Harper Business Books: Setting the Agenda on Work, Leadership, and Growth

Publication Details and Purchasing Information

Selected Format: Downloadable Audio

Format Details

  • Published:

    Jan 27, 2009
  • ISBN:

    9780061729843
  • Territory:

    US, Canada, Open Market
  • List Price:

    $21.99 US$10.99 CAN

Book Title and Author Byline

What Would Google Do?

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Product Description and Author Information

About the Book

“Eye-opening, thought-provoking, and enlightening.”

USA Today

“An indispensable guide to the business logic of the networked era.”

—Clay Shirky, author of Here Comes Everybody

“A stimulating exercise in thinking really, really big.”

San Jose Mercury News

What Would Google Do? is an indispensable manual for survival and success in today’s internet-driven marketplace. By “reverse engineering the fastest growing company in the history of the world,” author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web’s most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

About the Author

Jeff Jarvis

Photo of Jeff Jarvis

Jeff Jarvis is the proprietor of one of the web’s most popular and respected blogs about media, Buzzmachine.com. He heads the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York. He was named one of a hundred worldwide media leaders by the World Economic Forum at Davos in 2007–11 and was the creator and founding editor of Entertainment Weekly magazine. He is the author of the forthcoming book Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live.