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  • Published:

    Dec 11, 2012
  • ISBN:

    9780062262714

Book Title and Author Byline

Crossing the Chasm

Marketing and Selling Technology Projects to Mainstream Customers

Product Description and Author Information

About the Book

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It’s essential reading for anyone with a stake in the world’s most exciting marketplace.

About the Authors

Geoffrey A. Moore

Photo of Geoffrey A. Moore

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line .

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