Higgins, one of the nation's top money managers, turned the investment world upside down with an ingenious strategy, showing how all investors--from those with only $5,000 to invest to millionaires--could beat the pros 95% of the time by putting 100% of their equity investment into the high-yield, low-risk "dog" stocks of the Dow Jones Industrial Average. His formula spawned a veritable industry, including websites, mutual funds, and $20 billion worth of investments, elevating the theory to legendary status.

Reflecting on the greatest bull market of our time, this must-have investment guide has been revised and updated for a new economy. With current company and stock profiles, as well as new charts, statistics, graphs, and figures, Beating the Dow is the smart investment that you--and your portfolio--can't afford to miss More

Radical Marketing

Sam Hill & Glenn Rifkin

Radical Marketing

From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big

Published: February 16, 2000

How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing.

In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics. More

Winning Every Day

Lou Holtz

Winning Every Day

The Game Plan for Success

Published: August 4, 1999

"Your talent determines what you can do. Your motivation determines how much you are willing to do. Your attitude determines how well you do it."
-- Lou Holtz

Meet Lou Holtz, the motivational miracle worker who revitalized the Notre Dame football program by leading the legendary Fighting Irish to nine bowl games and a national championship. During his twenty-seven years as a head football coach, Holtz garnered a 216-95-7 career record. Each new assignment brought a different team with different players, but, invariably, the same result--success. How did he do it? By designing a game plan for his players that minimized obstacles while maximizing opportunities.

Now he wants to pass his game plan on to you. In Winning Every Day, you'll discover ten strategies that will drive you to the top of your professional and personal life. Coach Holtz will reveal how you can acquire the focus and commitment it takes to be a champion. It won't be easy; it takes sacrifice to be the best. But now you'll have a proven winner alongside you in the trenches. Winning Every Day demonstrates how you can elevate your performance while raising the standards of everyone around you. Follow Coach's strategies and winning becomes habitual. You will learn to welcome sacrifice as you dedicate yourself to excellence. He will show you how to clearly define your short-term and long-term goals, to develop an unwavering sense of purpose without compromising flexibility.

Through it all, Coach Holtz will help you discover the courage you need to live a life of unremitting triumph. You couldn't have a better guide. He will provide you with the strategies he has shared with Fortune 500 companies, groups, and organizations. Voted the top motivational speaker two years running by a survey of speakers' bureaus, Coach is going to present you with all the Xs and Os, the basics of his game plan for success in life and business.

 
More

The Borderless World, rev ed

Kenichi Ohmae

The Borderless World, rev ed

Power and Strategy in the Interlinked Economy

Published: May 19, 1999

Since 1990, when it was first published, The Borderless World has changed the way managers view the world and their businesses, and how they invent, marker, and compete in our new globally interlinked economy. Kenichi Ohmae's groundbreaking bestseller argues persuasively how national borders are less relevant than ever before and identifies key characteristics of top--performing nations and corporations.

In this revised, updated edition, which features a new introduction by the author, Ohmae attributes the American economy of the 1990s to its seamless entry into the borderless world and looks forward toward an uncharted future. He casts a critical, though ultimately hopeful, eye on the financial crisis in Asia and especially in his home country of Japan. More

Getting It Done

Roger Fisher & Alan Sharp

Getting It Done

How to Lead When You’re Not in Charge

Published: May 5, 1999

Let's face it. In this chaotic world of teams, matrix management, and horizontal organizations, it's tougher than ever to get things done. How do you lead when you're not the one in charge? How can you be effective when joint action is needed? You need an edge in order to reach solutions and effectively work with others. More

Pit Bull

Martin Schwartz & Amy Hempel

Pit Bull

Lessons from Wall Street’s Champion Day Trader

Published: March 24, 1999

Welcome to the world of Martin "Buzzy" Schwartz, Champion Trader--the man whose nerves of steel and killer instinct in the canyons of Wall Street earned him the well-deserved name "Pit Bull." This is the true story of how Schwartz became the best of the best, of the people and places he discovered along the way and of the trader’s tricks and techniques he used to make his millions. More

The Individualized Corporation

Sumantra Ghoshal & Christopher A. Bartlett

The Individualized Corporation

A Fundamentally New Approach to Management

Published: January 27, 1999

Based on six years of research and hundreds of interviews with managers at every level of companies such as Intel, ABB, Canon, 3M, and McKinsey, The Individualized Corporation explores the collapse of an outmoded corporate form and reveals the emergence of a fundamentally different management philosophy--one that forces on the power of the individual as the driver of value creation in the company and the importance of individuality in management.

