Publication Details and Purchasing Information

Available Formats

Selected Format: Details

  • Published:

    Nov 1, 2011
  • ISBN:

    9780062170521
  • Pages:

    256
  • For Booksellers:

    Catalog Page

Book Title and Author Byline

Punk Marketing

Get Off Your Ass and Join the Revolution

Product Description and Author Information

About the Book

About the Authors

Richard Laermer

Photo of Richard Laermer

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.

Mark Simmons

Photo of Mark Simmons

Mark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky. He is now a full-time consultant and lives in Santa Monica, California.

Reviews

Expertly explains why, in today’s day and age, ‘marketing must be both brave and intelligent to succeed.” —Website Magazine

“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” —Technorati

“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” —Manage Smarter Magazine

“Cutting edge marketing strategies.... Outrageous book format.” —History in the Making

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