Meet the Author: Bob Nease

Author Bio and Details

Bob Nease, PhD, served as the chief scientist of Express Scripts and is the author of more than seventy peer-

reviewed papers. He was also an associate professor of internal medicine at Washington University in St. Louis and an assistant professor at the Geisel School of Medicine at Dartmouth College. He received the Henry Christian Award for Excellence in Research from the American Federation for Medical Research and the URAC’s Health Care Consumer Empowerment and Protection Award. He and his wife divide their time between Phoenix, Austin, and Italy.

Books by Bob Nease

The Power of Fifty Bits

The New Science of Turning Good Intentions into Positive Results

Book cover image: The Power of Fifty Bits: The New Science of Turning Good Intentions into Positive Results

Going beyond the bestsellers Predictably Irrational and Thinking, Fast and Slow, the first “how to” guide that shows you how to help customers, employees, coworkers, and clients make better choices to get what they truly want.Of the ten million bits of information our brains process each second, only fifty bits are devoted to conscious thought. Because our brains are wired to be inattentive, we often choose without thinking, acting…  More »