The image of the "Organization Man" as a cog in a corporate machine has become both dated and dangerous. Rather than try to force employees into a homogeneous corporate mold based on a company's strategy, structure, and system, world-renowned scholars and consultants Sumantra Ghoshal and Christopher Bartlett argue that managers must embrace a philosophy based on purpose, process, and people that focuses on developing and leveraging the individual's unique talents and skills--a company's most important source of competitive advantage.

Without proposing a universal solution or a quick-fix prescription, this important book provides an indispensable guide for those who must lead their companies into the next century. More

Die Broke

Stephen Pollan & Mark Levine

Die Broke

A Radical Four-Part Financial Plan

Published: September 23, 1998

From America's most trusted financial advisor comes a comprehensive guide to a new and utterly sane financial choice. In Die Broke, you'll learn that life is a game where the loser gives his money to Uncle Sam at the end. There are four steps to the process:

Quit Today

No, don't tell your boss to shove it...at least not out loud. But in your head accept that from this day on you're a free agent whose number one workplace priority is your personal bottom line.

Pay Cash

You should be as conscious of spending as you are of saving. Credit should be a rarely used tool for those few times (buying homes and cars) when paying cash is impossible.

Don't Retire

Your work life should be a journey up and down hills, rather than a climb up a sheer cliff that ends with a jump into the abyss.

Die Broke

It sounds terrifying, the one intolerable outcome to your financial life. And yet, in truth, dying broke might be your best option for a life without fear: fear of failure and privation now, fear of impoverishment in the long run. More

How to Succeed in Business Without Being White

Earl G. Graves

How to Succeed in Business Without Being White

Straight Talk on Making It in America

Published: April 21, 1998

African-Americans are entering the business world in unprecedented numbers, and Earl G. Graves serves as their role model and mentor. Graves, one of the most influential and well-known executives in the world, in this timely andimportant book shows how he, the son of a West Indian garment worker, became a multimillionaire entrepreneur, director of several of America's Fortune 500 corporations and a philanthropist.

Using his own story (which includes careers in the military, real estate and public service as an assistant to Senator Robert F. Kennedy), and those of dozens of other black men and women who have made it in the business world as examples, Graves offers inspirational and down-to-earth advice to help readers take advantage of opportunities to achieve personal and professional success. From overcoming the challenges blacks confront in getting financing for new ventures to identifying the best dustries and jobs for black job-seekers and cultivating the behaviors needed to make it as an entrepreneur, How to Succeed in Business Without Being White clearly lights the path readers can take to overcome adversity and succeed intoday's largely white business environment. More

Clicking

Faith Popcorn & Lys Marigold

Clicking

17 Trends That Drive Your Business—And Your Life

Published: January 6, 1998

Faith Popcorn has been called "America's most highly regarded trends forecaster" (Newsday). She first identified the concepts of Cocooning, Female Think and Icon Toppling; predicted the fall of New Coke; and has helped create and market many of America's most successful new products. Her astonishingly accurate predictions are an invaluable asset to the American business world, and Clicking, which sold over 100,000 copies in hardcover, appeared on bestseller lists ranging from the New York Times and USA Today to the Chicago Tribune and Business Week.

Now Popcorn, coauthor Lys Marigold, and Popcorn's company, BrainReserve, share even more of their remarkable insights about how we will conduct our businesses and live our lives in the future. Clicking is about positioning one's business, and one's self, to be poised to take the fullest advantage of upcoming trends. Loaded with telling anecdotes and inspiring examples, packed with ideas, products and people who have successfully mastered trends, or "clicked," this up-to-the minute revised report (including a major trend not identified in the hardcover) reveals the shape of the future. More

Dogbert’s Top Secret Management Handbook

Scott Adams

Dogbert’s Top Secret Management Handbook

Published: October 21, 1997

Behind the closed doors of corporate management lurks a manifesto so devious, so insidious, and of such diabolic power, it has the ability to transform normal human beings into paradigm–spewing zombies. Its purpose: to help bosses stick it to their employees. Its author: none other than Dogbert, the canine corporate consultant out to rule the world.

All too often, new managers make mistakes such as rewarding good work with good pay, communicating clearly and improving departmental efficiency. Dogbert shows that this could have devastating consequences: Employees begin to expect fair treatment and compensation, productive workers show results (making managers look bad by comparison), and the department's future budget allotment could be decreased because it spends only what it needs.

