Extreme You

Step Up. Stand Out. Kick Ass. Repeat.

Sarah Robb O’Hagan


As a child, Sarah Robb O’Hagan felt destined to become a champion, but her early efforts at sports, in school, and in music failed to reveal a natural superstar. Unwilling to settle for average, she learned through a series of dramatic successes and epic failures to follow her own extremely personal path to success.

Sarah climbed the corporate ladder at Virgin Atlantic, Nike, Gatorade, and Equinox—also becoming a wife, mother, and endurance athlete-—and though in her twenties she was fired twice, in her thirties she led the turnaround of a $5 billion Gatorade sports drink business. Her approach has stemmed from personal experience and inspiration from the band of highly accomplished “Extremers” she met along the way: entrepreneurs, corporate leaders, TV personalities, an Olympic champion downhill skier, a former secretary of state, and even a world-famous tattoo artist. These Extremers helped her recognize that success doesn’t come from conforming, hiding weaknesses, or reaching some preplanned destination. Instead, the Extreme You approach is to continuously develop yourself—warts and all—to the max, and to tap your true potential and find your own greatness.

In every challenging situation, personal or professional, we feel pressure to conform to accepted norms. But doing so comes with heavy costs: passions stifled, talents ignored, and opportunities squelched. The bolder choice is to embrace Extreme You: to bring all that is distinctive and relevant about yourself to everything you do, and to bring out the Extreme in the people and the culture around you.

Inspiring, practical, and laugh-out-loud funny, Extreme You is Sarah’s training program for developing the drive, originality, and fierce attitude to become the best version of you.


Sarah Robb O’Hagan is an executive, activist, and entrepreneur, and the founder of Extreme You, a movement to unleash high performance. As the global president of Gatorade, she led its reinvention and turnaround, and she is the former president of Equinox Fitness Clubs. Named one of Forbes’s “Most Powerful Women in Sports” and one of Fast Company’s “Most Creative People in Business,” she has also held leadership positions at Nike and Virgin Atlantic Airways.  She is now the CEO of the fitness company Flywheel Sports. A sought-after expert on innovation, brand reinvention, health, fitness, and inspiring human performance, Sarah lives with her family in New York.