Sally Hogshead

Sally Hogshead believes the greatest value you can add is to become more of yourself. Hogshead rose to the top of the advertising profession in her early twenties, writing ads that fascinated millions of consumers. Her internationally acclaimed book Fascinate: Your 7 Triggers to Persuasion and Captivation has been translated into over a dozen languages. The science of fascination is based on Hogshead's decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives. She frequently appears in national media, including NBC's Today show and the New York Times. Hogshead was recently inducted into the Speaker Hall of Fame, the industry's highest award for professional excellence.

Books by Sally Hogshead

Fascinate, Revised and Updated

Sally Hogshead

Fascinate, Revised and Updated

How to Make Your Brand Impossible to Resist

Published: April 26, 2016

A newly revised and updated edition of the influential guide that explores one of the most powerful ways to attract attention and influence behavior—fascination—and how businesses, products, and ideas can become irresistible to consumers. Structured around the seven languages of fascination Hogshead has studied and developed—power, passion, innovation, alarm, mystique, prestige, and alert—Fascinate explores how anyone can use these triggers to make products, messages, and services more fascinating—and more successful. More

How the World Sees You

Sally Hogshead

How the World Sees You

Discover Your Highest Value Through the Science of Fascination

Published: July 1, 2014

You already know how you see the world.
But do you know how the world sees you?
How is your personality most likely to impress and influence the person sitting on the other side of the desk or boardroom?

Once you know what makes you valuable to others, you're more authentic and confident, and more able to make a positive impression. It all begins with understanding how the world sees you—at your best. How the World Sees You gives you the step-by-step method to describe yourself in just two or three words. This short phrase is your Anthem, the tagline for your personality. Your Anthem guides you like a mission statement, helping you to build your team, write a LinkedIn profile, or captivate an audience.

This book includes a private code to unlock one free Fascination Advantage® online assessment. Your customized online report, based on Sally Hogshead's extensive research on what fascinates listeners, will reveal how you fascinate others, including

  • Your top two Fascination Advantages in communication
  • The personality Archetypes you need on your team to optimize your success
  • The five words to describe your personality's highest value

To become more successful, you do not have to change who you are—you have to become more of who you are. How the World Sees You reveals who you are at your best so you can create better relationships, grow your business, and become intensely valuable to those who matter most. More