Drawing from his years of experience tormenting Dilbert and advising his boss, our Machiavellian mutt uses pithy essays, illustrated by scores of comic strips, to teach neophyte managers such potent practices as:

The power of verbal instructions: Sound like a boss while maintaining complete deniability!

Empty promises of promotion: all the motivational benefits, none of the costs!

Pretending to care: Learn how to hear without listening!

Incentives: Inspire employees by giving them worthless knickknacks!

Once again firmly establishing Scott Adams as the spokesman for the absurdities of the workplace (and Dogbert as the guru of sticking it to the masses), Dogbert's Top Secret Management Handbook is the perfect gift for all cubicle dwellers and their bosses. More

Beyond Reengineering

Michael Hammer

Beyond Reengineering

How the Process-Centered Organization Will Change Our Work and Our Lives

Published: August 1, 1997

Reengineering has captured the imagination of managers and shareholders alike, sending corporations on journeys of radical business redesign that have already begun to transfigure global industry. Yet aside from earning them improvements in their business performance, the shift into more-process-centered organizations is causing fundamental changes in the corporate world, changes that business leaders are only now beginning to understand. What will the revolutions final legacy be? Beyond Reengineering addresses this question, exploring reengineering's effects on such areas as:

Jobs: What does process-centering do to the nature of jobs? What does a process-centered workplace feel like?

Managers: What is the new role of the manager in a process-centered company?

Education: What skills are vital in the process-centered working world, and how can young or inexperienced workers prepare?

Society: What are the implications of process-centering for employment and the economy as a whole?

Investment: What are the characteristics of a successful 21st-century corporation?

An informed look at one of the most profound changes to ever sweep the corporate world, Beyond Reengineering is the business manual for the 21st century. More

Hidden Order

David D. Friedman

Hidden Order

Economics of Everyday Life, The

Published: July 18, 1997

David Friedman has never taken an economics class in his life. Sure, he's taught economics at UCLA. Chicago, Tulane, Cornell, and Santa Clara, but don't hold that against him. After all, everyone's an economist. We all make daily decisions that rely, consciously or not, on an acute understanding of economic theory--from picking the fastest checkout tine at the supermarket to voting or not voting, from negotiating the best job offer to finding the right person to marry.

Hidden Order is an essential guide to rational living, revealing all you need to know to get through each day without being eaten alive. Friedman's wise and immensely accessible book is perfect for amateur economists, struggling economics students, young parents and professionals--just about anyone who wants a clear-cut approach to why we make the choices we do and a sensible strategy for how to make the right ones. More

Jamming

John Kao

Jamming

Art and Discipline of Corporate Creativity, The

Published: March 28, 1997

In today's competitive environment, creativity is no longer an option. Companies that understand how to manage creativity in their people, organize for creative results and willingly implement good new ideas will triumph.

In Jamming, John Kao also offers an approach that demystifies a topic traditionally confounding to businesspeople everywhere. He begins by showing how creativity, like the musical discipline of jazz, has a vocabulary and a grammar. It is a process, and because of that it can be observed, analyzed, understood, replicated, taught and managed. He explains how creativity needs a particular environment in which to blossom and grow. Like musicians in a jam session, a group of businesspeople can take an idea, challenge one another's imagination and produce an entirely new set of possibilities. Kao reveals how managers can stimulate creativity in their employees, explores the impact of information technology on creativity, looks at the globalization of creativity and shows how to ensure the loyalty of people who design, build and deliver today's vital products and services. More

The Tao of Personal Leadership

Diane Dreher

The Tao of Personal Leadership

Published: December 6, 1996

Say good-bye to the adversarial samurai managerial principles of the last decade. A new philosophy is sweeping the business world, one that's more in tune with a global marketplace, where cooperation, not competition, is the key to success.

