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  • Published:

    Oct 13, 2009
  • ISBN:

    9780061870583

Book Title and Author Byline

Punk Marketing

Get Off Your Ass and Join the Revolution

Product Description and Author Information

About the Book

The marketing revolution is here, so get on the right side of the barricade and become a part of it! Let's thank Mr. and Mrs. Consumer and their little Consumerlings who have seized power from the corporations and are now firmly in control.

In Punk Marketing, Laermer and Simmons take an irreverent, penetrating look at the seismic change in the relationship between the people who sell stuff—products, services, entertainment—and those who purchase it. They demonstrate that to survive in business, a revolutionary approach is needed—one they have branded "Punk Marketing"—and it's one we all need to understand, for the traditional divisions among commerce, content, and consumers are continuing to blur ever more rapidly.

Never dull, sometimes controversial, but always a helluva lot of fun, Punk Marketing presents a manifesto for any businessperson needing to engage consumers—or any consumer seeking to understand and employ their newfound power. And here's the good news: It's based on principles that have existed forever. In an age of digital video recorders, "branded" entertainment, cell-phone TV, multiplayer online games, and never-ending social networking, a coherent approach to marketing has never been more vital. With Punk Marketing, there's a built-in plan to equip you with tools to make all this change work out just fine, thanks.

Punk Marketing is the first shot—soon to be heard 'round the world—of a long-awaited and breathless uprising that businesses want, deserve, and desperately need.

About the Authors

Richard Laermer

Photo of Richard Laermer

Richard Laermer is CEO of RLM PR (RLMpr.com). A renowned speaker, he is author of seven books such as the bestseller Full Frontal PR and 2011: Trendspotting. He hosts Taking Care of Business on TLC and is a commentator on CNNMoney.com. He lives in New York—and on tons of airplanes.

Mark Simmons

Photo of Mark Simmons

Mark Simmons has twenty years of marketing experience and has worked at the groundbreaking agency Crispin Porter + Bogusky. He is now a full-time consultant and lives in Santa Monica, California.

Reviews

“This should be required reading for all marketing and advertising people who still think that the world hasn’t changed much” —Technorati

“A manifesto for anyone looking to break away from old methods and dropkick their sales campaign into the new millennium.” —Manage Smarter Magazine

“Cutting edge marketing strategies.... Outrageous book format.” —History in the Making

Expertly explains why, in today’s day and age, ‘marketing must be both brave and intelligent to succeed.” —Website Magazine

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