Fascinate, Revised and Updated

Sally Hogshead

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

Published: April 26, 2016

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. More

How the World Sees You

Sally Hogshead

How the World Sees You

Discover Your Highest Value Through the Science of Fascination

Published: July 1, 2014

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Sally won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from start… More