Publication Details and Purchasing Information

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  • Published:

    May 12, 2015
  • ISBN:

  • Pages:

  • Size:

    5.75" x 7.63"
  • Weight:

    0.68 pounds

Book Title and Author Byline

The Simplicity Cycle

A Field Guide to Making Things Better Without Making Them Worse

Product Description and Author Information

About the Book

The Simplicity Cycle is an engaging and accessible field guide that equips readers with practical tools to produce elegant, effective designs. It takes a deep but lighthearted look at the way complexity enhances or diminishes the things we make and use, from PowerPoint presentations and pizzas to spacecraft and software, and shows readers why simplicity is the key to innovation and good design—whether you're creating new products, services, or consumer experiences.

About the Author

Dan Ward

Photo of Dan Ward

Dan Ward is the author of F.I.R.E.: How Fast, Inexpensive, Restrained, and Elegant Methods Ignite Innovation. He holds three engineering degrees and served in the U.S. Air Force for over two decades researching, developing, testing, and fielding military equipment.


“In The Simplicity Cycle Dan Ward presents a straightforward graphical way of looking at design that is both easily grasped and profoundly enlightening.” —Henry Petroski, author of To Forgive Design and The House with Sixteen Handmade Doors

“The Simplicity Cycle’s combination of powerful tools and memorable case studies makes it an essential addition to any innovator’s book shelf. —Scott Anthony, author of The Little Black Book of Innovation

“If I could ask my clients to read one book before we work together, it would be The Simplicity Cycle by Dan Ward….it’s simply brilliant.” —Peter Morville, President of Semantic Studios.

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