The Tao Te Ching is often hailed as the wisest book ever written; for more than 2,000 years it has inspired and guided people with its precepts of harmony, communication, vision, and renewal. In The Tao of Personal Leadership, Diane Dreher combines its ancient wisdom with lessons from successful leaders to provide a practical road map to becoming not just good managers but great leaders. Illustrating her points with examples taken from real life, she explains the basic Taoist principles readers can use to make the most of their resources, transcend conflict, transform problems, adapt to change, and enrich their business, community, and personal lives. More

Accidental Empires

Robert X. Cringely

Accidental Empires

Published: September 13, 1996

Computer manufacturing is--after cars, energy production and illegal drugs--the largest industry in the world, and it's one of the last great success stories in American business. Accidental Empires is the trenchant, vastly readable history of that industry, focusing as much on the astoundingly odd personalities at its core--Steve Jobs, Bill Gates, Mitch Kapor, etc. and the hacker culture they spawned as it does on the remarkable technology they created. Cringely reveals the manias and foibles of these men (they are always men) with deadpan hilarity and cogently demonstrates how their neuroses have shaped the computer business. But Cringely gives us much more than high-tech voyeurism and insider gossip. From the birth of the transistor to the mid-life crisis of the computer industry, he spins a sweeping, uniquely American saga of creativity and ego that is at once uproarious, shocking and inspiring. More

Open-Book Management

John Case

Open-Book Management

Coming Business Revolution, The

Published: April 12, 1996

"Read even the first chapter of this extraordinary book and you'll find yourself cheering, screaming, jumping up and down with excitement. The companies described in this book are decades ahead of the reengineers -- and you don't need to be a Bill Gates or a Jack Welch to put their ideas into practice today." -- George Gendron, editor in chief, Inc.

"Companies that practice open-book management seem to have captured some sort of lightning in a bottle." -- Chris Lee, Training

"This book should be required reading in corporate America." -- Chicago Tribune

"If you want to give your preconceived notions a good kick in the you-know-where, give Case the opportunity to articulate the merits of open-book management." -- Entrepreneur

Open-book management is not so much a technique as a way of thinking, a process that actively involves employees in the financial life of the company. Numerous companies have already found that employees who are informed and aware of the company's financial situation are motivated to seek solutions to problems and assume a greater degree of responsibility for its performance. John Case begins by examining the current competitive climate and the history of established management techniques. He shows how the traditional treatment of workers as "hired hands" with little involvement or responsibility beyond their own area is no longer effective in today's ever more competitive global environment.

Case clearly and carefully explains the principles of open-book management: timely sharing of crucial financial information with employees; educating the employees to understand and apply the information; empowering employees to apply the information to their own work; and offering employees a stake in the successful implementation of their ideas. Open-book management will take different forms at every company, Case notes, but he offers a wide range of suggestions and guidelines for implementing these principles. He concludes with a series of in-depth case studies, featuring companies of various sizes and financial situations that have successfully implemented open-book management. Open-Book Management is the indispensable guide to teaching employees how to think and act like owners. More

Reengineering Management

James Champy

Reengineering Management

Mandate for New Leadership, The

Published: December 15, 1995

The co-author of the monumental bestseller Reengineering the Corporation continues the reengineering revolution with another national bestseller that has already sold more than 165,000 copies in hardcover

Reengineering Management is a brilliant, practical and much needed book on the most powerful management idea of the decade. Reengineering—changing the traditional and outdated organization, processes and culture of a company—is corporate America's greatest challenge today.

In Reengineering Management, Champy examines the far-reaching changes managers must make for themselves and their companies to succeed in an era of unprecedented competition. Through his extensive consulting and research work, he shows how reengineering succeeds only when managers reinvent their own jobs and managerial styles. Otherwise, the ultra-efficient and effective reengineered processes for acquiring and serving customers, filling orders, bringing new concepts to market and other key business activities eventually fall apart.

Champy illustrates this new management agenda through first-hand experiences of managers of reengineered operations at Federal Express, Wisconsin Electric, CIGNA Health Care, Hewlett-Packard, AT&T Universal Card Services and other companies. Champy shows how they are mastering the managerial challenges of reengineering, and as a result are making their organizations exciting and competitive. As more and more organizations reengineer, the experiences of these managers will become an insiders' guide to managerial life in the company of the future.

Reengineering Management picks up where Reengineering the Corporation left off—by exploring the managerial implications of the reengineered workplace. As reengineering becomes critical to all organizations, Reengineering Management will be the road map for managerial success in the future. It is, indeed, the manifesto for the next managerial revolution. More

Wisdom, Inc.

Seth Godin

Wisdom, Inc.

30 Business Virtues That Turn Ordinary People into Extraordinary Leaders

Published: September 15, 1995

A look at the 30 virtues of good business that have inspired success in thousands of leaders, by the man voted Boss of the Year, 1994.

