Publication Details and Purchasing Information

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Selected Format: Details

  • Published:

    Nov 1, 2011
  • ISBN:

    9780062137067
  • Pages:

    272
  • For Booksellers:

    Catalog Page

Book Title and Author Byline

The 22 Immutable Laws of Branding

How to Build a Product or Service into a World-Class Brand

Product Description and Author Information

About the Book

About the Authors

Al Ries

Photo of Al Ries

Al Ries and his daughter and business partner Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Laura Ries

Photo of Laura Ries

Laura Ries are two of the world's best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands. Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group. Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others. Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.

Reviews

“If you want to...lasso consumers and burn brand identity into their minds, read this book.” —--Advertising Annual 1999

“Provides a worthwhile addition to the branding library. This book’s worth buying.” —--Atlanta Business Chronicle

“Al Ries demonstrates that marketers need two skills: building a brand and keeping it alive. Through stellar company profiles and keen insights, this book will show them how.” —--Philip Kotler, Professor of International Marketing, J.L. Kellogg Graduate School of Management, Northwestern University

“Anyone looking to market their comapay successfully has to read The 22 Immutable Laws of Branding.” —--Patrick M. Sullivan, CEO, SalesLogix

“Indispensable to anyone seeking to build a business into a recognized brand.” —--Philip J. Romano, CEO, Romano Enterprises

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