Publication Details and Purchasing Information

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  • Published:

    Jun 5, 2018
  • ISBN:

    9780062869067
  • Pages:

    304
  • Size:

    5.8" x 8.55"
  • Weight:

    0.912 pounds

Book Title and Author Byline

Straight Talk for Startups

100 Insider Rules for Beating the Odds—From Mastering the Fundamentals to Selecting Investors, Fundraising, Managing Boards, and Achieving Liquidity

Product Description and Author Information

About the Book

Best practices for successful startups—from veteran venture capitalist Randy Komisar and startup executive Jantoon Reigersman

In today’s world, everyone seems to aspire to be an entrepreneur. Brilliant, multimillion-dollar ideas are a dime a dozen, and huge success appears inevitable. But when it comes to transforming that idea into a lucrative business, most people fall short. The excitement of starting a company quickly fades when budding entrepreneurs face a stark reality—they lack the know-how and experience to get the job done.

Randy Komisar and Jantoon Reigersman are the knowledgeable mentors every entrepreneur needs. With decades of experience, they know firsthand what works—and what doesn’t. In Straight Talk for Startups, they share the knowledge, tips, and tricks they’ve gleaned from years of being on both sides of the table.

Their list of 100 rules will give insight into every part of the process, tackling topics from “Mastering the Fundamentals” and “Selecting the Right Investors” to “The Ideal Fundraise,” “Building and Managing Effective Boards,” and “Achieving Liquidity.”

Straight Talk for Startups includes such vital rules for founders as:

  • The best ideas originate from founders who are users.
  • Create two business plans: an execution plan and an aspirational plan.
  • Net income is an opinion, but cash flow is a fact.
  • Don’t accept money from strangers.
  • Raise capital in stages as you remove risk.
  • Personal wealth doesn’t equal good investing.
  • Small boards are better than big ones.
  • Add independent board members for expertise and objectivity.
  • Conflicts of interest and conflicting interests are elephants in the room.
  • Choose an acquirer; don’t wait to be chosen.
  • Success is not linear.
  • Learn the rules by heart so you know when to break them.

Filled with helpful real-life examples and specific, actionable advice, Straight Talk for Startups is the ideal handbook for anyone running, working for, or thinking about creating a startup, raising venture capital, or just curious about what makes high-potential ventures tick.

About the Authors

Randy Komisar

Photo of Randy Komisar

Randy Komisar is a venture capitalist with decades of experience with startups. He is the author of the best-selling book The Monk and the Riddle, about the heart and soul of entrepreneurship, as well as numerous articles on leadership and startups. He is also the co-author of Getting to Plan B, on managing innovation, and I F**king Love that Company, on building consumer brands. He taught entrepreneurship at Stanford University and is a frequent lecturer at universities, as well as a regular keynote speaker on entrepreneurship, innovation and leadership. He joined Kleiner Perkins Caufield & Byers in 2005 to focus on early stage ventures. Prior to that he created the role of “Virtual CEO” to partner with entrepreneurs to help them and their businesses achieve their potential, serving as Virtual CEO for such startups as WebTV and GlobalGiving. He was a co-founder of Claris Corp., and served as CEO for LucasArts Entertainment and Crystal Dynamics. Randy was a founding director of TiVo and Nest. He served as CFO of GO Corp. and as senior counsel for Apple, following a private practice in technology law. He has also served on dozens of private and public company boards and advises such organizations as Road Trip Nation and the Orrick Women’s Leadership Board.

Jantoon Reigersman

Photo of Jantoon Reigersman

Jantoon Reigersman is a seasoned financial operator with extensive experience in startups and growth companies. He serves as Chief Financial Officer of publicly traded Leaf Group (NYSE: LFGR), a diversified consumer internet company. Earlier in his career, he served as CFO of Ogin Inc., investor and member of Goldman Sachs’ European Special Situations Group and investment banker at Morgan Stanley in their mergers and acquisitions team. He is a Fellow of the inaugural class of the Finance Leaders Fellowship and a member of the Aspen Global Leadership Network.

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