Persistent, honest, resourceful, creative -- these adjectives begin to define the qualities of a great business leader. Along with the 26 other virtues enumerated in Wisdom, Inc., they are the fundamentals behind a business strategy that works, but they often get lost beneath passing fads and the color of one's parachute. Seth Godin's simple, highly readable handbook of business virtues will help everyone from assistant managers to CEOs cultivate habits that lead to a lifetime of good business.

Godin interviewed 1,500 top executives from a wide range of industries to isolate the 30 virtues consistently named by respondents. Each virtue is addressed with inspirational stories of historical business leaders who distinguished themselves by exhibiting that virtue, as well as modern-day accounts by the executives interviewed demonstrating how the virtue has contributed to their companies' successes. Most important, each virtue is accompanied by a section entitled "To Do Today," which provides concrete suggestions for immediately incorporating the virtue into a daily routine. Both practical and inspirational, Wisdom, Inc. is a perfect gift or anyone in business. More

Double Your Profits

Bob Fifer

Double Your Profits

In Six Months or Less

Published: March 31, 1995

One of the nations' foremost financial consultants shares 78 proven ways to cut costs dramatically, send productivity through the roof, and, in just six months, double profits. More

Post-Capitalist Society

Peter F. Drucker

Post-Capitalist Society

Published: March 4, 1994

Business guru Peter Drucker provides an incisive analysis of the major world transformation taking place, from the Age of Capitalism to the Knowledge Society, and examines the radical affects it will have on society, politics, and business now and in the coming years. This searching and incisive analysis of the major world transformation now taking place shows how it will affect society,economics, business, and politics and explains how we are movingfrom a society based on capital, land, and labor to a society whoseprimary source is knowIedge and whose key structure is theorganization. More

Paradigms

Joel A. Barker

Paradigms

Business of Discovering the Future, The

Published: April 16, 1993

How would like to spot future trends before the competition?

We all know the rules for success in our business or professions, yet we also know that these rules--paradigms--can change at any time. What Joel Barker does in Paradigms: The Business of Discovering the Future is explain how to spot paradigm shifts, how they unfold, and how to profit from them. Through the power of this method--paradigm spotting--you can:

  • find the people in your organization most likely to spot a new trend
  • help your key people adept when a massive change is occurring
  • learn to effectively grapple with your "intractable problems" and improve your results incalculably.

In addition, Paradigms is full of concrete examples of paradigm shifts and predictions for the future, and contains a new introduction detailing recent developments and pointing out areas to watch tor paradigm shifts. More

Management

Peter F. Drucker

Management

Tasks, Responsibilities, Practices

Published: February 26, 1993

Management is an organized body of knowledge. "This book," in Peter Drucker'swords, "tries to equip the manager with the understanding, the thinking, the knowledge and the skills for today'sand also tomorrow's jobs." This management classic has been developed and tested during more than thirty years of teaching management in universities, in executive programs and seminars and through the author's close work with managers as a consultant for large and small businesses, government agencies, hospitals and schools. Drucker discusses the tools and techniques of successful management practice that have been proven effective, and he makes them meaningful and easily accessible. More

Selling the Dream

Guy Kawasaki

Selling the Dream

Published: June 12, 1992

Guy Kawasaki's phenomenal success at Apple Computer and as a start-up entrepreneur was the result of an innovative approach to sales, marketing, and management called evangelism. Evangelism means convincing people to believe in your product or ideas as much as you do, by using fervor, zeal, guts, and cunning to mobilize your customers and staff into becoming as passionate about a cause as you are.

Selling the Dream is a handbook and workbook for putting evangelism into action. Kawasaki charts a complete blueprint for the beginning evangelist that covers such topics as how to define a cause (whether it is a business, like Windham Hill Records or the Body Shop, or a public interest concern, like the National Audubon Society or Mothers Against Drunk Driving), how to identify good and bad enemies, how to deliver an effective presentation, and how to find, train, and recruit new evangelists. One of the highlights of the book is a short course in developing an evangelistic business plan, illustrated by the complete, original Macintosh Product Introduction Plan.

Selling the Dream will teach you how to become a raging, inexorable thunder lizard of an evangelist -- a leader whose words will never fall on deaf ears again. More

Breakthrough Strategy

Robert H. Schaffer

Breakthrough Strategy

Published: February 13, 1990

A management expert demonstrates a strategy for performance improvement. Schaffer applies "the simple and direct approach of the successful entrepreneur" (D. A. Noble) to corporate America. More