Crossing the Chasm, 3rd Edition

Geoffrey A. Moore

Crossing the Chasm, 3rd Edition

Marketing and Selling Disruptive Products to Mainstream Customers

Published: January 28, 2014

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters… More

Inside the Tornado

Geoffrey A. Moore

Inside the Tornado

Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets

Published: December 27, 2005

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note. Once a product “crosses the chasm” it is faced with the “tornado,” a make or break time period where mainstream… More